Social Business

La persuasión es una habilidad imprescindible en cualquier actividad profesional a todos los niveles en organizaciones y empresas. Pero, ¿cuáles son las mejores técnicas de persuasión?, ¿qué elementos de la comunicación permiten conquistar al público?, ¿cuáles son los momentos fundamentales en una argumentación? y ¿qué diferencia a un comunicador eficaz de un auténtico persuasor? Con el rigor científico y la capacidad de divulgación que le caracterizan, Robert Cialdini explica en este libro cómo capitalizar el tiempo previo a la transmisión de un mensaje importante.

In 2012, Hakeem al-Araibi was a promising young player on Bahrain's national football team when he was arrested for attacking a police station during the Arab Spring, despite television footage showing him playing soccer at the time of the alleged attack. After three months of torture and wrongful imprisonment, Hakeem was released. He fled the country and made his way to Australia, where he was granted refugee status. Hakeem made a life here and was playing for the suburban Pascoe Vale Football Club, in Melbourne. He thought he was safe.

Part manual, part manifesto, a humorous yet incisive guide to navigating subtle sexism at work - a Lean In for the Buzzfeed generation that provides real-life career advice and humorous reinforcement for a new generation of professional women. Hard hitting and entertaining, Feminist Fight Club blends personal stories with research, statistics, and no-bullsh*t expert advice.

Take your passion for event planning to the next level with in-the-trenches advice and tools you need to start, run, and grow a successful business. From writing a solid contract to finding reliable vendors, our experts help you identify your niche, teach you how to scout potential clients, evaluate the competition, market your business, and more.

Now in a second edition, this classic book shows how to make conversations generative and productive rather than critical and destructive so people, organizations, and communities flourish. This edition has been revised throughout with new examples; updates on the latest supporting research in neuroscience, positive science, and positive psychology; and a discussion guide. It also features a new chapter on what the authors call tuning in: cultivating awareness of how our physical and mental state affect our perceptions, emotions, and thoughts as we engage in conversation.

People - friends, family members, work colleagues, salespeople - lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there’s something we can do about it. Liespotting links three disciplines - facial recognition training, interrogation training, and a comprehensive survey of research in the field - into a specialized body of information developed specifically to help business leaders detect deception....

Traditional Eastern wisdom and real-life business experience come together in this brief and practical guide, which offers a step-by-step plan that will help readers adopt a more successful way of working and living. Karmic Management is a little book with a revolutionary message. It turns traditional business mentality on its head by stating simply that helping others become successful - suppliers, customers, even competitors - is the real key to success in life as well as in business.

What can you learn from the most successful companies in the world? The Spanx Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled entrepreneur Sara Blakely to dominate the shapewear industry and become a billionaire.

BE SEEN is a roadmap for building a personal brand that showcases your unique talents and strengths. Through relatable stories and actionable advice, Jen Gottlieb shares her own path to becoming a recognized expert in her field and takes you on a journey of self-discovery to help you find your voice and unleash your full potential.

Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.

In a televised social experiment before millions of viewers, police sergeant Derrick Levasseur demonstrated that techniques used by undercover detectives could help people achieve their goals in everyday social situations. The result: he walked away with more than half a million dollars. In The Undercover Edge, Derrick shares his personal mind-set surrounding human behavior and motivation. Even more than that, he provides easy yet groundbreaking tools acquired while overcoming personal adversity.

In Words Like Loaded Pistols, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Richard Nixon—and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Obama, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics—because rhetoric is useful, relevant, and absolutely nothing to be afraid of.

For more than half a century, in such books as The Art of Happiness and The Dalai Lama's Little Book of Inner Peace, the Dalai Lama has guided us along the path to compassion and taught us how to improve our inner lives. In A Force for Good, with the help of his longtime friend Daniel Goleman, the New York Times best-selling author of Emotional Intelligence, the Dalai Lama explains how to turn our compassionate energy outward. This revelatory and inspiring work provides a singular vision for transforming the world in practical and positive ways.

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

Are you tired of being manipulated by fake news and false arguments? Arm yourself with the ultimate weapon - critical thinking. Critical Thinking For Complex Issues is your guide to cutting through the noise and discovering the truth. Learn how to spot logical fallacies, overcome confirmation bias, and analyze arguments objectively. Case studies and examples throughout show you how to apply these powerful skills in real life. Master the art of Socratic questioning to get to the heart of any issue.

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers - and anyone else who talks and expects someone to listen - Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

Networking has garnered a reputation as a sort of necessary evil in the modern business world. Some do relish the opportunity to boldly work the room, but for many others, the experience is often awkward, or even terrifying. The common networking advice for introverts are variations on the theme of overcoming or “fixing” their quiet tendencies. But Karen Wickre, a self-described introvert who has worked in Silicon Valley for 30 years, tells you to embrace your true nature to create sustainable connections that can be called upon for you to get career assistance, advice, introductions, and lasting connections.

Daily observation of classroom teaching can significantly impact the quality of teaching and learning. Organized into 21 chapters designed to be read over a period of 21 school days, Now We're Talking! presents a results-driven approach that far surpasses traditional walkthrough models of feedback for teachers. School leaders will complete two cycles of teacher evaluations while reading the book and establish the necessary foundation for subsequent visits.

Stress Test is the story of Tim Geithner’s education in financial crises. As president of the Federal Reserve Bank of New York and then as President Barack Obama’s secretary of the Treasury, Timothy F. Geithner helped the United States navigate the worst financial crisis since the Great Depression, from boom to bust to rescue to recovery.