Science Attention

In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that the true value of consumers' attention is wildly misrepresented.

Former Google advertising strategist, now Oxford-trained philosopher James Williams launches a plea to society and to the tech industry to help ensure that the technology we all carry with us every day does not distract us from pursuing our true goals in life. As information becomes ever more plentiful, the resource that is becoming more scarce is our attention. In this "attention economy", we need to recognize the fundamental impacts of our new information environment on our lives in order to take back control.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

When Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when the students in practically every discipline invented academic uses for the music players, suddenly the idea could be seen in a new light - as an innovative way to turn learning on its head. Using cutting-edge research on the brain, Cathy N. Davidson show how attention blindness has produced one of our society's greatest challenges.

One of the most talented and creative authors working today, Neal Stephenson is renowned for his exceptional novels - works colossal in vision and mind-boggling in complexity. Exploring and blending a diversity of topics, including technology, economics, history, science, pop culture, and philosophy, his books are the products of a keen and adventurous intellect. Stephenson ponders a wealth of subjects, from movies and politics to David Foster Wallace and the Midwestern American College Town; and more.

Medical treatment for ADHD fails much too often - not because of the drugs themselves, but how they are given. New ADHD Medication Rules - Brain Science & Common Sense shows that patients can react very differently to ADHD prescriptions, resulting in missed diagnoses, imbalanced treatment and over or under medication.

When Edward M. Hallowell was 11, a voice out of nowhere told him he should become a psychiatrist. A mental health professional of the time would have called this psychosis. But young Edward (Ned) took it in stride, despite not quite knowing what "psychiatrist" meant. With a psychotic father, an alcoholic mother, an abusive stepfather, and two so-called learning disabilities of his own, Ned was accustomed to unpredictable behaviour from those around him and to a mind he felt he couldn't always control.

If you are a woman with attention-deficit/hyperactivity disorder (ADHD), you've probably known—all your life—that you're different. As girls, we learn which behaviors, thinking, learning, and working styles are preferred, accepted, tolerated, and frowned upon. These preferences are communicated in innumerable ways-from media and books to our first-grade classroom to conversations with our classmates and parents.

Le 8 juin 2016, le Québec entier est en émoi. Les médias viennent d'annoncer qu'une femme a été sauvagement attaquée par un chien de type pitbull, dans la cour arrière de sa propre demeure, et qu'elle a succombé à ses blessures au terme de souffrance inimaginables. Christiane Vadnais a été cruellement tuée par une bête déchaînée – un drame infernal qui plonge sa famille dans le deuil et le désespoir.

Yet familiar though the sea areas are by name, few people give much thought to where they are or what they contain. In Attention All Shipping, Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography. Armchair travel will never be the same again.

An ordinary Utah college student named Reggie Shaw fatally strikes two rocket scientists while texting and driving. Pulitzer Prize-winning New York Times reporter Matt Richtel follows Reggie from the moment of the tragedy, through the police investigation, the state's groundbreaking prosecution, and ultimately, Reggie's wrenching admission of responsibility. Richtel parallels Reggie's journey with leading-edge scientific findings regarding human attention and the impact of technology on our brains.

"Le poisson rouge tourne dans son bocal. Il semble redécouvrir le monde à chaque tour. Les ingénieurs de Google ont réussi à calculer la durée maximale de son attention : 8 secondes. Ces mêmes ingénieurs ont évalué la durée d'attention de la génération des millenials, celle qui a grandi avec les écrans connectés : 9 secondes. Nous sommes devenus des poissons rouges, enfermés dans le bocal de nos écrans, soumis au manège de nos alertes et de nos messages instantanés."

In Distracted, journalist Maggie Jackson ponders our increasingly cyber-centric world and fears we're entering a dark age of interruption that will render us unable to think critically, work creatively or cultivate meaningful relationships.

A collection of short, disgusting, and mentally disturbed zombie stories for the Internet age. Concise, bittersweet, and stomach-churning, this collection of disgusting, horrifying, and psychological thriller-based zombie stories is the result of a challenge. One night, Kyle Clements and I decided we should write a novella. We came up with the idea of writing stories based on a weekly challenge. The stories that came out of the challenge are the most terrifying, depraved, sincere, and utterly unreadable works we could have hoped for.

Without intending for it to happen or knowing how, when, or why it got started, many people now find that they live in a rush they never wanted. If you feel busier than you've ever been and wonder how this happened and how you can keep up the pace much longer, you are hardly alone.

The 2024 hurricane season has already garnered significant attention due to a combination of climatic factors, emerging weather patterns, and the potential socio-economic impact it might have. Analyzing the significance of this hurricane season involves delving into various aspects such as meteorological predictions, historical comparisons, the role of climate change, and the implications for affected regions.

Todo lo que no quieres pero necesitas saber sobre el poder, la economía, la sociedad y las telecomunicaciones en la era de la información.

Award-winning journalist and leading consumer advocate William J. McGee offers a shocking, essential exposé that reveals the real state of the "friendly skies". From outsourced call centers in India to the Alabama location where all lost baggage ends up, William J. McGee crisscrossed the country and traveled around the globe immersing himself deep into the world of commercial airlines. And what he found was shocking.

The solemn, rhythmic intonation of the shipping forecast on BBC radio is as familiar as the sound of Big Ben chiming the hour. Since its first broadcast in the 1920s, it has inspired poems, songs, and novels, in addition to its intended objective of warning generations of seafarers of impending storms and gales. In Attention All Shipping, Charlie Connelly wittily explores the places behind the voice, those mysterious regions whose names seem often to bear no relation to conventional geography.