Social Entrepreneurship

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

Con un sorprendente optimismo sobre el futuro de América Latina, Andrés Oppenheimer revela en este libro las claves del éxito en el siglo XXI, en que la innovación y la creatividad serán los pilares del progreso.

If you want to discover how to dominate your niche using Instagram marketing, then pay attention... Instagram is one of the largest social media platforms in the world, and the platform is rapidly growing into one of the most powerful online marketing tools for small businesses and personal brands. If you are currently in business, or if you are planning on launching a business in 2019, you need to consider getting your business on Instagram and start building engagement on this social media giant.

The best and the brightest use advisors and experts. Whether in business, sports, entertainment, academia, or politics—expert help is a fundamental enabler of success. That means that the demand for expert advice will grow and the competition will increase for such help. This isn't a matter of "certificates" and "universities," it's a matter of specific skill and behavioral sets that create a trusting bond and reliance. Trusted advisors are beyond coaches—they are comprehensive resources and supporters.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

From the marketing consultant down the street to the home based "mompreneur," they are America's new economic icons: the job-hopping, tech-savvy, fulfillment-seeking, independent workers. This entertaining and provocative account of the new frontier - by Fast Company contributor Pink - will change your thinking...and maybe even change your life.

Are you interested in making a lot of money in the internet? Or better yet, do you want to be someone who is not only able to earn a lot of money online but who is also able to generate a lot of buzz when they need to and sway the popular discourse? Does encouraging and motivating other people get behind certain causes appeal to you? Then you definitely want to be an influencer. If you want to get a piece of this pie, now is certainly the time to build your brand and establish yourself as an influencer.

The Art of War by Sun Tzu has been a much-studied work of military strategy for hundreds of years, influencing great leaders in all walks of life. Here, business journalist Mark Smith applies the lessons to the role of the entrepreneur by showing how the axioms of General Sun Tzu apply to creating and expanding a business in a successful and meaningful way.

When asked if they'd rather receive aid or work, the world's poorest people will always choose work. But the world's richest countries continue to send aid, targeting the symptoms, not the causes of poverty. Western countries have the best intentions, but charity-based aid often does more harm than good, and billions of people continue to suffer. According to Leila Janah, giving dignified, steady, fair-wage work is the most effective way to eradicate poverty.

In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are "sleepwalking" through the social media world because they haven't kept up with new consumer trends. Schaefer untangles the world's least understood business practices in his easy-to-understand personal style.

Traditional workplace conversations - which are based on a parent-child model - stymie growth and erode commitment. The Showkeirs advocate instead authentic conversations that are based on an adult-adult model. These conversations tell the truth, let go of the illusion of control, and view people as in charge of their own motivation. The result is a conversation revolution that creates greater commitment, real accountability for results, and improved organizational performance.

When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles’s findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency.

Do you think you must have thousands of followers to make money on Instagram? Some would say so, but I call shenanigans. The amount of money you make on IG as a solo entrepreneur or small business owner always boils down to your strategy and what you offer. It’s about knowing your audience, crafting a message they care about, and delivering a solution to their “problem”. Distilled in this book is how I and others are using IG to make thousands of dollars with minimal time investments and with less than 1000 followers. Be ready to never look at IG the same way again.

From the president of EMILY's List, a playbook for women changing the world in politics, business, or any arena, with a foreword from Vice Presidential candidate Senator Kamala Harris. Run to Win is for all women who are looking to lead. Organized around the steps that EMILY's List coaches its candidates through (from deciding to run through celebrating victory), this book is full of essential lessons for any woman trying to succeed in a male-dominated field. Their arena is politics but their message is universal.

Kathleen Kelly Janus, a lecturer at the Stanford University Program on Social Entrepreneurship and the founder of the successful social enterprise Spark, set out to investigate what makes a startup succeed or fail. She surveyed more than 200 high-performing social entrepreneurs and interviewed dozens of founders. Social Startup Success shares her findings for the legions of entrepreneurs working for social good, revealing how the best organizations get over the revenue hump.

This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.

The key to a booming business is your community. Founder of social media consultancy The Selfhood Daisy Morris is here with the ultimate guide for all the side-hustlers, creators, business owners and freelancers looking to build a genuine community on social media. This audiobook drops the jargon - Daisy will teach you how to take your community on a journey. From brand awareness through to conversion, you will have the confidence to expand your reach while nurturing your existing fans, followers, subscribers and customers to turn them in to loyal and repeat customers.

Spending the night in juvie wasn't the worst thing to happen to seven-year-old Teresa that summer. When her much-anticipated cross-country vacation turns to abduction, Teresa is forced to care for her mother, sister, and twin brothers. Homeless, abused, and afraid in the slums of San Francisco's Tenderloin District, Teresa finds joy in her adventures while fantasizing of a better life. Keeping this dream alive throughout her childhood is what drives her to end the cycle of abuse and poverty.

What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?

Ben & Jerry's has always been committed to an insanely ambitious three-part mission: Making the world's best ice cream, supporting progressive causes, and sharing the company's success with all stakeholders: employees, suppliers, distributors, customers, cows, everybody. But it hasn't been easy. This is the first book to tell the full, inside story of the inspiring rise, tragic mistakes, devastating fall, determined recovery, and ongoing renewal of one of the most iconic mission-driven companies in the world.