Science Business

In Plays Well With Others, Eric Barker dives into these questions, drawing on science to reveal the truth beyond the conventional wisdom about human relationships. Combining his compelling storytelling and humor, Barker explains what hostage negotiation techniques and marital arguments have in common, how an expert con-man lied his way into a twenty-year professional soccer career, and why those holding views diametrically opposed to our own actually have the potential to become our closest, most trusted friends.

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

The difference between growing your business and going out of business is your ability to think strategically. The problem is, most leaders are stuck in the operational weeds, struggling to find the time to make better strategic decisions. This challenge is only heightened by the rise of AI. While you know AI is the future, current demands leave you with no time to explore its benefits. Meanwhile, your competition is gaining an edge by integrating AI. The time to act is now.

1983. The US nuclear submarine USS Roanoke embarks on a classified spy mission into Soviet waters. Their goal: to find evidence of a new, faster, and deadlier Soviet submarine that could tip the balance of the Cold War. But the Roanoke crew isn't alone. Something is on board with them. Something cunning and malevolent. Trapped in enemy territory and hunted by Soviet submarines, tensions escalate and crew members turn on each other. When the lights go out and horror fills the corridors, it will take everything the crew has to survive the menace.

Louise L. Hay shows your how to Love Your Body. This powerful work by Louise Hay will help you to create and maintain a positive self-image. Includes over 51 affirmation treatments, each focusing on a specific body part.

It's time to create a future where feminine power and leadership is celebrated. It's time for a radical awakening and a revolution. It's time for women to rise. In Women Rising, you'll discover how to recognise and resist the very real forces of power that limit how you work and live as a woman. Are you tired of being asked to ‘lean in,' fit in, perform and conform? The truth is that women today continue to be constrained by pervasive ideas about how we ‘should' act and behave. To break free, we need to understand the forces that limit our potential.

In today's fast world, it's important to have certain skills for success. With so much fake news and information everywhere, critical thinking and logic are crucial. These skills help us think well and make good decisions. They help us understand why things are how they are, figure out what influences them, and come up with ways to make things better. One of the reasons most of us fall short in thinking critically is that our educational system doesn't teach critical thinking.

It’s rare that a campaign season has anything like an IRS whistleblower and a California US attorney saying they were blocked from pursuing charges, foreign wire transfers of millions of dollars going to several members of politician’s family, suspicious slap-on-the-wrist plea deals, mounds of incrimination texts, a previously unacknowledged child with a stripper, and multiple congressional investigations. It’s unprecedented to have them all tied to one politician like Joe Biden.

The economic ground is shifting beneath our feet. The world is becoming more volatile, and people are understandably worried about their financial futures. In this urgent and accessible guide to the crises and opportunities that lie ahead, economist and former Governor of the Bank of Canada Stephen Poloz maps out the powerful tectonic forces that are shaping our future, and the ideas that will allow us to master them.

Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone.

Nate Silver built an innovative system for predicting baseball performance, predicted the 2008 election within a hair’s breadth, and became a national sensation as a blogger - all by the time he was 30. He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of the website FiveThirtyEight. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data.

From an experienced organizational psychologist comes a unique guide to learning how to better read and understand people and make improved, more informed business decisions about them—including choosing the right employees, fostering relationships in the workplace, resolving conflicts more effectively, and optimizing your performance on the job—using the science of personality.

Wes Hall spent his early childhood in a zinc-roofed shack, one of several children supported by his grandmother. That was paradise compared to the two years he lived with his verbally abusive and violent mother; at thirteen, his mother threw him out, and he had to live by his wits for the next three years. At sixteen, Wes came to Canada, sponsored by a father he'd only seen a few times as a child, and by the time he was eighteen, he was out of his father's house, once more on his own. Yet Wes Hall went on to become an entrepreneur, business leader, philanthropist, and change-maker.

An award-winning journalist, avid reader and new mom, Karma Brown dreamed of writing her first novel. But between diapers and tight deadlines, how could she? For Brown, the answer to this problem was to rise earlier every day and use that time to write. In The 4% Fix, Karma Brown reveals the latest research about time management and goal-setting and shares strategies that have worked for her as well as for others. How will you use this one hour—only 4% of your day—to change your life?

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

For a dozen years as one of the world’s most admired CEOs, Indra Nooyi redefined what it means to be an exceptional leader. The first woman of color and immigrant to run a Fortune 50 company - and one of the foremost strategic thinkers of our time - she transformed PepsiCo with a unique vision, a vigorous pursuit of excellence, and a deep sense of purpose. Now, in a rich memoir brimming with grace, grit, and good humor, My Life in Full offers a firsthand view of Nooyi’s legendary career and the sacrifices it so often demanded.

She was a successful ad sales rep in Manhattan. He was a homeless 11-year-old panhandler on the street. He asked for spare change; she kept walking. But then something stopped her in her tracks, and she went back. And she continued to go back, again and again. They met up nearly every week for years and built an unexpected, life-changing friendship that has today spanned almost three decades.

America is the first country in history to fund the rise of its rivals. We need to stop now, before it’s too late.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses.

Sir Tony Blair learnt the precepts of governing the hard way: by leading a country for over ten years. In that time he came to understand that there were certain key characteristics of successful government that he wished he had known when he started. Now Sir Tony has written the manual on political leadership that he would have wanted back in 1997, sharing the insights he has gained from his personal experience and from observing other world leaders at first hand, both while he was in office and since, through his Institute’s work with political leaders and governments globally.