Science Communication

Since the start of the advertising industry in the 19th century, it has been about telling. Now, thanks to the social media and digital revolution, everyone has a voice. Welcome to the decade of do - a new era for marketing and communications. It’s a time when people, brands, and organizations are taking on the world’s problems and trying to solve them. This book looks at why this is happening, the pioneers who are driving it forward, and what this means for the rest of us.

Dolphins have fascinated humans for millennia, giving rise to an abundance of stories and myths about them, yet the actual details of their lives in the sea have remained elusive. In this enthralling book, Kathleen M. Dudzinski and Toni Frohoff take us into the dolphins' aquatic world to witness firsthand how they live their lives, communicate, and interact with one another and with other species, including people.

For seven years, Noomi Perez has been living a nightmare. She calls these episodes “shadows” and knows they are trying to hurt her, but no one believes her. They think the shadows are all in her head. After years of therapy, countless drug regimens, and a rotating cast of mental health specialists, Noomi knows that nothing can stop the shadows from finding her. But when a boy with iridescent eyes pulls her back from the edge during an attack of the shadows, Noomi realizes he knows something about the creatures that haunt and hunt her.

As the world lurches toward the apocalypse, America's far-flung military returns home to wage a horrific war against its own country. Far from the front lines, Ray Young - survivor of a fight to save a refugee camp from hordes of infected fleeing the burning ruins of Pittsburgh - awakes from a coma to learn that he has also survived Infection. But this is no miracle. Ray is not immune. Instead, he has been transformed into a super-weapon that could end the world....or save it.

January 15, 1959—a day that changed one family forever. White supremacists kidnapped and severely beat rural Alabama preacher Israel Page, nearly killing him because he had sued a White sheriff's deputy for injuries suffered in a car crash. After "they" "got Daddy," Israel Page's children began leaving the Jim Crow South, the event leaving an indelible mark on the family and its future. Decades later, the events of that day fueled journalist Sharon Tubbs's epic quest to learn who had "gotten" her mother's daddy and why.

A mysterious virus suddenly strikes down millions. Three days later, its victims awake with a single purpose: spread the Infection. As the world lurches toward the apocalypse, some of the infected continue to change, transforming into horrific monsters. In one American city, a small group struggles to survive. Together, they fight their way to a massive refugee camp where thousands have made a stand. There, what's left of the government will ask them to accept a mission that will determine the survival of them all.

Todo el Mundo, en algún momento de su vida, tiene que tratar con un poli. El resultado de ese encuentro puede ser agradable o una pesadilla, todo depende de tu estado de ánimo y de los conocimientos que poseas. Cómo tratar con policías es un compendio de consejos, inteligencia callejera y sentido común, recopilados desde el punto de vista de varios agentes de las fuerzas de seguridad, que suman más de 200 años de experiencia «en el trabajo».

As part of human psychology, everyone manipulates a little bit. But some do it on purpose, and some do it a lot. And the way we do it, and the reasons we do it for, matter. Did you know most people lie every day? Did you know that some people have become masters and making other people do what they want them to do? If you want to see through all that, take off your pink glasses and step into the world of dark psychology.

This audiobook captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts and minds with the hidden power of storytelling to sell ideas, products, and services.

Especialista em detecção de mentiras, David J. Lieberman ensina como descobrir as verdadeiras intenções das pessoas em qualquer situação.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

In the ruins of a West Virginia town, a band of survivors count their losses, after a horrific battle to secure a pure sample of Infection. With humanity facing the possibility of extinction, the Army wants to use the sample to build a doomsday weapon against Infection. One scientist hopes to control Infection; another believes she can cure it. And, outside the fort’s walls, a lone survivor offers a new way to survive what’s coming. Each will choose how far they’ll go to survive, and what they’re willing to lose to save humanity.

Persuasion is a seductive and elusive skill to master and one that comes with tremendous power. Who wouldn't want to be able to talk anyone into doing anything they want? Well, there's good news about that. The good news is persuasion is something you can learn with the help of this book! The tips, tricks and techniques in this guide will serve as the perfect introduction to persuasion, and then you can start influencing everyone around you and exerting your new powers.

Created specifically for executives and managers, Going Wireless shows how mobile technology is impacting every industry, including yours. Award-winning journalist Jaclyn Easton delivers the unexpected: In addition to in-depth discussions about mobile commerce, Internet cell phones, and Palm-type handhelds, she also examines wirefree options you've probably never heard of, all of which are transforming the way companies communicate, manage, market, and sell.

The truth matters! New York Times best-selling author Mark Murphy returns with the latest science and techniques for delivering tough messages without causing anger or defensiveness.

La saga da cui è tratta la serie tv The Expanse, in onda sul canale SyFy da Dicembre 2015. Per generazioni, il sistema solare - Marte, la Luna, la fascia degli asteroidi - è stato la grande frontiera dell'umanità, il confine oltre il quale si estendevano mondi sconosciuti e insondabili, fino al giorno in cui un artefatto alieno ha abbandonato la sua orbita di operatività, sotto le nuvole di Venere, ed è apparso nell'orbita di Urano dove ha dato vita a un enorme portale, la via che conduce a un'oscurità senza stelle.

Wie gewinne ich ein Streitgespräch? Unter den deutschen Philosophen nimmt Arthur Schopenhauer (1788 - 1860) die Rolle eines Idealisten ein, der von Platon und Kant zu seiner eigenen Erkenntnistheorie fand. Wie man aus Streitgesprächen als Sieger hervorgeht, das ist das Kernthema des vorliegenden Werkes. Eristische Dialektik, das ist die Technik des Diskutierens, und mit seinen 38 rhetorischen Kunstgriffen, die Schopenhauer präsentiert, soll jede Debatte gewonnen werden können. Gefunden wurde das fertige Manuskript ohne Überschriften im Nachlass Schopenhauers.

Science and technology have starring roles in a wide range of genres - science-fiction, fantasy, thriller, mystery, and more. Unfortunately, many depictions of technical subjects in literature, film, and television are pure fiction. A basic understanding of biology, physics, engineering, and medicine will help you create more realistic stories that satisfy discerning readers. This book brings together scientists, physicians, engineers, and other experts to help you craft better fiction.

È tempo di rivolte e rivoluzioni, conflitti e intrighi. New Crobuzon sta cadendo a pezzi. Da un lato la guerra contro l'arcana, oscura città-stato di Tesh, dall'altro i ribelli che si aggirano per le strade portando la metropoli sull'orlo della rovina. Nel mezzo dei disordini, una misteriosa figura mascherata incita a una nuova forma di ribellione, mentre tradimenti e violenze si manifestano in luoghi inconsueti.

Dopo la morte dei genitori, brutalmente uccisi per una ragione apparentemente oscura, il giovane Caldan viene allevato da una comunità di monaci che lo iniziano agli arcani misteri della magia. Ma una volta cresciuto, afflitto da domande sul proprio passato, decide di scoprire la verità sui suoi genitori. La ricerca lo porterà oltre le mura del monastero, nella caotica vita della città di Anasoma.