Small Business Development

What is a personal brand? Can I build a personal brand? How does it help me? Why do movie actors, singers, TV anchors, and athletes earn millions of dollars? Could I be globally famous like them? Can I get better returns from my marketing? If any of these questions are swirling in your mind, this book has your answers. In one book, you get a completely new perspective to improve your life by building a valuable personal brand and gaining confidence, just as it has for countless others globally. Follow the easy step-by-step process and be amazed at the rapid results.

Disrupters shows what different women in business have done to reach success as they define it. From board members to CEOs to freelancers, the business world is stacked against women because they follow the unspoken rules of business culture made long before women entered the workforce. Tech executive, board member, and angel investor Dr. Patti Fletcher recognizes those rules and then showcases the women who have found success by breaking them.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

Wish you knew how to walk up to anyone and break the ice effortlessly? Do you hope to avoid awkward silences and make an instant impression? You'll get more than that in this book: not only what, when, and how to say it, but the exact roots of why from human psychology and interaction.

Two facts to consider. There are over 500,000 brands in 2,000 categories worldwide. And nearly fifty million Americans left their jobs in 2021 alone. Realizing all this underscores how challenging, critical, and rare a brand is to be valued and loved by not only its customers but its employees as well. According to Barry LaBov, it comes down to just one word: Differentiation. LaBov, author of dozens of books including The Power of Differentiation, is founder of LABOV Marketing, Communications and Training.

What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?

Terry Giles has lived a classic-American success story. By 30, he had built one of the largest criminal defense firms in Southern California and had generated tens of millions in revenue working with high-profile clients. By 34, he had left the legal profession and had achieved even greater success as an entrepreneur, seemingly overnight. But as Giles observes in The Fifteen Percent, no one goes through life without facing serious obstacles.

If you’re looking for the principles, mindset, and habits that drive successful millionaires, and how you could model them and become successful without spending years of your life discovering them by yourself, then keep listening...Each lesson in this audiobook reinforces and expands on the previous lessons. We call this "slow growth" and we like to think of it as a way of getting results that stick around for the long-term, rather than a quick gimmick or trick that works today and is gone tomorrow.

What if you could, with a little effort, live an extraordinary life? A life in which you feel deep passion for everything you do and always have time for what matters most? A life in which you have the power, the daring, and the will to make your boldest dreams come true, all while you happily leave feelings of inadequacy or guilt behind? Yes, it is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Create your next breakthrough. Mad Genius is a unique audiobook for entrepreneurs - and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid - if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry.

The Ginsu Knife, the Great Wok of China, the Food Saver, Tony Little's Ab Isolator--all have sold millions and have become household names thanks to Kevin Harrington's insightful vision to bring the traveling salesman's pitch to television. Since the late 1980s when Harrington's first infomercial aired, the extended commercial, or infomercial, has become a social institution and an intriguing way for anyone with drive, determination, and a good product to become wealthy beyond his or her dreams.

Poornima Vijayashanker has founded three startups and personally guided 100+ people who have launched products that make six and seven figures per year. Everyone started with varying levels of technical and business know-how - or none at all - but everyone was passionate about an idea. Now, Poornima travels around the country teaching people how to bring their ideas to life. With the right road map in front of you, you can launch a winning software product, too.

In Go Big Now, Pimsleur distills two decades of studying complex mindset practices into eight essential “mindset keys” that can be used by anyone to get the Go Big Mindset and achieve ambitious professional and life goals. Pimsleur shares personal stories of how she used these keys to raise venture capital and build multimillion-dollar companies, and illustrates each key with an example from a leader, CEO, or celebrity whose mindset catapulted them to success.

Opt Out is a lifestyle book....or is it a book about entrepreneurship in disguise? There's a reason the forward is by Michael E. Gerber, the world's most famous small business guru. Opt Out isn't a story about a guy who made a bunch of money and sailed off into the sunset. It's a playbook for people who want to own their life, control their time, and be the master of their destiny. It is a book about business, and real estate, but not based on high claims that neglect hindsight bias.

Grants are funds provided by organizations, governments, or individuals to support specific projects or initiatives. They're typically non-repayable, aiming to help recipients achieve goals in areas like research, education, community development, or the arts. Grant seekers often need to submit proposals outlining their project's purpose, budget, and expected outcomes. Grants can be competitive, requiring careful planning and alignment with the funder's objectives.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

For Nafisa Bakkar (CEO and Forbes Under 30), the secret to building a business from scratch is all about asking—and answering—the right questions. When she started out, Nafisa had an idea, some passion and £50 to spend on her venture. But over the next 12 months, she hustled to find the answer to every problem she faced. Six years later—with no network, no capital and no previous industry knowledge—her business Amaliah is the leading media platform in the UK for Muslim women and works with household names like Lush, Pinterest, Dove and Universal.

Unlock the power of AI for your small business with 'Artificial Intelligence Unleashed.' In this comprehensive guide, seasoned IT professional and leadership consultant Kimberly Burk Cordova demystifies AI for entrepreneurs without a tech background.