Science Communication

Our books are a part of who we are as people, and we can't imagine life without them. I'd Rather Be Reading is the perfect literary companion for everyone who feels that way. In this collection of charming and relatable reflections on the reading life, beloved blogger and author Anne Bogel leads people to remember the book that first hooked them, the place where they first fell in love with reading, and all of the moments afterward that helped make them who they are today.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

The coauthors of the New York Times best-selling Difficult Conversations take on the toughest topic of all: How we see ourselves. Douglas Stone and Sheila Heen have spent the past 15 years working with corporations, nonprofits, governments, and families to determine what helps us learn and what gets in our way. In Thanks for the Feedback, they explain why receiving feedback is so crucial yet so challenging. They blend the latest insights from neuroscience and psychology with practical, hard-headed advice.

1. Are you in a leadership position at work? 2. Do you frequently communicate big ideas to your team? 3. Do you find yourself wondering if your message is being received the way it was intended? 4. Are you looking for a way to deepen your impact as a leader and a speaker? If the answer to any of these questions is YES, then this book can you be trusty sidekick helping use humor to deliver messages and plant seeds of change in your organization. Humor Science takes an engineering approach to the art of being engaging.

Research into how we learn has opened the door for utilizing cognitive theory to facilitate better student learning. But that's easier said than done. Many books about cognitive theory introduce radical but impractical theories, failing to make the connection to the classroom. In Small Teaching, James Lang presents a strategy for improving student learning with a series of modest but powerful changes that make a big difference - many of which can be put into practice in a single class period.

Whenever we worry about what to eat, how to love, or simply how to be happy, we are worrying about how to lead a good life. No goal is more elusive. In How to Be a Stoic, philosopher Massimo Pigliucci offers Stoicism, the ancient philosophy that inspired the great emperor Marcus Aurelius, as the best way to attain it. Stoicism is a pragmatic philosophy that teaches us to act depending on what is within our control and separate things worth getting upset about from those that are not.

Life is getting better at an accelerating rate. Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe. Though the world is far from perfect, necessities and luxuries alike are getting cheaper; population growth is slowing; Africa is following Asia out of poverty; the Internet, the mobile phone, and container shipping are enriching people's lives as never before.

Spanning world civilizations, synthesizing dozens of political, philosophical, and religious texts and thousands of years of violent conflict, The 33 Strategies of War is a comprehensive guide to the subtle social games of everyday life, informed by the most ingenious and effective military principles in war. Structured in Greene's trademark style, The 33 Strategies of War is the I Ching of conflict, the contemporary companion to Sun Tzu's The Art of War.

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

The Science of Likability takes over 60 seminal scientific and psychological studies and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Every piece of advice in this book to increase your social standing and likability factor is 100 percent backed by in-depth, peer-reviewed research. Learn how subconsciously make yourself likable, trustworthy, and intelligent. You can get a new haircut and wardrobe, and you can even learn funny jokes. But likability is something more.

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it's asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you'll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You'll also explore the ethics of using AI-generated content for various purposes.

Innovative, powerful, and eminently helpful, How Can I Get Through to You? is the book that every couple has been waiting for - and our culture needs. In it, Terrence Real offers a radical new vision of love and the practical tools with which to achieve it.

Analogy is the core of all thinking. This is the simple but unorthodox premise that Pulitzer Prize-winning author Douglas Hofstadter and French psychologist Emmanuel Sander defend in their new work. Hofstadter has been grappling with the mysteries of human thought for over 30 years. Now, with his trademark wit and special talent for making complex ideas vivid, he has partnered with Sander to put forth a highly novel perspective on cognition.

Imagine what it would be like if you could maintain the honeymoon effect throughout your whole life. Dr. Bruce H. Lipton describes how the honeymoon effect was not a chance event or a coincidence but a personal creation. Here, Dr. Lipton reveals how we manifest the honeymoon effect and the reasons why we lose it. This knowledge empowers listeners to create the honeymoon experience again, this time in a way that ensures a happily ever after relationship that even a Hollywood producer would love.

In this timely, personal guide, Mónica, the chief storyteller for the national cross-partisan depolarization organization Braver Angels, takes you to the real front lines of a crisis that threatens to grind America to a halt - broken conversations among confounded people. She shows you how to overcome the fear and certainty that surround us to finally do what only seems impossible: understand and even learn from people in your life whose whole worldview is different from or even opposed to yours.

Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, the classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes, he or she can be influenced to disclose sensitive information that's being withheld.

Utilize the most interesting, shocking, and counterintuitive findings in psychological science to simply make people want to be around you. The Science of Likability takes over 60 seminal, scientific, and psychological studies, and breaks them down into real, usable guidelines and tips to create the presence you have always wanted. Learn how to take advantage of people's memories for your sense of charm; the power of equity in relationships and friendships; a literal formula for "friendship chemistry"; and so much more!

We spend vast amounts of time acquiring confidence in narrow technical fields: quadratic equations or bioengineering; economics or pole vaulting. But we overlook the primordial need to acquire a more free-ranging variety of confidence - one that can serve us across a range of tasks: speaking to strangers at parties, asking someone to marry us, suggesting a fellow passenger turn down their music, changing the world. This is a guidebook to confidence, why we lack it and how we can acquire more of it in our lives.

Dr. M. Scott Peck has inspired millions by combining the deepest insights of psychiatry with those of religion. In this first of a three volume audio series based on his best-selling book People of the Lie, Dr. Peck once again integrates religious teaching with the science of psychology as he offers hope for healing one of society's most persistent failings -- human evil.

What did your boss mean in that email? Is your mechanic stretching the truth? Whether you’re engaged in a casual conversation or a high-stakes negotiation, it’s critical to understand the subtext of a situation. But with so much interaction happening on screens—via email, texts, or video chat—we are losing the ability to interpret expressions and cues. Furthermore, since many are now savvy about the meaning of body language, it’s become even harder to discern someone’s true thoughts or intentions.