Small Development

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

Murphy's Law tells us that if something can go wrong, it will. Nonsense! says Al Casey, who maintains: If things can go right, they should. But you've got to make them go right, he adds, by hard work, focusing on key problems, and believing in the people around you. One of the most successful - and original - American businessmen of our time, Al Casey is a no-nonsense turnaround specialist who loves nothing more than the big challenges, whether in the private or the public sector.

Women around the world have responded to Cara Alwill Leyba’s Girl Code with a resounding YES. Companies like Kate Spade and Macy’s have brought her in to teach “the Code.” Inc. magazine named Girl Code one of the “Top 9 Inspiring Books Every Female Entrepreneur Should Read” alongside Lean In, #Girlboss, and Thrive.

In KIND, Graham Allcott explores how we can create work cultures that encourage kindness. He argues that, far from being a ‘fluffy’ or nebulous idea, kindness and empathy are 21st century superpowers, which can transform any organization into a dynamic environment where people want to work. The author aims to convince the doubters, as well as helping already ‘kindful’ people, to articulate the power of kindness and make a stronger case for its greater profile in their working environments.

Improving your “small talk” skills is something many people never even consider. That can be a big mistake, especially if you want to get the most out of your interactions with others in your day-to-day life. The truth is that the great majority of all discussion consists of minor chitchat and cordialities. Think of it as the necessary framework supporting all meaningful exchanges.

What if the smartest people in the world understand something that the rest of us don't? (They do.) What if they know that in order to achieve success, they will sometimes have to do things that others may initially perceive as stupid? The fact of the matter is that the smartest people in the world don't run from stupid, they lean into it (in a smart way). In The Power of Starting Something Stupid, Richie Norton redefines stupid as we know it, demonstrating that life-changing ideas are often tragically mislabeled stupid.

There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this audiobook will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. It is rooted in theory but with real-life experiences, and will leave you with the clarity and systems to take your business to the next level.

Networking is often considered a necessary evil for all working professionals. With social media platforms like LinkedIn, Twitter, Instagram, and Facebook at our disposal, reaching potential investors or employers is much easier. Yet, these connections often feel transactional and agenda-driven, leaving professionals feeling burnt out and stressed out.

Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.

You don’t need 100 rental properties for short-term rental success. Profitable Properties is about doing more with less. It’s about maximizing the ROI from each real estate investment. Written by a prior Airbnb employee, Superhost, guest of 2,000+ nights on Airbnb, and author of best-seller Optimize YOUR Bnb, Profitable Properties is an all-in-one guide for new and existing short-term rental owners and real estate investors. Other books talk about basics, but not Profitable Properties. Daniel Rusteen is intimately familiar with Airbnb and teaches you the details you need to optimize.

"She" is an entrepreneur who pursued her goals, designed her life, and loved every inch of it. She wasn’t worried about what “they” were doing or how they defined success. She didn’t listen to what they had to say, because she wasn’t doing it for “them”. She set her own standards and priorities. She pursued her goals and lived life to its fullest potential. She kept her head in the clouds and her feet on the ground. She stayed focused on the joie de vivre, celebrating the joy of life with each and every tiny victory.

The youngest of her parents’ combined 21 children, Sarah Frey grew up on a struggling farm in southern Illinois, often having to grow, catch, or hunt her own dinner alongside her brothers. She spent much of her early childhood dreaming of running away to the big city - or really anywhere with central heating. At 15, she moved out of her family home and started her own fresh produce delivery business with nothing more than an old pickup truck. Two years later, when the family farm faced inevitable foreclosure, Frey gave up on her dreams of escape and took over the farm.

The Art of Communication is for anyone who senses that they could be communicating on a deeper level. There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition, and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom.

Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement.

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

This brief, easy-to-understand and inspiring book has become a guide for thousands of people—giving them the tools they need to find their next move, trust themselves, and take action.

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

This audiobook includes research on "who" is most likely to be successful in entrepreneurship across the 26 different personality factors. No hype. No BS. No fluff. This is a comprehensive book full of examples to draw from. Start From Zero gives you the repeatable path to create a meaningful and profitable business without being dependent on any person, any platform, or anything. Learn about new research on the top personality traits pulled from 30 successful entrepreneurs.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).