Science Advertising
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A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- Auteur(s): Matt MacNabb
- Narrateur(s): Matt Godfrey
- Durée: 6 h et 22 min
- Version intégrale
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Au global
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Histoire
We live our lives immersed in name-brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing; they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands.
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A Secret History of Brands
- The Dark and Twisted Beginnings of the Brand Names We Know and Love
- Narrateur(s): Matt Godfrey
- Durée: 6 h et 22 min
- Date de publication: 2021-12-28
- Langue: Anglais
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A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW among others....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- Auteur(s): Ken Auletta
- Narrateur(s): Jonathan Todd Ross
- Durée: 12 h et 3 min
- Version intégrale
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Au global
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Performance
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Histoire
An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.
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Frenemies
- The Epic Disruption of the Ad Business (And Everything Else)
- Narrateur(s): Jonathan Todd Ross
- Durée: 12 h et 3 min
- Date de publication: 2018-06-05
- Langue: Anglais
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An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled....
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Prix courant: 26,22$ ou 1 crédit
Prix réduit: 26,22$ ou 1 crédit
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You May Also Like
- Taste in an Age of Endless Choice
- Auteur(s): Tom Vanderbilt
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Version intégrale
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Au global
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Performance
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Histoire
Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate, and what all this tell us about ourselves.
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You May Also Like
- Taste in an Age of Endless Choice
- Narrateur(s): Jeffrey Kafer
- Durée: 9 h et 5 min
- Date de publication: 2016-05-10
- Langue: Anglais
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Our preferences and opinions are constantly being shaped by countless forces–especially in the digital age with its nonstop procession of “thumbs up” and “likes” and “stars.” Tom Vanderbilt, bestselling author of Traffic, explains why we like the things we like, why we hate the things we hate....
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Prix courant: 37,05$ ou 1 crédit
Prix réduit: 37,05$ ou 1 crédit
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5-Star Attorney
- A Proven System Any Law Firm Can Use to Earn More Reviews, Attract More Qualified Leads, and Increase Profits
- Auteur(s): Andrew Stickel
- Narrateur(s): Andrew Stickel
- Durée: 3 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
No matter the size of your firm or the practice area, this system works to build up your five-star reviews, get your law firm recommended by search engines, and bring in more cases and revenue for your firm. Get started growing your firm with five-star reviews today!
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5-Star Attorney
- A Proven System Any Law Firm Can Use to Earn More Reviews, Attract More Qualified Leads, and Increase Profits
- Narrateur(s): Andrew Stickel
- Durée: 3 h et 7 min
- Date de publication: 2023-07-31
- Langue: Anglais
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In 5-Star Attorney, you'll learn an effective, inexpensive way to automate the process of getting great reviews for your law firm so you'll reach more potential clients and get more new cases and new revenue....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- Auteur(s): Kim Fridkin, Patrick Kenney
- Narrateur(s): Teri Schnaubelt
- Durée: 5 h et 7 min
- Version intégrale
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Au global
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Performance
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Histoire
Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? This book cuts through to the central issue: how negative advertising influences voters' attitudes and actions. Focusing on US senatorial campaigns, Kim Fridkin and Patrick Kenney draw from surveys, experiments, facial expression analysis, content analyses, and focus groups.
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Taking Aim at Attack Advertising
- Understanding the Impact of Negative Campaigning in US Senate Races
- Narrateur(s): Teri Schnaubelt
- Durée: 5 h et 7 min
- Date de publication: 2019-08-27
- Langue: Anglais
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Negative campaigning is a central component of politics in the United States. Yet, until now, demonstrating the impact of combative advertising on voters has been elusive. How can we reconcile the findings of a plethora of studies with the methods of politicians? Listen and find out....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Sales and Marketing for Decorators
- Auteur(s): Jon Mears
- Narrateur(s): Graham Mack
- Durée: 5 h et 40 min
- Version intégrale
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Au global
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Performance
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Histoire
If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. If you don’t take your sales and marketing seriously, you are leaving thousands of dollars per year on the table. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits. This book will guide you through everything you need to know about sales and marketing for your decorating business.
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Sales and Marketing for Decorators
- Narrateur(s): Graham Mack
- Durée: 5 h et 40 min
- Date de publication: 2020-12-08
- Langue: Anglais
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If you want to start making more money as a painter and decorator, improving your sales and marketing is the key. Creating advertisements, crafting proposals, and selling your services at the highest level is the fastest way to increase your profits....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s
- Auteur(s): Barry Silvertein
- Narrateur(s): Barry Silverstein
- Durée: 4 h et 23 min
- Version intégrale
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Au global
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Performance
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Histoire
What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after? The answers to these burning questions - and many more - can be found in this audiobook. This remarkable audiobook features fascinating stories of 156 best and worst brands of the Boomer era.
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Boomer Brand Winners & Losers: 156 Best & Worst Brands of the 50s and 60s
- Narrateur(s): Barry Silverstein
- Durée: 4 h et 23 min
- Date de publication: 2020-01-09
- Langue: Anglais
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What was the name of the first maple flavor instant oatmeal cereal? What brand is the oldest major soft drink in America? What do the “m’s” in M&Ms stand for?Who was the Barbie doll named after? The answers to these burning questions - and many more - can be found in this audiobook....
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Prix courant: 15,10$ ou 1 crédit
Prix réduit: 15,10$ ou 1 crédit
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Auteur(s): Michael Levine
- Narrateur(s): Michael Levine
- Durée: 2 h et 58 min
- Version abrégée
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Au global
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Performance
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Histoire
Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars. He tells how his techniques can be adapted to fit a small budget and be effective for any kind of company seeking publicity.
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Guerilla P.R.
- Waging an Effective Publicity Campaign Without Going Broke
- Narrateur(s): Michael Levine
- Durée: 2 h et 58 min
- Date de publication: 2009-10-16
- Langue: Anglais
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Michael Levine shows how to get media exposure without hiring an expensive publicist. In clear, concise, and practical language, he explains the procedures he uses every day to get press for major stars....
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Prix courant: 17,12$ ou 1 crédit
Prix réduit: 17,12$ ou 1 crédit
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OBD
- Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
- Auteur(s): Lucas Conley
- Narrateur(s): Walter Dixon
- Durée: 5 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.
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OBD
- Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion
- Narrateur(s): Walter Dixon
- Durée: 5 h et 12 min
- Date de publication: 2008-12-09
- Langue: Anglais
- In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession....
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Prix courant: 27,82$ ou 1 crédit
Prix réduit: 27,82$ ou 1 crédit
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