Social Entrepreneurship

Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of fol­lowers.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, it was struggling. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose.

Building on the success of their previous title, The Oz Principle, Connors and Smith explore the direct link between a company's culture and the results it produces. Journey to the Emerald City details a clear road map for accelerating the move to a culture of accountability in which people focus on achieving the results critical to a company's future.

What does success look like? Five a.m. conference calls and late nights in the office? Winning every argument in the office and always getting your own way? What does a successful woman look like? The shoulder-pad wearing alpha? The dogmatist who rules with an iron fist? The reality is far more nuanced. Yet women are still reduced to alpha boss or the beta secretary or assistant, but when 47 percent of the workforce are reduced to two unhelpful stereotypes, how can you embrace your inner beta and be a success on your own terms?

In Selling Naked, Hubble Contacts cofounder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing 2,000 signups in four days, and as a result, raised $3.5 million in seed money.

The Art of Influence will make you think twice about everything you've ever learned about influence. As Chris Widener's inspiring story reveals, it's not something you "do" to other people but rather something that starts with how you shape and transform your own life.

Who volunteers? Why? What are you willing to do? This title presents the hilarious, heartwarming adventures of a volunteering cynic. Do the feel-good rewards commensurate with the time and effort involved? When Seb Hunter accidentally picks up the phone to a charity Fundraiser one day, he faces a moment of reckoning. It isn't so much that he lacks a social conscience; but he can no longer assuage it by buying the odd copy of the Big Issue and eating Fairtrade chocolate.

When Canadian researcher Dr. Christopher Charles was studying the devastation caused by iron deficiency in impoverished populations in Southeast Asia, he discovered an innovative way to help people get iron into their diets: place an iron ingot right into their cooking pots. Dr. Gavin Armstrong, a biomedical scientist and entrepreneur, built upon Charles’s findings to develop, manufacture, and distribute that ingot, which became the Lucky Iron Fish, a cost-effective solution to iron deficiency.

This guide from author Mike Rayford is an amazing tool for any marketing professional or small business owner who wants to grow their digital marketing agency business. This audiobook will teach you how to create and master the social media marketing business strategies and scale it to a six-figure business. It is important to keep track of where your customers come from and how they find out about your company's services or products. Based on proven and tested principles, this SMMA guide is the ultimate resource for marketing professionals and business owners alike.

Do you want to create social impact, but feel there must be a better way? There is. So many problems the world faces go largely unaddressed because social entrepreneurs are unaware that they hold the power to design a better organization for creating more effective social impact. Not anymore.

Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.

How to articulate and assess what success looks like. The Social Profit Handbook offers those who lead, govern, and support mission-driven organizations and businesses new ways to assess their impact in order to improve future work rather than merely judge past performance. Drawing upon decades of leadership in schools and the foundation and nonprofit worlds, author David Grant offers strategies that help organizations take assessment back into their own hands, and improve their work as a result.

Online social networks marketing utilizes collaborative approaches to communicate, introduce, and advertise products, enhance sales, get feedback, develop items or business image, foster public relations, and harness client support. The expense is minimal as compared to routine marketing and item promo projects on the radio, TV, and print mediums. Company existence utilizing this type of marketing will be worldwide.

It has long been recognized that most standard of living increases are associated with advances in technology, not the accumulation of capital. Yet it has also become clear that what truly separates developed from less developed countries is not just a gap in resources or output but a gap in knowledge. In fact the pace at which developing countries grow is largely determined by the pace at which they close that gap. Therefore, how countries learn and become more productive is key to understanding how they grow and develop, especially over the long term.

Making passive income has never before been easier than it is right now. With the internet at your fingertips, you have the opportunity of a lifetime to create a successful business, generating passive income that will change your life. This guide will provide you with information that will help guide you on your journey to creating passive income and the life you want!

All too often we are presented stories about extremely wealthy people who are held up as role models for a successful life. The truth is that wealth rarely guarantees happiness. This book looks to successful small and medium-sized companies contributing to communities, and the far-sighted corporate executives we never hear about who, while successful, are also happy. These are the true-life examples of corporate social responsibility that this book relies on to make its point. Peter Milewski tells you why and how you, personally, can feel good and do well by doing good too.

The bulk of the world’s growth in population and economic activity in the foreseeable future will be generated in the developing world. This is precisely where enterprising families dominate, operating very differently than their peers in more stable and affluent nations. These businesses not only survive but actually thrive in turbulent times, enduring wars, lawlessness, market failures, environmental disasters, and more. The world’s most advanced economies will increasingly experience these types of structural shocks and chronic uncertainties in the years ahead.

Glaubst du, dass du Tausende von Anhängern haben musst, um in den sozialen Medien Geld zu verdienen? Manche würden das sagen—ich aber halte das für Schwachsinn. Um in den sozialen Medien Geld zu verdienen, musst du die sozialen Medien als Einkommensquelle betrachten und nicht als vagen "Marketingkanal". Du musst dich und/oder dein Unternehmen so präsentieren, dass sichtbar wird, dass du die Lösung für das "Problem" deines Publikums verkaufst. In dieser 2-in-1-Buchkollektion erfährst du alles darüber, wie du das am besten hinbekommst.