Social Entrepreneurship

Con un sorprendente optimismo sobre el futuro de América Latina, Andrés Oppenheimer revela en este libro las claves del éxito en el siglo XXI, en que la innovación y la creatividad serán los pilares del progreso.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

The Art of Communication is for anyone who senses that they could be communicating on a deeper level. There's more to conversation than just clear, rational thinking. Left-brain rationality is important, of course, but neuroscience increasingly shows that the right-brain skills of creativity, intuition, and spontaneity are essential in good communication. In this guide, you'll discover ways of tapping into the full conversational potential that lies dormant within you, adding a level of nuance and watching the result as your relationships blossom.

Social Media Marketing and Blogging Essentials: 3 in 1 is a comprehensive guide for beginners and seasoned marketers to navigate and succeed in the ever-evolving digital landscape. This book will empower listeners to harness the power of social media and blogging, transforming these tools into engines of growth and innovation for your business. Get ready to transform your life with this must-have guide to digital success!

What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected - a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters, and more. The world’s most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead.

Traditional workplace conversations - which are based on a parent-child model - stymie growth and erode commitment. The Showkeirs advocate instead authentic conversations that are based on an adult-adult model. These conversations tell the truth, let go of the illusion of control, and view people as in charge of their own motivation. The result is a conversation revolution that creates greater commitment, real accountability for results, and improved organizational performance.

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

In "The Consumer's Journey to Purchasing Funeral Services: A Marketing Roadmap for Growing Market Share and Revenue," Bill A Johnston, a leading expert on Facebook ads for the funeral home industry, reveals the strategic marketing insights you need to become the market leader in your area. This comprehensive guide takes you through the consumer's journey from initial awareness to becoming a loyal, retained customer.

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.

The experts say that America's best days are behind us, that mediocre long-term economic growth is baked in the cake, and that politically, socially, and racially, the United States will continue to tear itself apart. But David Smick - hedge fund strategist and author of the 2008 best seller The World Is Curved - argues that the experts are wrong.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Do you want to create social impact, but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore.

The S.U.M.O Guy returns with a fun, fast-paced guide to gaining confidence and getting the most out of dealing with other people. With his trademark wit and good humour, Paul McGee arms you with 21 simple, proven methods for quickly building your communication muscle. Packed with priceless insights, expert advice, and skill-building exercises, How To Succeed With People gets you quickly up and running with the skills you need to communicate effectively with bosses, team members, customers, family, friends, neighbours...even complete strangers.

How to articulate and assess what success looks like. The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies that help organizations take assessment back into their own hands, and improve their work as a result.