Small Business Development

In Applied Empathy, Michael Ventura, CEO and founder of Sub Rosa, a design firm that finds creative solutions for iconic brands and institutions such as GE, Nike, Citibank, Nikon, and Warby Parker and also West Point and the White House, offers entrepreneurs and executives a radical new business book and way forward. Applied Empathy presents real strategies, based on Sub Rosa’s design work as well as the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value).

Major life transitions such as leaving the protected environment of school or starting a new career can be daunting. It is scary to face a wall of choices, knowing that no one is going to tell us if we make the right decision. There is no clearly delineated path or recipe for success. Even figuring out how and where to start can be a challenge. As head of the Stanford Technology Ventures Program, Tina Seelig’s job is to guide her students as they make the difficult transition from the academic environment to the professional world.

Success is not born out of skill, school, where we’re from, who we know, or what we scored on the SAT. None of us were born ready. None of us started life knowing how to fly a plane or launch a company or knit a sweater for our dog. But we are born with something more important than skills. We’re born with optimism—the initial seed for success. Optimism fuels the belief that you can be the one to create the good the world needs. But you’ve got to hone it. And practice it. And determine to live from it.

As Alexis Ohanian learned when he helped to co-found the immensely popular reddit.com, the internet is the most powerful and democratic tool for disseminating information in human history. And when that power is harnessed to create new communities, technologies, businesses or charities, the results can be absolutely stunning. In this audiobook, Alexis will share his ideas, tips and even his own doodles about harnessing the power of the web for good, and along the way, he will share his philosophy with young entrepreneurs all over the globe.

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.

We've combed through the ideas, insights, and best practices from the past year of Harvard Business Review to help you get up to speed fast on the relevant concepts driving business today. Discover new ideas and sample the latest thinking of our vast array of management experts. Revisit these topics now to make sure your organization is incorporating the best, most up-to-date practices, or keep this book as a reference so you can turn to these memorable pieces when you need them the most.

The car screeched to a stop next to the guard rail, rocks and dirt tumbling into the canyon below. Kurt was trying to escape his life and his business...and he almost succeeded. Then, a chance encounter led him to a unique auto repair shop and its wise owner who challenged Kurt’s view of reality. Fixing the car was easy. But could Kurt fix himself? Misfire is a remarkable journey that begins when a broken car and a broken contractor pull into the most unconventional auto repair shop imaginable.

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

A design process presents a series of steps, but in real life, it rarely plays out this neatly. Navigating Ambiguity underscores how the creative process isn’t formulaic. This book shows you how to surrender control by being adaptable, curious, and unbiased as well as resourceful, tenacious, and courageous.

So you want to be a star at work? NLP is your ticket to excellence in every situation. With NLP you can aim higher, do more, and stand out from the crowd. How to Succeed with NLP tells you how. NLP (Neuro-Linguistic Programming)is the art and science of personal excellence.

We all know people who jump out of bed every morning, eager to start the day, so fulfilled by their personal and professional lives that they wouldn't change a thing. What's their secret? Passion. We all have it, but we don't all use it to its full potential. In The Passion Plan, Dr. Richard Chang presents seven simple steps to discovering the things we really care about, deciding where we want them to take us, and developing a plan to get us there.

Don't let financial ambiguity or chaotic record-keeping pull your business down. With CDL-Minded Business Investing Mastery, you can make informed financial decisions, reduce stress, and ensure your trucking business becomes a sustainable source of wealth.

Many of the greatest accomplishments can be reached only by two people working together. Tenzing and Hillary were the first to scale Mt. Everest. Malone and Stockton were the key to each other's success on the basketball court. Eisner was never as effective at Disney without Wells.But while some partnerships reach great heights, others fall short. Why do some people click while others clash? What do great pairs have in common?

In Only Humans Need Apply, Thomas Hayes Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn't either human or machine. It's both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we can see them as partners and collaborators in creative problem solving as we move into the next era.

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

In 2003, Diane Tavenner cofounded the first school in what would soon become one of America’s most innovative public-school networks. Summit Public Schools has since won national recognition for its exceptional outcomes: Ninety-nine percent of students are accepted to a four-year college, and they graduate from college at twice the national average.

Are you missing your most powerful Windows Of Opportunity (WOO)? Too many mission-driven entrepreneurs believe that hustle, not soul, will take them where they want to go in their business. But that couldn’t be further from the truth. In this groundbreaking book, spiritual business strategist Candice Hozza reveals why intuition and alignment are actually the most powerful factors in your business. Follow your WOO - your Windows Of Opportunity - to the next level of success, abundance, and joy.

What do successful people have that you don’t have? They have a system. Habits of Successful People is your guide to ditching your bad habits and embracing new ones - ones that will help you achieve success. Inside, you’ll find proven tips to help you: Build better habits, move past self-imposed obstacles, set yourself up for success, get all aspects of your life on track, and so much more!

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Why did Albert Einstein discover the general theory of relativity, Jane Goodall advance our understanding of primatology, and Steve Jobs change the way we think of computers and phones, while many other people live lives of quiet imitation? What are the components that contribute to an original and brilliant life? In this highly innovative new book, Arjuna Ardagh shows us how brilliance can become more of a predictable outcome and less of an accident: when four very different kinds of activity and focus co-exist together.