Science Business

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Most organizations view data monetization—converting data into money—too narrowly: as merely selling data sets. But data monetization is a core business activity for both commercial and noncommercial organizations, and, within organizations, it’s critical to have wide-ranging support for this pursuit. In Data Is Everybody’s Business, the authors offer a clear and engaging way for people across the entire organization to understand data monetization and make it happen.

The Economic Consequences of the Peace (1919) was one of the most important documents to come out of World War I – specifically the period of the Armistice and the subsequent settlement negotiations. And, a century on, it remains of particular relevance to our times – an uncompromising and forthright analysis of how international diplomacy can be suffused by personalities, prejudices, personal ambition and outright, uncontrolled feelings of revenge.

This autobiography collection contains My Life and Work: The Autobiography of Henry Ford, My Inventions: The Autobiography of Nikola Tesla, and The Autobiography of Benjamin Franklin.

Based on her groundbreaking research and large-scale scientific studies, Oettingen introduces a new way to visualize the future, called mental contrasting. It combines focusing on our dreams with visualizing the obstacles that stand in our way. In Rethinking Positive Thinking, Oettingen applies mental contrasting to three key areas of personal change - becoming healthier, nurturing personal and professional relationships, and performing better at work.

Francesca Gino has been studying rebels in life and in the workplace for more than 15 years. She has discovered that rebels - those who practice "positive deviance" at work - are harder to manage, but they are good for the bottom line: their passion, drive, curiosity, and creativity raise the entire organization to a new level. And she has found that at home, rebels are more engaged partners, parents, and friends. Packed with strategies for embracing rebellion at work and in life, Rebel Talent encourages all of us to rebel against what’s comfortable, so that we can thrive.

Political leaders, diplomats, and business executives around the world - including every president from John F. Kennedy to Donald J. Trump - have sought the counsel of Henry Kissinger, a brilliant diplomat and political scientist whose unprecedented achievements as a negotiator have been universally acknowledged. Now, Kissinger the Negotiator provides a groundbreaking analysis of Kissinger’s overall approach to making deals and his skill in resolving conflicts - expertise that holds powerful and enduring lessons.

Les interactions sociales, le comportement sur le lieu de travail, la façon de manger, de boire, de faire du sport... Toutes ces actions découlent d'une habitude, d'automatismes, de gestes faits inconsciemment : c'est pour cela que la détermination et la volonté ne suffisent jamais à provoquer une transformation positive et durable. La professeure Wendy Wood s'appuie sur trois décennies de recherches inédites en neurosciences pour expliquer ces mécanismes et dévoiler la science fascinante de la formation des habitudes.

What is the work ethic? Does it justify policies that promote the wealth and power of the One Percent at workers' expense? Or does it advance policies that promote workers' dignity and standing? Hijacked explores how the history of political economy has been a contest between these two ideas about whom the work ethic is supposed to serve.

Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself.

Filled with sharply drawn, emotionally powerful senses, Walk Through Fire traces the hardships Sheila faced in her marriage and her professional life. Despite her skills as a violinist and music teacher, as well as her obvious entrepreneurial talent, she had to fight to overcome self-doubt and fears of failure. Sheila vividly details her struggles, including battling institutional racism, losing a child, suffering emotional abuse in her thirty-three-year marriage, and plunging into a deep depression with her divorce. And yet, out of that pain came renewed purpose and meaning.

The Emperor of Scent tells of the scientific maverick Luca Turin, a connoisseur and something of an aesthete who wrote a bestselling perfume guide and bandied about an outrageous new theory on the human sense of smell. Drawing on cutting-edge work in biology, chemistry, and physics, Turin used his obsession with perfume and his eerie gift for smell to turn the cloistered worlds of the smell business and science upside down, leading to a solution to the last great mystery of the senses: how the nose works.

In Your AI Survival Guide, Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has firsthand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business.

Through his vaunted philanthropy, Bill Gates transformed himself from a tech villain into one of the most admired people on the planet. Even as divorce proceedings and allegations of misconduct have recently tarnished his public image, the beneficence of the Gates Foundation, celebrated for spending billions to save lives around the globe, is taken as a given. But as Tim Schwab shows in this fearless investigation, Gates is still exactly who he was at Microsoft: a bully and monopolist.

The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream is the story of how Walt Disney's greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt's vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.

Secrecy World offers a disturbing and sobering view of how the world really works and raises crucial questions about financial and legal institutions we may once have trusted. This audiobook discusses the fragile scaffolding upholding any tax haven, the flexible laws of banking, and the radiating impact of an international financial scandal.

When Bob Quinn was a kid, a stranger at a county fair gave him a few kernels of an unusual grain. Little did he know, that grain would change his life. Years later, after finishing a PhD in plant biochemistry and returning to his family's farm in Montana, Bob started experimenting with organic wheat. In the beginning, his concern wasn't health or the environment; he just wanted to make a decent living and some chance encounters led him to organics.

In 2007 and 2008, Time named Paul Allen, the cofounder of Microsoft, one of the 100 most influential people in the world. Since he made his fortune, his impact has been felt in science, technology, business, medicine, sports, music, and philanthropy. His passion, curiosity, and intellectual rigor - combined with the resources to launch and support new initiatives - have literally changed the world. With honesty, humor, and insight, Allen here tells the story of a life of ideas made real.

The audio is focused on the most important knowledge and skills you must know to handle many life-threatening situations in everyday life. The material is accurate, up-to-date, and broken down into bite-sized chapters.

It may be taboo to say, but some groups in America do better than others. Mormons have recently risen to astonishing business success. Cubans in Miami climbed from poverty to prosperity in a generation. Nigerians earn doctorates at stunningly high rates. Indian and Chinese Americans have much higher incomes than other Americans; Jews may have the highest of all. Why do some groups rise? Drawing on groundbreaking original research and startling statistics, The Triple Package uncovers the secret to their success.