Science Business

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life. Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential.

Frank Figliuzzi was the "Keeper of the Code," appointed the FBI’s Chief Inspector by then-Director Robert Mueller. Charged with overseeing sensitive internal inquiries, shooting reviews, and performance audits, he ensured each employee met the Bureau's exacting standards of performance, integrity, and conduct. Now, drawing on his distinguished career, Figliuzzi reveals how the Bureau achieves its extraordinary standard of excellence—from the training of new recruits in "The FBI Way" to the Bureau's rigorous maintenance of its standards up and down the organization.

From education to work to dating, this inspirational, honest and provocative book recognises and celebrates the strides black women have already made, while providing practical advice for those who want to do the same and forge a better, visible future. Illustrated with stories from best friends Elizabeth Uviebinené and Yomi Adegoke’s own lives, and using interviews with dozens of the most successful black women in Britain....

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

FinOps brings financial accountability to the variable spend model of cloud. Used by the majority of global enterprises, this management practice has grown from a fringe activity to the de facto discipline managing cloud spend. In this book, authors J. R. Storment and Mike Fuller outline the process of building a culture of cloud FinOps by drawing on real-world successes and failures of large-scale cloud spenders. Complete with a road map to get you started, this revised second edition includes new chapters that cover forecasting, sustainability, and connectivity to other frameworks.

By following popular behavioral trends like SMART goals and habits that are based on faulty assumptions of time and psychology, most companies and individuals are on the road to mediocrity. But in Rapid Transformation, Dr. Benjamin Hardy offers the antidote as he shares the profound frameworks he’s taught to thousands of people and organizations—from startups to companies doing hundreds of millions in revenue—helping them achieve growth and progress they assumed to be impossible.

Renowned business author David Magee fuses both the interesting history and philosophy of one of America's most well-known companies in this entertaining aid for business management. While other American businesses are crumbling under low-cost foreign competition, John Deere Company thrives by maintaining such ideas as building the best product, being open to change and innovation, listening rather than leading, and keeping virtuous business practices.

Women are constantly being told that it's simply too difficult to balance work and family, so if they don't really "have to" work, it's better for their families if they stay home. Not only is this untrue, Leslie Bennetts says, but the arguments in favor of stay-at-home motherhood fail to consider the surprising benefits of work and the unexpected toll of giving it up. It's time, she says, to get the message across: combining work and family really is the best choice for most women.

As a response to the increasing violence in our culture, the widening ideological divides, and the growing gap in economic well-being, there is greater awareness that a deeper sense of community is desperately needed. But even as we acknowledge the need to build community, the dominant on-the-ground practices about how to engage people, civically and organizationally, remain essentially unchanged. We still believe community is built with better messaging, more persuasion, and social events for people to get to know each other better. All of which is naïve.

With a unique combination of ancient and contemporary wisdom from Tibetan Buddhism, The Diamond Cutter presents readers with empowering strategies for success in their personal and professional lives.

In Women Money Power, business journalist Josie Cox tells the story of women’s fight for freedom and economic equality. This is an inspirational account of brave pioneers who took on social mores and the law, including the “Rosies,” who filled industrial jobs and helped win World War II, the heiress whose fortune helped create the birth control pill, the brassy banker who broke into the boys’ club of the New York Stock Exchange, and the namesake of landmark equal-pay legislation who refused to accept discrimination.

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one's working relationship with others, one's overall health, outlook on life, and so on. For example, why is it that 95% of all diet attempts fail? Why do New Year's Resolutions last no more than a few days? Why can't people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Secrecy World offers a disturbing and sobering view of how the world really works and raises crucial questions about financial and legal institutions we may once have trusted. This audiobook discusses the fragile scaffolding upholding any tax haven, the flexible laws of banking, and the radiating impact of an international financial scandal.

When you speak, do people lean in? When they hear you, do others feel impressed, challenged, motivated or inspired? Through tested frameworks and instantly applicable techniques, How to Influence Anyone, Anywhere, Every Time shows you how to use your words and your body language to engage and persuade. With this handbook, you'll learn crucial communication skills for delivering with impact in any professional setting ? be it in the boardroom, your next sales meeting or interpersonal interactions. Master how to deliver your message with conviction, confidence and clarity.

Explorez l'univers dynamique de la gestion de l'innovation et du changement organisationnel avec ce guide complet et pratique. Que vous soyez un professionnel expérimenté, un leader visionnaire ou un étudiant ambitieux, ce livre vous propose un voyage inspirant, rempli d'idées et de stratégies pour naviguer dans les défis d'un paysage d'affaires en constante transformation.

Monsanto, a St. Louis chemical firm that became the world’s largest maker of genetically engineered seeds, merged with German pharma-biotech giant Bayer in 2018 - but its Roundup Ready® seeds, introduced 25 years ago, are still reshaping the farms that feed us. When researchers found trace amounts of the firm’s blockbuster herbicide in breakfast cereal bowls, Monsanto faced public outcry. Award-winning historian Bartow J. Elmore shows how the Roundup story is just one of the troubling threads of Monsanto’s past, many told here and woven together for the first time.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters, and more. The world’s most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead.

The beloved actor shares fascinating and powerful lessons from the science of communication and teaches listeners to improve the way they relate to others using improv games, storytelling, and their own innate mind-reading abilities. With his trademark humor and frankness, Alan Alda explains what makes the out-of-the-box techniques he developed after his years as the host of Scientific American Frontiers so effective.