Social Class

Do you want more sales? Do you want more website traffic? Do you want to build your own personal influencer brand? But if you want to build a social media marketing plan that is both cost-effective and profitable, then you need to realize that online marketing is more than simply picking the right ad product or platform…social media marketing is all about having a multi-platform mindset.

The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition. And when it comes to building brand awareness, video marketing dominates as the premium way to get your message out to your potential customers. With Social Media Marketing Live, you will have everything you need to begin taking advantage of live-streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to win big online.

When author Jeff Hobbs arrived at Yale University, he became fast friends with the man who would be his college roommate for four years, Robert Peace. Robert's life was rough from the beginning in the crime-ridden streets of Newark in the 1980s, with his father in jail and his mother earning less than $15,000 a year. But Robert was a brilliant student, and it was supposed to get easier when he was accepted to Yale, where he studied molecular biochemistry and biophysics.

The dramatic story of an improbable gang of self-proclaimed “degenerates” who made WallStreetBets into a cultural movement that moved from the fringes of the internet to the center of Wall Street, upending the global financial markets and changing how an entire generation thinks about money, investing, and themselves.

Have you ever fantasized about being ridiculously wealthy? Probably. Striking it rich is among the most resilient of American fantasies, surviving war and peace, expansions and recessions, economic meltdowns and global pandemics. What is it actually like to be blessed with riches in an era of plagues, political rancor, and near-Dickensian economic differences? Does the experience differ depending on whether the money is earned or unearned, where it comes from, and whether you are male or female, white or Black? These are all questions that Jackpot sets out to explore.

On any given night, more than half a million Americans and Canadians find themselves sleeping on the streets, in shelters, cars, and other places not meant for human habitation. Yet as this crisis continues to grow, it remains one of the least talked about—especially in churches. Kevin Nye introduces listeners to the Christ he’s met in tents, shelters, and drop-in centers. He demystifies homelessness by journeying into complex issues like affordable housing, mental illness, addiction, and more, while reimagining our theological approach to these matters.

Wie grenzenlos der Reichtum einiger weniger wirklich ist und wie ihr Vermögen das Land verändert. Julia Friedrichs ist gelungen, was es so noch nicht gegeben hat: Sie bittet Superreiche zum Gespräch, und diese erlauben ihr umfassende Einblicke in ihre Welt und stellen sich ihren Fragen. Ist Vermögen eine Privatangelegenheit? Braucht es ein anderes Steuersystem? Kann es richtig sein, dass sich extreme Vermögen in den Händen ganz weniger ballen? Wann habe ich genug? Auf den Spuren des Geldes. Ihre Recherchereise führt die Autorin zu Luxusjachten, in Family-Offices und Steueroasen.

Written by one of its own graduates, Class 11: Inside the CIA's First Post-9/11 Spy Class is an insider's view of the first CIA training class after September 11, 2001 - a look at the most elite and secretive espionage training program in the country.

In both Europe and North America, populist movements have shattered existing party systems and thrown governments into turmoil. The embattled establishment claims that these populist insurgencies seek to overthrow liberal democracy. The truth is no less alarming but is more complex: Western democracies are being torn apart by a new class war. In this controversial and groundbreaking new analysis, Michael Lind, one of America’s leading thinkers, debunks the idea that the insurgencies are primarily the result of bigotry and reveals the real battle lines.

Billionaire Wilderness takes you inside the exclusive world of the ultra-wealthy, showing how today's richest people are using the natural environment to solve the existential dilemmas they face. Justin Farrell spent five years in Teton County, Wyoming, the richest county in the United States and a community where income inequality is the worst in the nation. He conducted hundreds of in-depth interviews, gaining unprecedented access to tech CEOs, Wall Street financiers, oil magnates, and other prominent figures in business and politics.

Freed Black women organizing for protection in the Reconstruction-era South. Jewish immigrant garment workers braving deadly conditions for a sliver of independence. Asian American fieldworkers rejecting government-sanctioned indentured servitude across the Pacific. Incarcerated workers advocating for basic human rights and fair wages. The queer Black labor leader who helped orchestrate America’s civil rights movement. These are only some of the heroes who propelled American labor’s relentless push for fairness and equal protection under the law.

London is a plutocrat's paradise, with more resident billionaires than New York, Hong Kong or Moscow. Far from trickling down, their wealth is burning up the environment and swallowing up the city. But what do we really know about London's super rich, and the lives they lead? To find out more about this secretive, security-heavy elite, sociologist Caroline Knowles walks the streets of London from the City to suburban Surrey, via Kensington, Notting Hill, Mayfair and elsewhere.

We may be living longer, but people are more socially isolated than ever before. As a result, we are hindered both mentally and physically, and many of us are looking for something concrete we can do to address problems like poverty, racism, and climate change. What if solutions could be found on your very doorstep or just two door knocks away? Cormac Russell and John McKnight offer a wealth of illustrative examples from around the world that will inspire you to explore your own community and discover its hidden treasures.

Do you feel like your life is an endless to-do list? Do you find yourself mindlessly scrolling through Instagram because you’re too exhausted to pick up a book? Are you mired in debt, or feel like you work all the time, or feel pressure to take whatever gives you joy and turn it into a monetizable hustle? Welcome to burnout culture. While burnout may seem like the default setting for the modern era, in Can’t Even, BuzzFeed culture writer and former academic Anne Helen Petersen argues that burnout is a definitional condition for the millennial generation.

Respected conservative journalist and commentator Timothy P. Carney continues the conversation begun with Hillbilly Elegy and the classic Bowling Alone in this hard-hitting analysis that identifies the true factor behind the decline of the American dream: It is not purely the result of economics as the left claims, but the collapse of the institutions that made us successful, including marriage, church, and civic life.

What do people in the United States and Europe think about the rich? There are several thousand books and articles on stereotypes and prejudices directed at women, people of various races or nationalities, and even the poor. In contrast, there has only been sporadic research into stereotypes about the rich, and no published comprehensive, scientific study on the topic—until now.

Villains of All Nations explores the "Golden Age" of Atlantic piracy (1716-1726) and the infamous generation whose images underlie our modern, romanticized view of pirates.

Veteran community organizer Paul Born's work has contributed to lowering cancer rates in Maine, improving mental health for young people in Florida, and reducing poverty rates in Canada by 20 percent. In this much-needed new book, he shares stories of how he was able to catalyze local communities and guide them to make significant progress on seemingly intractable community problems.

After Jim O’Connell graduated from Harvard Medical School and was nearing the end of his residency at Massachusetts General, the hospital’s chief of medicine made a proposal: Would he defer a prestigious fellowship and spend a year helping to create an organization to bring health care to homeless citizens? That year turned into O’Connell’s life’s calling. Tracy Kidder spent five years following Dr. O’Connell and his colleagues as they work with thousands of homeless patients, some of whom we meet in this illuminating book.

Since the dawn of the digital age, decision-making in finance, politics, health, and human services has undergone revolutionary change. Today, automated systems control which neighborhoods get policed, which families attain needed resources, and who is investigated for fraud. While we all live under this new regime of data, the most invasive and punitive systems are aimed at the poor. In Automating Inequality, Virginia Eubanks systematically investigates the impacts of data mining, policy algorithms, and predictive risk models on poor and working-class people in America.