Science Communication

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

In a fascinating account combining policy expertise with compelling on-the-ground reporting, Susan Crawford reveals how the giant corporations that control cable and Internet access in the United States use their tremendous lobbying power to tilt the playing field against competition, holding back the infrastructure improvements necessary for the country to move forward. And she reveals how cities and towns are fighting monopoly power to bring the next technological revolution to their communities.

Elements of Wit is an engaging audiobook that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone - introverts, extroverts, wallflowers, and bon vivants - can find the right zinger, quip, parry, or retort... or at least be a little bit more interesting.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

In Talking Across the Divide, social justice activist Justin Lee explains how to break through the five key barriers that make people resist differing opinions. With a combination of psychological research, pop-culture references, and anecdotes from Justin's many years of experience mediating contentious conversations, this book will help you understand people on the other side of the argument and give you the tools you need to change their minds - even if they've fallen for "fake news."

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

In The Millionaire Next Door, best selling author Thomas Stanley identified the millionaires around you. In The Millionaire Mind, he told you how they think. Now, he tells you how to get their business.

The Accidental Business Nomad is an unvarnished, story-driven, practical guide to working across cultures. The book features real stories of companies going global and highlights the realities of doing business overseas in a post-globalization world. Each story gives fascinating insights and lessons into the cultural realities and unexpected surprises of modern globalization.

How often do you walk away from a conversation feeling really heard? That it moved the people in it forward in some important way? You’re not alone. In his practice as a designer, Fred Dust began to approach conversations differently. After years of trying to broker communication between colleagues and clients, he came to believe there had to a way to design the art of conversation itself with intention and purpose, but still artful and playful.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

We’ve all been around those people who can leave us feeling drained after an encounter with them. Some people can leave us feeling agitated or annoyed or even just feeling really bad about ourselves. The most important thing you need to understand when dealing with someone like this is that their behavior toward you has nothing to do with you, and more often reflects their inner mental and emotional state. Identifying their harmful behavior is the first step to minimizing their impact. You might not be able to change what they do, but you can change what you do with it.

Three powerful African-American female executives celebrate their gender and heritage as they share their secrets for success in this effective guide for businesswomen. Ways to communicate thoughtfully, trust yourself, and exude self-esteem are just a few tactics the authors discuss for those who want to enter the workforce as confident leaders.

Augmentez vos chances d’obtenir un "oui" ! Nous voulons tous entendre davantage de « oui » dans notre vie quotidienne. Ce mot nous connecte aux autres et nous ouvre des portes. C'est un feu vert pour accéder au succès et au bonheur. Pourtant, il n'est pas facile à obtenir des autres. Du moins pour ceux qui ignorent certains aspects du processus de persuasion. Cet ouvrage comporte 21 chapitres courts et pratiques. Chacun expose une méthode pour augmenter les chances que votre interlocuteur accepte votre demande.

Do you want to improve your brain power by thinking critically in your daily life? Are you interested in deepening your understanding without judgement, bias, or manipulation? Are you seeking confidence in your arguments and wish to think more efficiently? If you find yourself wanting to know more about critical thinking strategies, you’ve found the perfect solution. This workbook is for the individual who wants to think clearly and organized - for the person who wants to make the best decisions for themselves. Critical thinking is a mindset more than a technique.

Enjoy countless nights of fun by playing trivia games with your peers and loved ones - with this collection of excellent trivia questions.

Effective business communication is a skill that anyone can develop. From interview strategies to high-stakes negotiation tactics, 10 Skills for Effective Business Communication offers practical strategies to improve communication skills and help you succeed in your career. Equal parts research and actionable advice, this book applies effective strategies from the world’s most successful professionals to common workplace scenarios.

The purpose of creating this audiobook is to help the listener to understand as much about influencing human behavior as possible. Like most things in life, it is possible for anyone, regardless of background, to learn and put this information into practice and become a truly influential individual. Learning and applying the skills herein will help the listener to win more friends and gain more influence over people even without having a form of authority over them.

In a world of iPhones and connectivity to social media and email, we are all in constant connection with one another. Then why are so many people feeling burned out, distant from colleagues, and abandoned by family and friends? In this new book from the best-selling author of Running with the Mind of Meditation, the Sakyong uses the basic principles of the Shambhala tradition - meditation and a sincere belief in the inherent wisdom, compassion, and courage of all beings - to help listeners to listen and speak more mindfully.

Una de las habilidades más necesarias que todos debieran desarrollar es la de influir en los demás. Ya sea que trates de cerrar un negocio, una venta millonaria o simplemente intentes alentar a tus hijos o a un amigo a ser mejores, lo cierto es que si careces de la capacidad de influir no podrás convencer a nadie, ni siquiera a ti mismo. Si aprendes a transmitir tus ideas de la manera adecuada, descubrirá ante ti el tesoro de la conciencia a la que podrás ayudar y motivar para lograr tus mayores sueños.

Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces listeners to the persuasion equation - a powerful combination of factors proven to speed agreement.