Small Leadership

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience - the Walt Disney Company. Co-author Bruce Loeffler spent 10 years at Disney World overseeing service excellence. He has partnered with Brian T. Church to show you how to bring that same level of care and value to your own organization.

Transform your leadership style with 'Lead With Empathy,' an insightful audiobook by Pete Srodoski, brought to life through Dan Wilson's engaging narration. This concise guide offers a wealth of practical strategies, real-world examples, and personal anecdotes to help you embrace empathetic leadership. Learn to navigate crises with confidence, enhance team innovation, and balance your well-being for more effective management.

Founder of Slutty Vegan, Pinky Cole has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into building, she was back to square one, working hard for someone else's dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world's top investors. In I Hope You Fail, Pinky tells her own story to empower you in yours.

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

In late 2014, internationally acclaimed blogger and podcaster Chris Ducker coined the term “Youpreneur” to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. Since then, the Youpreneur has risen to the top across sectors. A Youpreneur transcends the old rules of business and builds a sustainable business from the foundation of their experience, interests, and personality - their personal brand. Youpreneurs draw an engaged, loyal audience even as they pursue varying, changing interests.

The modern practice intended to motivate individuals has ensured that humans no longer think for themselves. Using rewards, punishment, and feedback undermines not just our personal growth, but the very fabric of life and living systems. Award-winning author and business disruptor Carol Sanford proposes a smarter, faster, and deeper key to unlock a future of profound creativity and success. This guide allows you to challenge prevailing theories, promote a holistic understanding of education and change, and redefine the way we approach our work and the results we seek.

Richard Koch has made a career out of spotting "Star businesses" - and has made millions from them. Star businesses are ventures operating in a high-growth sector - and are the leaders of their niche in the market. Stars are rare. But with the help of this book and a little patience, you can find one - or create one yourself.This is a vital book for any budding entrepreneur or investor (of grand or modest means).

It is time to stop the busy work of constantly putting out fires. It’s time to Let Your Business Burn. Scott Beebe has helped liberate business owners around the world from the chaos of constantly putting out hundreds of petty fires and has equipped them to let their business burn. In Let Your Business Burn, Scott guides you through a story-filled, template-packed, step-by-step discovery of the foundational elements that every business needs to stop putting out fires and instead build a business that matters.

Every successful business is based on a vision. In this presentation, Marc Allen shares his secrets for envisioning and creating success. He helps you to understand how to build a truly visionary business - one which supports its employees, its community, and the environment. This engaging guide presents 25 practical, concrete principles for creating your visionary business. Visionary Business will teach you how to manage by goals rather than by crisis, use your business plan and mission statement as visionary tools, recognize the benefits within adversity, plan your work and work your plan, and much more.

Just because you don’t have cash doesn’t mean you don’t want and need things. According to authors and business gurus Karen Hoffman and Shera Dalin, it’s time to get a little creative. Most people have a skill they can use—it’s just a matter of figuring out what that is and how to use it to get something else. From piano lessons in exchange for haircuts to an engine tune-up in exchange for house painting, The Art of Barter offers step-by-step instructions.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

“Everyone wants everyone else to change.” That is the fundamental reason why most organizational transformations fail. Leaders want their people to exhibit behaviors that they don’t exhibit themselves. Team members feel powerless to make significant change just because of where they are situated on the organization chart. Improvement Starts with I provides you with a framework to change this through a simple plan that, when followed, will deliver outstanding engagement, improvement, and results, helping you avoid the potholes into which countless companies have fallen.

First published in 2012, Startup Communities became a blueprint for what it takes to build a supportive entrepreneurial community. Now regarded as a classic, the "Boulder Thesis" created and popularized by Feld within the book generated enormous media attention nearly a decade ago.

Author and entrepreneur Mick Spencer offers entrepreneurs an inspiring new road map to success - one that runs against nearly everything you've ever been taught about business. In this book, Spencer presents a solid case that analysis paralysis and endless "preparation" won't get you anywhere - you have to take that leap and do what you really want to do. He challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn "on the go" and focus on what you can do rather than what you can't.

Unsliced is the resource for elevating your pizzeria - from managing staff to mindset, marketing, and everything in between. Industry leader Mike Bausch explains how to make your restaurant unique and in demand based on his 20 years of experience. You’ll learn how to build systems that will help you boost your sales and keep your sanity. And you’ll discover time-tested protocols that will protect you and your restaurant. It’s hard not to get discouraged in this business. But with the right perspective, smart systems, and hard work, your restaurant can thrive.

Kym Gold's mantra - "never settle for a no, always look for a yes" - is what led her to co-create True Religion Brand Jeans, a major retail clothing company that she sold for close to a billion dollars in 2013. In Gold Standard, she finally gives her side of the story of how the once fledgling jeans company that nobody wanted,went on to become a giant, revolutionizing player in the fashion industry.

If today’s brands want to succeed, they have to be in the conversation, and influencers make that happen. The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective and sustainable influencer marketing plan.

From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth.

La verdad es que...la mayoría de los nuevos jefes luchan por mantener a su equipo receptivo y motivado. A menudo, los nuevos gerentes pueden tener problemas para adoptar su rol de liderazgo. Tal vez has trabajado para un acosador alguna vez, y no quieres ser el "chico malo". Te gustaría que tus empleados te miraran con admiración y no con "fastidio".