Selling Real Estate

SOLD provides a much-needed look at how successful real estate agents build their business, close deals, and generate commissions. Best-selling author and expert real estate agent David Greene shares everything he wishes someone had shared with him - including the exact processes he used to become rookie of the year and top agent in his office.

You got into real estate because you wanted flexibility, freedom, and a big upside. Instead, you’re working 24/7, freedom is the last thing you feel, and every dollar is a struggle. The kicker: you rarely (if ever) charge your full fee. Most days, you feel like a pushy salesperson who has to give discounts to get business. Not anymore. Stop giving away your value. Join the growing ranks of full-fee agents who are charging their worth and reclaiming their lives. The Full Fee Agent is a proven blueprint for getting more business and, more importantly, doing business in a better way.

Nobody gets their real estate license to be mediocre—so what do you do if your business has stagnated? If 80 percent of sales go through the top 20 percent of real estate agents, making it into that top tier is what matters most in the competitive landscape of real estate sales. Once you beat your competition, you can run a thriving, fun, and lucrative business with more leads and clients than you know what to do with.

Science has identified certain responses and behaviors that are hard-wired into our brains and that can actually help you close the sale every single time. If you want to learn the real techniques to sell (the ones based on psychology that actually work) this book is for you. In this guide you won’t find magic wands. Instead, you’ll discover the principles of persuasion and consumer psychology, you’ll learn working selling strategies and negotiating techniques designed to help you sell more and delight your customers after the sale.

Looking to succeed as a new real estate agent? Look no further! This comprehensive guide covers everything you need to know to thrive in your first few years as a real estate agent. From mastering the mindsets of highly successful agents to creating a daily routine that sets you up for success, this book is packed with practical tips and strategies for building a successful career in real estate.

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The Real Estate Marketing Playbook was inspired by observations and experiences over many years in the real estate business. Concise sections get right to the point and offer actionable advice. You'll receive a brief overview of each tactic, learn about best practices, and in most sections, you'll hear from experts as they chime in on their struggles and successes.

Land the deals you want and develop your instincts with million-dollar negotiation techniques. After selling over $3 billion in real estate, including the most expensive one-bedroom house in history, Josh Altman, costar of the hit show Million-Dollar Listing Los Angeles, wants to teach you the real estate sales and negotiation tactics that have made him one of America's top agents. Buying or selling a house, whether for a client or yourself, is one of the most important and stressful deals anyone can make, demanding emotional intelligence and a solid set of negotiating skills.

Many investors have been devastated by and are fleeing from real estate in the worst market in living history. Meanwhile, Kris Krohn and investors in his real estate investment companies are basking in record profits. Their secret? Strait Path real estate, which Kris created after analyzing and experiencing virtually every form of real estate investing. The proprietary system incorporates the strengths and eliminates the flaws of all other strategies.

This is a simple, succinct, motivational publication designed to allow your immediate success with regard to signing listings. It easily, and quickly, educates proven seller interaction protocol that leads to sign listings. If you have a seller to sign today, or in the near future, this publication will efficiently both boost your confidence in a simple process, and illuminate the most vital seller tactics used by top listing agents.

In this groundbreaking first volume of the Multifamily Millionaire series, experienced real estate investors Brandon Turner and Brian Murray share the exact, step-by-step blueprint you need to get started with small multifamily real estate. No matter how much cash or experience you currently have, this book will take you on a journey through buying your first multifamily investment property and give you a framework for turning that single investment into long-term financial freedom.

Multi-Family Millions offers expert advice for investors who want to make the transition from single-family homes to more profitable multi-family units. Successful real estate investor David Lindahl shows you how to find troubled properties that are ripe for quick profits, how to fix or flip those properties, and how to resell at maximum value. With a proven step-by-step system for managing each stage of the process, this book shows you how to get started in moneymaking multi-family units - even while you work your day job.

Retire Early with Real Estate provides practical, proven methods to quickly and safely build wealth, using the time-tested vehicle of real estate rentals. Packed with specific strategies, tips, and techniques you may have never learned before, this book will help you forge a new path toward your retirement.

Whether you're looking for your first rental property or just looking for a better way to manage the ones you have, this audiobook shows you Mike Butler's strategies, mind-set, tools, and technologies to make your rental business a boatload easier while giving you a lot more time to do what you want!

Race for Profit uncovers how exploitative real estate practices continued well after housing discrimination was banned. The same racist structures and individuals remained intact after redlining's end, and close relationships between regulators and the industry created incentives to ignore improprieties. Meanwhile, new policies meant to encourage low-income homeownership created new methods to exploit Black homeowners.

Unlimited earning potential, personal freedom, and self-made success: these are a few of the reasons you may have become a real estate agent. But the rules of the game have changed, thanks to social media. In the digital age, if you want to stand out as an agent, hit your goals, and build your team, you need a new mindset and a fresh outlook. You need an updated roadmap with strategies to improve relationships and elevate performance in a world of shortening attention spans.

Financial success and freedom are only a 20-hour work week away! Plenty of real estate agents dream about becoming millionaires, or even billionaires, but have you ever dreamed of becoming a half millionaire? Most probably haven’t, choosing instead to set their sights on larger fiscal fantasies while the entirely achievable half million-dollar salary working only part-time is within reach.

Real estate investing can be a complicated puzzle—you need time, money, experience, and connections to start and scale your business effectively. Rather than hustling to provide every component on your own, finding a real estate partner can help fast-track you to the portfolio of your dreams. No matter what resources you need for your investments, the right real estate partnership can fill the gaps and bring your investing to the next level.

Finally, a step-by-step how-to guide for wholesaling real estate! If you’ve ever wanted to get started in real estate investing, then wholesaling is the fastest path to becoming a real estate investor.

Your first investment property will no doubt be the hardest. Even choosing an investing strategy and coming up with a plan can seem impossible. Then you add in finding the right market, conducting property analysis, and the many facets of funding—and you’ve got yourself a classic case of analysis paralysis!