Social Entrepreneurship

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

"Create a Youtube Channel Business" is an indispensable manual for anyone aspiring to dive into the vibrant world of YouTube content creation. Written by seasoned YouTube veterans, this book serves as a roadmap, guiding both beginners and experienced creators through every step of the channel-building journey, from conceptualization to monetization.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

Aimed at emerging as well as established social entrepreneurs, for-profit leaders who want to introduce an element of social responsibility into their companies, and nonprofit organizations who want to increase their stability by generating income, The Art of Social Enterprise is the definitive guide to doing well while doing good.

In 1962, Stephanie 'Steve' Shirley created a software company when the concept of software barely existed. Freelance Programmers employed women to work on complex projects such as Concorde's black box recorder from the comfort of their own homes. Shirley empowered a generation of women in technology, giving them unheard of freedom to choose their own hours and manage their own workloads. The business thrived, and Shirley gradually transferred ownership to her staff, creating 70 millionaires in the process.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too.

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.

Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

Wie wir mit Impact Investing unsere Welt vor dem Untergang bewahren: Wenn es um die Gestaltung der Zukunft geht, stehen sich Nachhaltigkeit und Wirtschaftlichkeit meist gegenüber. Doch die Kompromisse aus diesem Spannungsfeld bringen nur wenig Fortschritt. Zu wenig, um genau zu sein - denn unser Planet befindet sich in einem schlechten Zustand: Die Erderwärmung nimmt stetig zu, Ökosysteme befinden sich an kritischen Kipppunkten und die Menschheit schaut ohnmächtig zu. Zum Glück gibt es ein Konzept, welches neue Blickrichtungen und innovative Problemlösungen ermöglicht: Impact Investing.

This audiobook dives into the core principles and secrets toward mastering marketing and advertising skills on Instagram, Facebook, YouTube, Twitter, and Pinterest to scale your audience to levels you did not think were possible. Social media has the power to reach the world, and if you do it right, you will have an unlimited customer base by following the steps in this audiobook.

Your small business need not remain small. Reach more customers, tap into larger markets, and achieve optimal results with this audio guide on social media marketing! Almost everyone you know has at least one social media account. You’re living in a cave if you don’t have one or don’t at least know what it is. People from all walks of life use social media to either connect with loved ones and friends, be updated with current events, or entertain themselves with various content.

When asked if they'd rather receive aid or work, the world's poorest people will always choose work. But the world's richest countries continue to send aid, targeting the symptoms, not the causes of poverty. Western countries have the best intentions, but charity-based aid often does more harm than good, and billions of people continue to suffer. According to Leila Janah, giving dignified, steady, fair-wage work is the most effective way to eradicate poverty.

The remarkable story of the heroic effort to save and preserve Afghanistan's wildlife - and a culture that derives immense pride and a sense of national identity from its natural landscape.

Presenting a down-to-earth explanation of the basic principles of emotional intelligence, how to develop its basic skills, and their role in the lives of self-made multi-billionaires, this book will help you discover what it takes to succeed so that you can make way for a real change in your entrepreneurial career.

The Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development less stressful, more rewarding - and even fun. Walker and McCrea show how traditional pre-scripted, money-centered, goal-oriented fund-raising techniques lead to anxiety and failure, while open-spirited, curiosity-driven, person-to-person connections lead to discovery, growth - and often amazing results.

For over 15 years, consultants, both internal and external, have relied on Peter Block's landmark best seller, Flawless Consulting, to learn how to deal effectively with clients, peers, and others. Using illustrative examples, case studies, and exercises, the author, one of the most important and well known in his field, offers his legendary warmth and insight throughout this much-awaited second edition.