Small Business Success

Where does the startup journey begin? Startups are the epitome of untapped potential–turning “unsolvable” needs into a whole new opportunity for growth. Companies aspire to learn from the startup rulebook. Yet, when it comes to our personal lives, we opt to avoid those “unsolvable” problems and stick with the familiar and safe options: Do as instructed, walk the line, don’t stick out. In short: Don’t live your life like a startup.

There are 28.8 million small businesses in the United States alone - and a vast majority of them have three things in common: They desperately need more customers. They know that they have to advertise online in order to get them. They don’t know how to do it - and even if they knew, they don’t have time to do it by themselves.

In The Perfect 10, Dave Liniger, cofounder of RE/MAX, the company that revolutionized real estate for agents and home buyers everywhere, shares fifty-plus years of business insights to help guide future generations of entrepreneurs as they pursue their professional dreams. Beyond being a real estate magnate, Liniger is a major philanthropist, a serial investor in new ventures, a franchising expert, an educator, a former NASCAR team owner and driver, and the proprietor of one of the world’s most successful Arabian horse breeding operations.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Powerhouse social media influencer and online marketing and business development expert offers inspiration and hands-on tools for readers to follow their dreams and understand why not fitting in is their biggest asset. Bringing your whole, true self to your work, including your body, soul, and spirit - and allowing your faith to be part of your day in your workplace - lets you express your fullest potential and be as successful as possible in the world.

Too many businesses start with a big idea and ultimately fail because nobody wants to pay for their product. What are they missing? The audience-driven approach of an embedded entrepreneur. Instead of building solutions looking for customers, embedded entrepreneurs find customers and build a solution with them. When you begin building your business with your future audience in mind, the guesswork ends. The audience-driven approach of an embedded entrepreneur is the path to a sustainable, customer-centric business.

What if wellness isn’t about achieving another set of impossible standards, but about finding what works­ - for you? Radically simple and ridiculously doable, The Feel Good Effect helps you redefine wellness, on your own terms. Drawing from cutting-edge science on mindfulness, habit, and behavior change, podcast host Robyn Conley Downs offers a collection of small mindset shifts that allow for more calm, clarity, and joy in everyday life, embracing the idea that “gentle is the new perfect” when it comes to sustainable wellness.

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the "mind hacks" Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening, research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work reveals how digital devices change individuals and communities for better and worse.

Lifestyle changes can be overwhelming: It’s hard to take on major goals without falling prey to self-doubt. But with kaizen, big goals become small, approachable steps. This Japanese method first made waves in the business world by launching Toyota to success; it also adds magic to Marie Kondo’s life-changing method of tidying up. As Kondo puts it: “You can take the first small step toward your dream today, and keep taking small steps to grow your passions.” Now, Sarah Harvey unlocks kaizen’s amazing potential to enhance our everyday lives.

After founding or co-founding over 15 start-ups and investing in another 50 early stage ventures as an angel investor, author Howard Love came to understand that a start-up unfolds in a predictable pattern. The more aware entrepreneurs are of this pattern, the better able they will be to capitalize on it.

Qu'est-ce que les plus grands patrons ont de plus, qui leur donne l'envergure et la dynamique nécessaire pour construire leurs empires ? Il suffit de le leur demander. Voici 100 citations sélectionnées avec soin parmi les paroles des plus grands entrepreneurs, leurs découvertes fondamentales et leurs enseignements en matière de business. De Richard Branson, patron de Virgin, à Henry Ford, en passant par Steve Jobs, Warren Buffett et Malcom Forbes, toutes les solutions sont là : sachez comment se construit une pensée visionnaire en apprenant à connaître la leur.

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.

Kotter and co-author Dan S. Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through compelling, real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Can a short 18-minute conversation I overheard from a millionaire make you a fortune? It did for me. And it can do the same for you. Go back to 1996 and eavesdrop on the tense 18-minute argument I unwittingly heard. An altercation between two friends. One living a dream. The other faking it. Listen in on the powerful conversation that changed the trajectory of my life and ultimately made me a millionaire - many times over.

50 Prosperity Classics examines the great works of entrepreneurship, personal finance, investing, economics, and philanthropy. Applying the 50 Classics formula, it highlights the key titles in the literature of prosperity, giving concise summaries of each book's main points, how they came into being, and what each offers the listener on their path toward a life of abundance. This is a comprehensive resource for creating wealth, managing financial assets, and finally giving something back.

Andrew Sobel offers a proven, 100-day plan for conquering 14 tough client development challenges and growing your client base. He's encapsulated 25 years of unique research, including personal interviews with over 3,000 top executives, into a practical road map for winning more new clients and growing your existing relationships. You'll learn specific strategies to move confidently and predictably from a first meeting to a signed contract, and discover the agenda-setting techniques that create a steady stream of sole-source business.

Longtime Dollar General CEO Cal Turner, Jr. shares his extraordinary life as heir to the company founded by his father Cal Turner, Sr. and his grandfather, a dirt farmer turned Depression-era entrepreneur. Cal's narrative is at its heart a father-son story, from his childhood in Scottsville, Kentucky, where business and family were one, to the triumph of reaching the Fortune 300 - at the cost of risking that very father/son relationship. Cal shares how the small-town values with which he was raised helped him guide Dollar General from family enterprise to national powerhouse.

It was only nine years ago that Jim Harmer worked at a dollar store, stocking shelves while struggling through law school. He had worked hard for his goals, but there was no assurance in sight that he would ever achieve them. During that year, he learned a key truth that changed the way he worked. He found the one unique quality inside him - one we all have - that gave him a reason to work. He didn’t know it then, but that secret ingredient was his "work energy". Jim has constructed the framework behind his success. Within this book, you will discover your own "work energy".

We can play small - even shrink to the size of a grain of sand - in search of equanimity, but it always eludes us. We can chase money, wanting to be rich and famous in the belief that our material possessions give us equanimity. Our hearts are left empty, still. We can waste valuable time fantasizing about an easier, less stressful life, wishing our dreams to magically manifest.