Small Business Development

If you are getting exhausted by the endless emphasis on revenue or employee growth as the assumed primary goal of every agency owner, then this book is for you. It is a clarion call for agency owners to stop chasing unicorn-like growth, and instead focus on serving their clients, employees, friends, family, neighbors, and thus make an indelible imprint on the world.

Harness the "power of can't" to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her quirky passion into a global force.

In Becoming Self-Made, Elaina Ray walks you through her journey of finding her soul's purpose and building a multimillion-dollar business in under two years and across multiple continents. In this travel memoir/powerful business guide, you will discover, as Ray did, what it takes to be a successful entrepreneur, create and scale your business, and use your innate gifts to chase your wildest dreams so that you, too, can do what you love without sacrificing your most valuable resource: your time.

Leadership Hacks is the business leader's guide to getting things done. Over the years, the leader's role has expanded to encompass more duties, more responsibility, and more accountability - yet we're still stuck with the same 24 hours in every day. The evolving business environment leaves many of us struggling to achieve against constantly shifting priorities, competitors, and deadlines, and we are forever expected to do more with less. Is it even possible to make a real impact? Yes! This book shows you how to sort through the madness and get back to getting results.

Don't let financial ambiguity or chaotic record-keeping pull your business down. With CDL-Minded Business Investing Mastery, you can make informed financial decisions, reduce stress, and ensure your trucking business becomes a sustainable source of wealth.

Business strategist, entrepreneur, #1 podcaster and global speaker Lisa Johnson is here to guide you through the world of passive income. No complicated plans or tech troubles; just a simple step-by-step approach using Lisa's simple system to earning money either as a side hustle or as your main business, without ever trading time for money.

While Erik Z. Severinghaus has been to the top of the physical world (literally climbing Everest) and the business world (exiting companies for hundreds of millions of dollars), what has defined his journey is not the successes...but rather, the hard times of loneliness and self-doubt that nearly cost him his accomplishments and his life. This guidebook passes along the lessons needed in those dark times, with the hope that it will help every entrepreneur who is going through this struggle understand their journey and build the mental resiliency to succeed.

In Applied Empathy, Michael Ventura, CEO and founder of Sub Rosa, a design firm that finds creative solutions for iconic brands and institutions such as GE, Nike, Citibank, Nikon, and Warby Parker and also West Point and the White House, offers entrepreneurs and executives a radical new business book and way forward. Applied Empathy presents real strategies, based on Sub Rosa’s design work as well as the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value).

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

In his latest work, The Price Whisperer, Per Sjöfors explores the complex network of variables that regulate customer perception of price and value, that is, why people buy one product and not another. By isolating key factors that determine a target market’s willingness to pay, businesses can effectively hack their existing model, thereby increasing asking price and sales volume. It’s not black magic, it’s human psychology.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking of our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so you can turn to these memorable pieces when you need them the most.

The car screeched to a stop next to the guard rail, rocks and dirt tumbling into the canyon below. Kurt was trying to escape his life and his business...and he almost succeeded. Then, a chance encounter led him to a unique auto repair shop and its wise owner who challenged Kurt’s view of reality. Fixing the car was easy. But could Kurt fix himself? Misfire is a remarkable journey that begins when a broken car and a broken contractor pull into the most unconventional auto repair shop imaginable.

There are many struggles in the SaaS world, but the biggest one is arguably the most important one: pricing. Leaving money on the table by charging too little or driving clients away with confusing plans is one of the many reasons why many SaaS companies fail. Getting pricing right can be the difference between just getting by and high revenue growth. But don't get it twisted, this is not another book about pricing theory.

In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era.

Why did Albert Einstein discover the general theory of relativity, Jane Goodall advance our understanding of primatology, and Steve Jobs change the way we think of computers and phones, while many other people live lives of quiet imitation? What are the components that contribute to an original and brilliant life? In this highly innovative new book, Arjuna Ardagh shows us how brilliance can become more of a predictable outcome and less of an accident: when four very different kinds of activity and focus co-exist together.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

What do successful people have that you don’t have? They have a system. Habits of Successful People is your guide to ditching your bad habits and embracing new ones - ones that will help you achieve success. Inside, you’ll find proven tips to help you: Build better habits, move past self-imposed obstacles, set yourself up for success, get all aspects of your life on track, and so much more!

Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.