Science Attention

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

Liam Reilly was an outcast. Then he made friends with Jeanie, Mitchell, Jax, and Esmeralda and they did nothing less than save the world from a zombie apocalypse. Nowadays they watch the Bachelorette and eat tater-tots.That is, until Liam is trapped in an alternate reality that looks a lot like an old western, except with laser canons, roller coaster trains, and talking frogs.

Does toxic pollution cause attention-deficit/hyperactivity disorder (ADHD)? What about screen use? Are alternative treatments worth exploring? Can dietary changes help? From leading ADHD researcher Joel T. Nigg, this book presents exciting treatment advances grounded in the new science of epigenetics - how genes and the environment interact. Distinguishing unsupported, even dangerous, approaches from bona fide breakthroughs, Dr. Nigg describes specific lifestyle changes that have been proven to support the developing brain.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

One of the most talented and creative authors working today, Neal Stephenson is renowned for his exceptional novels - works colossal in vision and mind-boggling in complexity. Exploring and blending a diversity of topics, including technology, economics, history, science, pop culture, and philosophy, his books are the products of a keen and adventurous intellect. Stephenson ponders a wealth of subjects, from movies and politics to David Foster Wallace and the Midwestern American College Town; and more.

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

If you are a woman with attention-deficit/hyperactivity disorder (ADHD), you've probably known—all your life—that you're different. As girls, we learn which behaviors, thinking, learning, and working styles are preferred, accepted, tolerated, and frowned upon. These preferences are communicated in innumerable ways-from media and books to our first-grade classroom to conversations with our classmates and parents.

When Edward M. Hallowell was 11, a voice out of nowhere told him he should become a psychiatrist. A mental health professional of the time would have called this psychosis. But young Edward (Ned) took it in stride, despite not quite knowing what "psychiatrist" meant. With a psychotic father, an alcoholic mother, an abusive stepfather, and two so-called learning disabilities of his own, Ned was accustomed to unpredictable behaviour from those around him and to a mind he felt he couldn't always control.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información.

Le 8 juin 2016, le Québec entier est en émoi. Les médias viennent d'annoncer qu'une femme a été sauvagement attaquée par un chien de type pitbull, dans la cour arrière de sa propre demeure, et qu'elle a succombé à ses blessures au terme de souffrance inimaginables. Christiane Vadnais a été cruellement tuée par une bête déchaînée – un drame infernal qui plonge sa famille dans le deuil et le désespoir.

Yet familiar though the sea areas are by name, few people give much thought to where they are or what they contain. In Attention All Shipping, Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography. Armchair travel will never be the same again.

"Le poisson rouge tourne dans son bocal. Il semble redécouvrir le monde à chaque tour. Les ingénieurs de Google ont réussi à calculer la durée maximale de son attention : 8 secondes. Ces mêmes ingénieurs ont évalué la durée d'attention de la génération des millenials, celle qui a grandi avec les écrans connectés : 9 secondes. Nous sommes devenus des poissons rouges, enfermés dans le bocal de nos écrans, soumis au manège de nos alertes et de nos messages instantanés."

An ordinary Utah college student named Reggie Shaw fatally strikes two rocket scientists while texting and driving. Pulitzer Prize-winning New York Times reporter Matt Richtel follows Reggie from the moment of the tragedy, through the police investigation, the state's groundbreaking prosecution, and ultimately, Reggie's wrenching admission of responsibility. Richtel parallels Reggie's journey with leading-edge scientific findings regarding human attention and the impact of technology on our brains.

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

As a special educator, college lecturer, and mother of six, Avigail Gimpel M.S. has treated hyperactivity in students and her own children for over 25 years. Now she’s here to explain the nitty-gritty behind the diagnosis so parents can be empowered through knowledge.

From a warehouse in Manchester to a pub in Essex, from the outskirts of Glasgow to a racecourse in Durham, Jack Shenker uncovers the root causes of our current crisis and the future direction of British politics through the lives of ordinary individuals. Taking us deep into communities hollowed out by austerity and decades of economic disadvantage, among a generation crippled by precarious work and unaffordable housing, he shows where the chaos at Westminster ultimately springs from....

The disinformation age is drowning us in a deluge of data, "facts" and opinion. It consumes our attention. The result of this deficit of attention is the rise of fake news, media bias, and a polarised society. Our capacity to reason what is happening in the world and to make better decisions has become incapacitated amid the cacophony. Instead, we outsource our thinking to others without even realising it. Economist Peter Sainsbury unravels the truth about the power of media narratives, the breakdown in trust and why our attention has been diverted from what matters.

From a young age, Dathe is plagued by violent visions. They began the night of his parent's disappearance and lead him on his path to discover how he is supposed to protect the sleeping Gods. Despite choosing to live on his own in The City, Dathe makes many meaningful connections, establishing strong bonds with those whom he would consider his friends.