Research Writing

Every business making sales online is engaged in a battle to get customers to click. More clicks equals more sales equals a more successful business. How do you write copy that will encourage more people to buy from you? How do you persuade customers over the line to make that final buying decision? What is the art of the click? The answer lies in the power of direct-response copywriting.

What makes a fantasy fantastic? Magic, of course! Whether it’s unearthly beasts, scheming sorcerers, legendary swords, or locales that defy logic and physics, a compelling fantasy story needs magical elements. The tricky part is that in order for the story to work, you have to get your reader or player to believe the unbelievable. The Kobold Guide to Magic takes you behind the scenes to learn the secrets of designing and writing about magic from 20 top fantasy authors and game designers.

What if I told you you could write and publish your first novel in 90 days? All you have to do is ignore conventional wisdom and follow this book’s proven steps and techniques. In this book, best-selling author Jerry Minchey shows you his easy-to-implement, proven techniques for writing your first novel.

Packed with interviews from best-selling authors, leading book editors from Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and more, Get Signed is the indispensable roadmap you need right now to get noticed and become a published author.

Everyone has a story, and helping people tell their stories has been Nancy Slonim Aronie’s life mission. Building on her acclaimed Memoir as Medicine, this new guide tackles the short personal essay. With warmth and humor, Nancy provides prompts, inspiration, and hard-won wisdom to empower you to write an unforgettable narrative. You’ll learn to begin with an irresistible hook (“kill ’em with the first line”) and employ compelling direct quotes, drama, vulnerability, universal themes, and self-reflection to get readers into your corner.

For everyone who's ever wanted to write a memoir but is having trouble starting, finishing, or is stuck somewhere in between. Here's the place to get the answers to your questions (and to the questions you didn't know to ask) in one concise volume.

Alexander Chee, an essayist of “virtuosity and power” (Washington Post), selects twenty essays out of thousands that represent the best examples of the form published the previous year.

McEwen espouses the pleasure to be found in slowing down, both for the ease and comfort of the thing itself (taking time to go for a walk, to write down one's dreams, to read, to talk, to pray), and for its impact on creativity. There are chapters on walking, talking, drawing, dreaming, on "making space", on pausing/praying, on telling stories. World Enough and Time is aimed at the educated general listener, could be used as a creative primer, and will be of interest to creative-writing students and artists in every genre.

In Plotting a Fantasy Novel, you’ll discover how to create a novel outline in five easy steps. Fantasies are our secret escape to utopia. And with the right tools and techniques, you can create many more escape gateways by writing compelling fantasy novels…novels your readers will be itching to get their hands on. If you dream of seeing your name among the masters of storytelling, it’s time to learn the secrets.

Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; and more.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

From one of the world’s most celebrated humor writers, this easy-to-follow, step-by-step book lays out a clear system for producing living, breathing comedy characters that audiences will fall in love with.

In 1974 in Kinshasa, Zaïre, two African American boxers were paid five million dollars apiece to fight each other. One was Muhammad Ali, the aging but irrepressible "professor of boxing." The other was George Foreman, who was as taciturn as Ali was voluble. Observing them was Norman Mailer, a commentator of unparalleled energy, acumen, and audacity.

Unlock the secrets of storytelling with "How to Write a Novel," your ultimate guide to mastering the art of writing a book. Whether you're curious about how to write a children's book, a gripping mystery, or a literary masterpiece, this book is packed with tips to turn your creative spark into a captivating novel. Say goodbye to writer's block and hello to a step-by-step approach that covers everything from brainstorming ideas to crafting compelling plots and developing unforgettable characters.

In the wake of the September 11 attacks and the US-led invasion of Iraq, Suzy Hansen, who grew up in an insular conservative town in New Jersey, was enjoying early success as a journalist for a high-profile New York newspaper. Increasingly, though, the disconnect between the chaos of world events and the response at home took on pressing urgency for her. Seeking to understand the Muslim world that had been reduced to scaremongering headlines, she moved to Istanbul.

Expanding on the author's highly successful process for doubling daily word counts, this audiobook - a combination of reworked blog posts and new material - offers practical writing advice for anyone who's ever longed to increase their daily writing output.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

Following the success of several recent inspirational and practical books for would-be writers, Poemcrazy is a perfect guide for everyone who ever wanted to write a poem but was afraid to try. Writing workshop leader Susan Wooldridge shows how to think, use one's senses, and practice exercises that will make poems more likely to happen.

Desde que fueron anunciadas las negociaciones de paz con las Farc, Juan Gabriel Vásquez no ha dejado de comentar ese proceso que tanta esperanza -y tanta polarización- le ha traído al país. Este libro recoge todo lo que ha escrito al respecto: sus columnas de opinión en medios de Colombia y el mundo, pero también conversaciones con Humberto de la Calle, Juan Manuel Santos y Doris Salcedo.

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.