Small Development

Branding is more than a great logo. A brand is the essence of an organization - its DNA - impacting its continual success. It is absolutely essential to get it right. Brand managers, marketers, and executives have long turned to this trusted guide to troubleshoot their branding problems. Written by an acknowledged expert with 30 years of experience building world-class brands, Brand Aid covers topics ranging from research and positioning to brand equity management and architecture strategy.

This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

If you've always wanted to develop a magnetic personality by mastering the art of small talk but feel intimidated and uncomfortable in social situations, then keep reading...A study published in the Journal of Social Psychology and Personality Science has linked small talk with improved brain power and overall life satisfaction. Which means you can learn to break the ice, energize your brain cells and greatly improve your quality of life. You can do this all without having to pretend to be someone you’re not.

Even though you have no prior knowledge about AI, this guide will let you explore the world of AI and how you can leverage the technology to improve decision-making, enhance efficiency, and boost sales—all while reaching out to more customers.

Listeners will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you can create something complex, interesting, and powerful.

In this revolutionary guide, Stanford University professor and international best-selling author of inGenius adapts her popular course material to teach everyone how to make imaginative ideas into realities.

Appalachia has played a complex and often contradictory role in the unfolding of American history. Created by urban journalists in the years following the Civil War, the idea of Appalachia provided a counterpoint to emerging definitions of progress. Early 20th-century critics of modernity saw the region as a remnant of frontier life, a reflection of simpler times that should be preserved and protected.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

The S.U.M.O Guy returns with a fun, fast-paced guide to gaining confidence and getting the most out of dealing with other people. With his trademark wit and good humour, Paul McGee arms you with 21 simple, proven methods for quickly building your communication muscle. Packed with priceless insights, expert advice, and skill-building exercises, How To Succeed With People gets you quickly up and running with the skills you need to communicate effectively with bosses, team members, customers, family, friends, neighbours...even complete strangers.

Penny and Hattie are sisters in a small town, bound tight to the point of knots. They share a secret they cannot escape, even while it pulls them apart. One night, a match is lit, and Penny's terrible husband is killed - a marriage going up in flames and offering the potential of a new life. The sisters retreat into their family home, a house of secrets and memories, and try to live in the shadow of what they put in motion. But Penny's husband is not the only thing they are hiding - both from the outside world and from each other.

If you’ve always wanted to converse easily with strangers but the awkward silences have held you back, then this audiobook will help you. It includes four books on conversation skills, social skills, small talk, and body language, all of which are important for effective communication.

Communication is the key to anything—making friendships, striking business contracts, impressing people and even getting yourself a life partner. You cannot do any of these without talking with someone. If you want to be able to connect with people easily and make an impression, you need to learn how to communicate and talk well with anyone. In this audiobook, you will learn ways to improve your communication skills and learn tips on how to talk in different situations. You will learn what it takes to talk successfully in any situation.

Leaving the Rat Race with Python shows you how to nurture, grow, and harness your work-from-home coding business online - and live the good life!

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Tired of awkward silences and missed connections? Discover the science-backed secrets to mastering small talk, effortlessly spark conversations with anyone, and supercharge your people skills in the next 30 days… Do you find yourself tongue-tied in social situations, desperately searching for the right words? You're not alone. Millions of people struggle with the nuances of small talk, missing out on opportunities for friendship, career advancement, and even romance.

Nothing is as daunting as a goal. Many of us struggle with achieving them—be it in life, health, love and career. When you set unrealistic goals and keep failing, your intelligently designed brain tries to protect you from the pain and negative emotions that come with failure. In Small Wins Every Day, Luke Coutinho presents a simple premise with powerful results, teaching you to rewire your brain for success. The hack? Break down your goals into small wins that you can achieve every day. Stacked over time, these contribute to significant lifestyle changes, good health and happiness.

“İçindeki Devi Uyandır” hayatta şu ana kadar edinmiş olduğunuz bütün bakış açılarınızın niteliğini geliştirme yönünde adım adım ilerleyen devrimsel bir programdır: kişisel veya ticari, fiziksel ya da duygusal. Bu kitap, hayatlarında bir fark yaratmak isteyen insanlardan oluşan okuyucu kitlesine ulaşmayı hedeflemektedir.

Win at both! On a tandem bicycle, two riders with different strengths can ride together and cover a lot of ground efficiently—if they have the same destination in mind and communicate effectively. Sounds a lot like marriage, doesn’t it? If you are an entrepreneur who has experienced the frustration of trying to balance your work life with your marriage life, only to fall behind in both areas, you’re far from alone. You can achieve greater balance simply by taking action together, in tandem, as outlined in this book.

Transform from awkward to confident in any setting with the ultimate communication guide. Struggle to start conversations or connect with others? This guide is your key to becoming a confident communicator, enabling you to make lasting impressions and genuine connections. Mastering effective communication can elevate your career, enhance your social interactions, and lead to meaningful relationships. It's essential for initiating conversations, understanding others, and building rapport.