Small Development

Descubra como fazer um branding forte e ser a empresa coerente entre o que é, faz e fala! Ana Couto é precursora da disciplina do branding no Brasil e acredita que, se as marcas nacionais fizerem uma gestão rigorosa do intangível com foco em criação de valor, terão plenas condições de se manterem firmes e fortes no mercado, além de competir em pé de igualdade com gigantes globais. Por isso, no audiobook, A (r)evolução do branding, ela mostra que as empresas devem estar prontas para: Descobrir como criar um branding forte; Perceber o momento ideal para um rebranding.

Have you ever wondered why some people become wealthy without much effort while others work exceedingly hard and struggle all their lives to make their ends meet. Is it luck, intelligence, being at the right place at the right time, education, contacts, or simply making right choices?...The inner change has to precede the external outcome. Simply put: If you think like a millionaire you will become a millionaire. Want to make a billion? Simply acquire the mind-set of a billionaire.

In our ever-changing world, the need to interact has never been more important until now. As nations vie for economic and social importance in the comity of nations, friction occurs and with that comes the threat of war. And when every form of interaction dissolves, all forms of lies that negates either party abounds, anarchy reigns. The Cold War of the late 19th century and early 20th century is a testament to this fact. We need to talk, to interact more. It is from this interaction that many of the solutions to the world’s problems lies.

यह पुस्तक धीरूभाई की जीवनी नहीं है ना ही उनके अमीर बनने या बिजनिस का इतना बड़ा साम्राज्य खड़ा करने की कहानी है. यह पुस्तक है उन अंतर्दृष्टियों के बारे में जो धीरूभाई ने इस पुस्तक के लेखक ए.जी. कृष्णमूर्ती के साथ साझा की थीं. ए. जी. कृष्णमूर्ती और धीरूभाई का लम्बा साथ रहा. यह 15 धीरूभाईज़्म हमें उस अनोखे व्यक्ति के सोचने की प्रक्रिया और दर्शन के बारे में बताते हैं जो भारत का सबसे बड़ा आंतरप्रेन्योर साबित हुआ. आज के स्टार्ट आप के दौर में एक ज़रूरी पुस्तक.

What if you could, with a little effort, live an extraordinary life? A life in which you feel deep passion for everything you do and always have time for what matters most? A life in which you have the power, the daring, and the will to make your boldest dreams come true, all while you happily leave feelings of inadequacy or guilt behind? Yes, it is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you.

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.

Create your next breakthrough. Mad Genius is a unique audiobook for entrepreneurs - and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you. Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid - if they ever were. There's a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren't from the taxi industry.

In their best-selling business classic Lean Thinking, James Womack and Daniel Jones introduced the world to the principles of lean production, principles for eliminating waste during production. Now, in Lean Solutions, the authors establish the groundbreaking principles of lean consumption, showing companies how to eliminate inefficiency during consumption.

How did she turn a side hustle into a game-changing business, and at the same time, achieve happiness and fulfillment in her life? For Charlotte, it all came down to one thing - jeong. One of the most important Korean cultural concepts, jeong is a deep and meaningful connection that can be felt between people, places, and things. It goes deeper than love and friendship, and grows stronger with time. In South Korea, jeong encourages generosity, empathy, and the cultivation of lasting bonds.

Never lose your focus again with these simple (yet powerful) mindset hacks...Do you constantly feel as though there are things that easily push you into distraction and wasting time? Do you tend to run away from certain activities and have now become a master at procrastination when it comes to the things that you don't like doing? With the right tools and techniques at your disposal, you can train your mindset to become so strong and laser-focused that getting things done in a timely manner will become second nature to you.

How do you do justice to your business idea? It's a question that entrepreneurs are always asking, aware that 70% of new businesses fail. Starting a business is scary, especially for first-timers, but there is a safe, Launch in 5 way to do it. If you are launching a new business, this audiobook will improve your chance for success in the most economic, efficient and painless way possible, before you put large amounts of time and money on the line. It provides a comprehensive guide on how to rapidly turn an idea into a money-making machine.

Como inovar? Por onde começar? Como montar uma boa equipe? Que forma terá uma ideia quando for colocada em prática? São muitas as perguntas que martelam na cabeça de quem precisa tirar ideias do papel, mas já existe um caminho infalível para responder a todas elas rapidamente: o sprint. Método criado pelo designer Jake Knapp no período em que ele trabalhava no Google, era usado para tudo na empresa, do aperfeiçoamento do mecanismo de buscas ao Google Hangouts, com o foco em desenvolver e testar ideias em apenas cinco dias.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

This book takes an entertaining approach to teaching practical strategies for success in everyday decision-making. Its 101 lessons can change your life by teaching you to see competition from a completely new perspective. The book is full of stories, jokes, and quotes based on strategic principles that go back 2,500 years to Sun Tzu's The Art of War.

In today's fast-paced, unstable workplace achieving success requires speaking up, promoting oneself and one's ideas, and taking initiative. Extroverts, fearless in tooting their own horns, naturally thrive in this environment, but introverts often stumble. If you question your ability to perform and succeed in this extroverted work culture, The Introvert's Complete Career Guide is custom fit for you. In this supportive, all-inclusive handbook, Jane Finkle demonstrates how to use your introverted qualities to their best advantage.

The Little Way of Ruthie Leming follows Rod Dreher, a Philadelphia journalist, back to his hometown of St. Francisville, Louisiana (pop. 1,700) in the wake of his younger sister Ruthie's death. When she was diagnosed at age 40 with a virulent form of cancer in 2010, Dreher was moved by the way the community he had left behind rallied around his dying sister, a schoolteacher. He was also struck by the grace and courage with which his sister dealt with the disease that eventually took her life.

Written by the creator of MacGyver, The MacGyver Secret book details everything you need to experience breakthroughs in your creative problem solving. It teaches you the three simple steps to connect with your Inner MacGyver, guides you through the science by co-author Colleen Seifert, PhD of why it works so well, shares tips about how to apply it in both personal and work situations, and gives you real world examples of how people like you are using it every day. It's a radical new approach to creative problem solving!

Nada es más inspirador que una ambiciosa visión que se convierte en una realidad triunfante: el Empire State Building pasó de ser un boceto a cambiar el skyline de Nueva York en tan solo veintiún meses. Sin embargo, la mayoría de las veces las grandes visiones se convierten en auténticas pesadillas: según las estadísticas, un asombroso 92 por ciento de los megaproyectos superan el presupuesto o el cronograma, o ambas cosas. Incluso los esfuerzos más modestos, como emprender un pequeño negocio, suelen fracasar.

This audiobook will teach you how to listen and speak more effectively, avoid the most common conversational disasters, think faster on your feet, forget awkward silences, and use proven strategies that allow you to successfully communicate your point of view to anyone.