Social Behavior Psychology

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world.

Do you often find yourself struggling to control your frustration? Are you tired of blowing up at your friends, family, and co-workers? Or do you want to discover a new source of inner peace and tranquility? If so, then this audiobook is for you.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

An inspiring guide from Dolly Chugh, an award-winning social psychologist at the New York University Stern School of Business, on how to confront difficult issues including sexism, racism, inequality, and injustice so that you can make the world (and yourself) better. Many of us believe in equality, diversity, and inclusion. But how do we stand up for those values in our world? The Person You Mean to Be is the smart, "semi-bold" person’s guide to fighting for what you believe in. Dolly reveals the surprising causes of inequality, grounded in the "psychology of good people".

Learn to understand and interpret the true intentions of other people. Discover the secrets to manipulation, how to recognize it and counteract in advance. Plus, imagine if you could - ethically - use the same techniques to improve your own social skills and gain leadership! Dark psychology reveals persuasion, manipulation, and coercion methods through which the predatory behavioral impulses of certain subjects affect and influence other people’s choices. Emotional intelligence is vital in order to assess and improve relationships and to achieve our personal goals.

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

Using proven psychological communication strategies like priming and spreading activation, you can then put your subject into a more susceptible mindset that helps open them to your ideas, allowing you to ethically persuade and influence people by controlling their thoughts, feelings, emotions, and even their behavior.

In Get People to Do What You Want, you'll find the practical answers to these questions and in the process, discover how to win people over. You will gain an upper hand in your interaction with others that translates into higher starting salaries, greater productivity, and better relationships in which you are never the victim. You'll learn about: one-on-one interaction, group dynamics, the projection of leadership, instinctual trust and mistrust of others, and other elements of human behavior that must be understood to win people over for more than a few moments.

In his eye-opening new book, Perv, the award-winning columnist and psychologist Jesse Bering argues that we are all sexual deviants on one level or another. As Bering takes us into the lives of a woman who falls madly in love with the Eiffel Tower, a young man addicted to seductive sneezes, and a pair of deeply affectionate identical twins, among others, he challenges us to move beyond our judgments and attitudes toward "deviant" sex and consider the alternative: What would happen if we rise above our fears and revulsions and accepted our true natures?

Driving is a fact of life. We are all spending more and more time on the road, and traffic is an issue we face everyday. This audiobook will make you think about it in a whole new light.

At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular 'Let's Talk About Sects' podcast, has researched the cults you've heard of—and dozens you haven't. What strikes her most are not the differences between bizarre cult behaviour and 'normal' behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics.

Weaving together cutting-edge social science with riveting stories that take us from the front lines of the Volkswagen scandal to backstage at the Oscars, and from deep beneath the Gulf of Mexico to the top of Mount Everest, Chris Clearfield and András Tilcsik explain how the increasing complexity of our systems creates conditions ripe for failure and why our brains and teams can't keep up. They highlight the paradox of progress: Though modern systems have given us new capabilities, they've become vulnerable to surprising meltdowns - and even to corruption and misconduct.

In the current period of social and political unrest, conversations about identity are becoming more frequent and more difficult. On subjects like critical race theory, gender equity in the workplace, and LGBTQ-inclusive classrooms, many of us are understandably fearful of saying the wrong thing. Kenji Yoshino and David Glasgow, founders of the Meltzer Center for Diversity, Inclusion, and Belonging at NYU School of Law, are here to show potential allies that these conversations don’t have to be so overwhelming.

Do you want to be more influential and inspire others? The power of influence used wisely can drastically improve your quality of life and the lives of others. Persuasion can change a person’s behavior, attitude, and beliefs. With these skills, you become a driving force behind the beliefs and decisions of others. You not only influence their choices, you also win their trust. You become motivational force that makes them shift into better versions of themselves. It is a win/win situation.

“Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea.

Are videogames bad for us? It's the question on everyone's mind, given teenagers' captive attention to videogames and the media's tendency to scapegoat them. It's also - if you ask clinical psychologist Alexander Kriss - the wrong question. In his therapy office, Kriss looks at videogames as a window into the mind. Is his patient Liz really "addicted" to Candy Crush - or is she evading a deeper problem? And when Jack immerses himself in Mass Effect, is he eroding his social skills - or honing them via relationship - building gameplay?

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

If you want to discover how to detect when some people uses lies and manipulation, then pay attention. Two manuscripts in one audiobook: Part one of this audiobook helps you to understand what is meant by “psychological warfare” and how it affects you and the people you love. Part two of this audiobook will show you how Machiavellian people are adept at hiding the truth from you, and how they manipulate, persuade, and negotiate with other people.

In lively prose that is as engaging as it is illuminating, Dattner tells a host of true stories of those he has worked with - from the woman who was so scapegoated by her colleagues that she decided to quit, to the clueless boss who was too quick to blame his staff. He shares a wealth of insight from the study of human evolution and psychology to reveal the underlying reasons why people are so prone to blaming and credit-grabbing; it's not only human nature, it's found throughout the animal kingdom.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.