Science Communication

This extraordinary book presents scenarios of one family's therapy experience and explains what underlies each encounter. You will discover the general patterns that are common to all families - stress, polarization and escalation, scapegoating, triangulation, blaming, and the diffusion of identity - and you will gain a vivid understanding of the intriguing field of family therapy.

What hidden skill links successful people in all walks of life? What helps them make smart decisions? The answer is surprisingly simple: They know how to ask the right questions at the right time. Questions help us break down barriers, discover secrets, solve puzzles, and imagine new ways of doing things. But few of us know how to question in a methodical way. Emmy-award-winning journalist and media expert Frank Sesno aims to change that with Ask More.

In the years since the wave of living death swept the globe, St George and his fellow heroes haven't just kept Los Angeles' last humans alive - they’ve created a real community, a bustling town that's spreading beyond its original walls and swelling with new refugees. But now one of the heroes, perhaps the most powerful among them, seems to be losing his mind. The implacable enemy known as Legion has found terrifying new ways of using zombies as pawns in his attacks.

The 7 Triggers to Yes will help you become more influential and persuasive with the simplest and most effective formula for using neuroscience-based emotional triggers. For business owners, executives, managers, and sales people - as well as fundraisers, politicians, and entrepreneurs - success depends on the ability to engage and change people's hearts and minds. You will learn not only how recent science has revealed the biological mechanisms behind human decision-making, but how to use that knowledge to your advantage.

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Livre audio incontournable pour développer une pensée critique plus affûtée ! Découvrez « Propaganda » du père fondateur des relations publiques Edward Bernays, classé parmi les personnes les plus influentes du XXe siècle. Sommes-nous vraiment libres de nos choix ? Qui détient le pouvoir de définir ce qui est à la mode ? Quelle est la frontière entre l'information honnête et la manipulation subtile ? En fin de compte, sommes-nous des acteurs actifs ou des marionnettes dans la construction de nos goûts ?

We’ve all been around those people who can leave us feeling drained after an encounter with them. Some people can leave us feeling agitated or annoyed or even just feeling really bad about ourselves. The most important thing you need to understand when dealing with someone like this is that their behavior toward you has nothing to do with you, and more often reflects their inner mental and emotional state. Identifying their harmful behavior is the first step to minimizing their impact. You might not be able to change what they do, but you can change what you do with it.

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.

Info We Trust celebrates data storytelling, as explained by one of the field's most talented creators. Both engineer and artist, R. J. Andrews draws on disciplines from across the human experience to show how to create new ways of seeing the world. And most importantly, to build powerful data-driven information that is worthy of trust.

Este audiolibro es la recopilación de las mejores técnicas y consejos que Teresa Baró ha ofrecido durante más de veinte años a miles de mujeres profesionales y directivas de todos los ámbitos. Aquí tienes herramientas prácticas para detectar tus barreras psicológicas y creencias limitantes y conocer tu propio estilo de comunicación. Te darás cuenta de que, en gran medida, tu futuro profesional está en tus manos: tú decides dónde quieres llegar y sabrás cómo conseguirlo. Las palabras y frases que utilizamos, el uso de la voz y del lenguaje corporal condiciona la imagen.

Grid insiders know how fragile the grid is becoming. Unfortunately, they have no incentive to solve the problem because near-misses increase their profits. Meredith Angwin describes how closed meetings, arcane auction rules, and five-minute planning horizons will topple the reliability of our electric grid. Shorting the Grid shines light on the vulnerabilities of our grid, and includes suggestions for making the grid more dependable.

Expanding upon his viral TEDx Talk, psychology professor and social scientist John V. Petrocelli's The Life-Changing Science of Detecting Bullshit reveals the critical thinking habits you can develop to recognize and combat pervasive false information and delusional thinking that has become a common feature of everyday life.

From the best-selling author of Law of Attraction comes an easy-to-follow audiobook on creating ideal personal and professional relationships using the techniques of Neuro-Linguistic Programming. Are there certain people in your life who you have difficulty communicating with - at home, at work, or in your community? Now, in Law of Connection, Michael J. Losier gives you the tools you need to foster greater understanding in every aspect of your life. With tips, tools, exercises, and scripts to guide you.

Through compelling narrative, historian Eric Berkowitz reveals how drastically censorship has shaped our modern society. More than just a history of censorship, Dangerous Ideas illuminates the power of restricting speech; how it has defined states, ideas, and culture; and (despite how each of us would like to believe otherwise) how it is something we all participate in.

In our fast-paced, tech-obsessed lives, rarely do we pay genuine, close attention to one another. With all that's going on in the world, and the never-ending demands of our daily lives, most of us are too stressed and preoccupied with our own thoughts and worries to be able to really listen to each other for long. Often, we seem to somehow "miss" each other, misunderstand each other, or talk past each other.

It’s a truth universally acknowledged that terrible apologies are the worst. We’ve all been on the receiving end, and oh, how they make us seethe. Horrible public apologies—excuse-laden, victim blame-y, weaselly statements—often go viral instantaneously, whether they’re from a celebrity, a politician, or a blogger. We all recognize bad apologies when we hear them. So why is it so hard to apologize well? How can we do better? How could they do better?

In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves into the new science of saying no. She introduces the ground-breaking concept of "empowered refusal"—a proven framework for saying no that puts you in charge of your life—and reveals some surprising secrets about the power of the word no.

Baie de Monterey, Californie, septembre 2015. Tom Mustill, réalisateur de documentaires, embarque sur un kayak pour observer les baleines. L'excursion touche à sa fin lorsque soudain, une baleine à bosse jaillit hors de l'eau et heurte violemment le kayak. Pourtant, contre toute attente, elle leur laisse la vie sauve. Bouleversé, Tom Mustill cherche à comprendre : comment a-t-il survécu ? La baleine l'a-t-elle délibérément évité ? Serait-il possible de communiquer avec elle ? Répondre à ces questions devient dès lors son obsession.

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.