Small Business Development

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Do you struggle with public speaking or communication in your workplace or personal relations? Have you tried other solutions but find yourself slipping back into old, anxiety-ridden habits? Are you tired of feeling like a wallflower, overlooked or misunderstood when you do speak up? Many individuals struggle with social anxiety, leading to missed opportunities both personally and professionally. But what if you could transform your communication skills, master small talk, and command the room while remaining authentic to who you are?

Cada día, o aprovechamos la oportunidad de ser geniales o perdemos el chance de serlo. Podemos pasar toda nuestra vida preparándonos para ser ganadores, trabajando duro para alcanzar el éxito en nuestra vida personal, laboral y en nuestras relaciones pero, a menudo la ansiedad, el miedo y el auto sabotaje se interponen en nuestro camino. ¡Tenemos buenas noticias! Hay formas poderosas de combatir esto y todo lo que se interponga en el camino hacia tus objetivos.

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

In order to navigate the complicated - at times maddening - struggles of contemporary femininity, we need an unabashed manifesto for the modern woman that inspires us to move past outrage and take positive steps on the personal, professional, and societal levels. This manifesto galvanizes us to action in 13 major areas of our lives with as much firepower as possible. These are the credos we live by, the advice we give to friends, the tenets we instill in our companies and peers on a daily basis.

Even if your business is well-funded and has no urgent financing needs, it’s still important that you build up good business credit. You never know when you might need it, and it’s always handy to have access to extra funds so you can readily seize opportunities and get ahead of the competition. Even companies as big and profitable as Walmart are taking advantage of business credit – so should you!

What do successful people have that you don’t have? They have a system. Habits of Successful People is your guide to ditching your bad habits and embracing new ones - ones that will help you achieve success. Inside, you’ll find proven tips to help you: Build better habits, move past self-imposed obstacles, set yourself up for success, get all aspects of your life on track, and so much more!

Running an accounting firm is hard. Because nobody teaches you how to run an accountancy business when you do accountancy training. Nobody teaches you how to price your services, how to win new business, how to lead and manage a team or how to implement systems. The result is working too hard for too little money and never having enough time.

Driving the most successful startups today is Business Development (BD), which includes strategic partnerships, content licensing, product distribution, data partnership, monetization, and acquisitions. Pitching and Closing reveals how to master the specific skills that people in BD at today's startups need to succeed, including forging relationships, pitching a company's product, building network, sourcing deals, dealing with rejection, and closing large deals.

People power your business - and success can hinge on your hiring, inspiring, and keeping the right ones. As a manager, are you cultivating this vital resource? Is there more you could be doing? Are you just winging it? Every HR executive has a laundry list of things they wish managers knew: best practices that would enable the entire organization to operate more effectively, transforming those managers into exceptional - and highly promotable - leaders.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this audiobook, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.

This book is for any woman who has ever been overwhelmed with indecision, paralyzed with fear, or just plain stuck. With no-nonsense biblical truth, Fear Is Not the Boss of You is a loving kick in the backside that will catapult you into action. Successful entrepreneur, business coach, and girl next door Jennifer Allwood is your guide to show you why you can't stay stuck, teaching you how to get out of your own way and get on the road to fulfilling the life of your dreams - even if you're afraid.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Do you have a million-dollar idea, but don't know how to bring it to life? Are you tired of hearing about successful inventors and wondering how they made it to the top? Look no further. How to Bring Your Million-Dollar Vision to Life: A Step-by-Step Guide to Achieving Million-Dollar Success With Your Ideas & Inventions is here to help!

You check email the moment you lift your head off the pillow in the morning. You bring work with you on vacation, sneak glances at your smart phone during family dinners, and take business calls and texts at your kid's sports games. It's as if you've been forced to make a choice between your company or your life, sacrificing time for yourself and family for the sake of career success. But it doesn't have to be that way.

The 3rd Paradigm provides a framework for businesses and individuals alike to innovate breakthrough solutions through a process of Co-Creation. Backed by original research involving more than 4,000 business professionals, the authors present the three paradigms of business, the five types of Co-Creation, and a four part step-by-step model that allows you to make the radical shift toward the 3rd Paradigm of Co-Creation—where all stakeholders play a meaningful part in greater success.

En un impresionante alarde de síntesis, Francisco Alcaide ha reunido en este tercer volumen cuatrocientas reflexiones cuidadosamente seleccionadas de reconocidas personalidades de ámbitos y disciplinas diferentes a los de los dos anteriores, analizadas por el mismo autor con profundidad y rigor para darles sentido y coherencia. Reflexiones que nos inspirarán y nos empujarán a luchar por nuestros objetivos y retos. Porque, al fin y al cabo, el éxito no es otra cosa que aprendizaje.

The Art of Communication is for anyone who senses that they could be communicating on a deeper level. There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition, and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom.

There is no specific group of people that this audiobook is made for. Even if you are a self-confident person that is used to talking to people every day, you can find new information that you did not know about how to use your tongue more effectively in small talks or presentations. But first of all, this audiobook is excellent if you lack self-confidence and you are not sure how to start conversations without being creepy or awkward.

Do you have a problem that you can’t see your way around, no matter how hard you try? You may be looking for the answer outside when the obstacles lie within. We’re all biased. You may have read the above and already your mind is raising its defenses. No...not me. I haven’t got a biased bone in my body. The fact is: You do. So does everyone around you. Cognitive Biases in a Nutshell will help you to identify and correct the cognitive biases you fall prey to in your everyday life.