Small Business Management

Whether you are moving up, moving on, or just starting out, America's top career coach, Robin Ryan, offers proven, easy-to-learn techniques for mastering the job interview and landing the job of your dreams. This brief, compact book, newly updated in 2008, is packed with useful tips such as: how to establish a career identity or personal brand in the opening minutes of an interview using the 60 Second Sell¿, answers to more than 100 of the toughest interview questions.

Not all heroes wear capes. You might not think of yourself as a hero, but every time you create value for others, you're benefiting people and making life easier or better for them in some way. The question is, "Who do you want to be a hero to?" By identifying the key audience you want to create value for, you focus yourself on the most crucial people in your life, helping them to grow their capabilities - and growing your own as well.

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor. Com base em um estudo de 150 movimentos estratégicos (que abrangem mais de 100 anos e 30 setores), os autores afirmam que o êxito duradouro não decorre da disputa feroz entre concorrentes, mas da criação de “oceanos azuis” – novos e intocados espaços de mercado prontos para o crescimento.

Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100-plus insights, this no-nonsense audiobook will help you find your way through the hardest parts of any bold project or new venture.

Unsliced is the resource for elevating your pizzeria - from managing staff to mindset, marketing, and everything in between. Industry leader Mike Bausch explains how to make your restaurant unique and in demand based on his 20 years of experience. You’ll learn how to build systems that will help you boost your sales and keep your sanity. And you’ll discover time-tested protocols that will protect you and your restaurant. It’s hard not to get discouraged in this business. But with the right perspective, smart systems, and hard work, your restaurant can thrive.

As an associate of the Gambino family, Ferrante relied on his instincts to pull off some of the biggest heists in US history. By the age of 21, he had netted millions of dollars for his employers. His natural talent for management led Mafia bosses to rely on him. After being arrested and serving an eight-and-a-half-year prison sentence, Ferrante went straight. He realized that the Mob's most valuable business lessons would allow him to survive and thrive in the real world.

Before you venture into the business world, however, you need to know what you are doing. That is where this guidebook comes in. Nothing is going to kill your business quicker than making too many mistakes. Some of these mistakes could very well be the difference between success and failure. Mistakes are one of the biggest concerns for many new entrepreneurs, especially since they have no idea what they are doing when they are fresh in the industry. Dropshipping for Beginners, The Ultimate Guide: E-Commerce 101 is going to help set you on the right path to success.

Imagine if you could start your dream business, work from home, and make a real difference in people's lives. When you become a life coach, all of this is possible. The authors of Make Money as a Life Coach get it. They know what it’s like to navigate the world of online business and coaching. After considerable learning and several wrong turns, they’ve both gone on to create successful coaching businesses.

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta. En Vendes o vendes, Grant Cardone revela las técnicas y los acercamientos necesarios para manejar como experto el arte de vender, en cualquier lugar. Aprenderás cómo manejar el rechazo, revertir las situaciones negativas, acortar los ciclos de venta y garantizar tu grandeza. Cardone también te enseñará los puntos esenciales del éxito:

Naveen Jain is leading disruptions today that will reshape the world - and beyond. From redefining civilian space exploration to creating a path to free energy to disrupting healthcare and education, Jain is at the forefront of the exponential technology developments that will forever change how we live and work. In Moonshots Jain reveals the secrets of the "super entrepreneur" mindset - the catalyst for creating an exciting and abundant future. He then walks listeners through the application of these powerful concepts in three moonshot initiatives that he is leading.

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.

Negotiations are incredibly stressful and can bring out the worst in people. Wouldn’t it be better if there were a principled way to negotiate? Wouldn’t it be even better if there were a way to treat people fairly and get treated fairly in a negotiation? Split the Pie offers a new approach that does both—a field-tested method that reframes how negotiations play out. Barry Nalebuff, a professor at Yale School of Management, helps identify what’s really at stake in a negotiation: the “pie.” The negotiation pie is the additional value created through an agreement to work together.

L'auteur du best-seller "Lean Startup" revient avec le nouveau succès ! Eric Ries, entrepreneur et auteur à succès révèle comment les principes entrepreneuriaux peuvent être appliqués aux entreprises de tous types, qu'il s'agisse d'entreprises bien établies ou de startups en démarrage. Il met l'accent sur les questions pertinentes pour le monde d'affaire du 21ème siècle : Comment augmenter les revenus ? Comment piloter les innovations ? Comment transformer son business en entreprise moderne ?

Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the-trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings"; Boss Habits: including a tested method for visually mapping out goals with magical results; and Boss Money: how to stop freaking out about finances and sell yourself (without shame).

The Blue Square Method is a philosophy and process for the enlightened fee-for-service professional who is striving to grow on their own terms. Panoramic success requires continual refinement and optimization both personally and professionally. This actionable playbook is designed to put you on a predictable trajectory and ensure you never plateau.

For 80 years, Dale Carnegie & Associates, Inc., has been training people to get the most out of what they put into their careers. The Leader in You builds on the fundamentals of human relationships to help you develop your own innate leadership skills. Learn basic techniques and find the leader in you to succeed.

From Thomas Edison to Steve Jobs, the "nail it then scale it" method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate. These processes and principles have now been distilled into a handbook to guide entrepreneurs and innovative product managers to victory. Stop following conventional wisdom, and join the few entrepreneurs that can consistently take their innovative idea all the way to a successful company launch.

Business owners want growth but fear it will take over their lives. Surprisingly, the only way to truly grow your company is to reduce its reliance on you - to scale. Jeff Hoffman and David Finkel offer a blueprint to rapidly grow your business while also gaining more freedom. Based on their own experiences starting, scaling, and effectively exiting from multiple successful companies, they provide seven clear principles that will help you determine the best strategy for growth in your company.

Manchee explores the myriad of reasons why small businesses fail, provides practical advice on how to turn an ailing business around, and gives dozens of examples of entrepreneurs he has worked with in the past who have successfully reorganized their businesses.