Social Entrepreneurship

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community - even competitors.

Each year, young people from around the world go to Silicon Valley to hatch an idea, start a company, strike it rich, and become powerful and famous. In The Valley of the Gods, Wolfe follows three of these upstarts who have "stopped out" of college and real life to live and work in Silicon Valley in the hopes of becoming the next Mark Zuckerberg or Elon Musk. No one has yet documented the battle for the brightest kids, kids whose goals are no less than making billions of dollars - and the fight they wage in turn to make it there.

Today, the pay gap between chief executive officers of major US firms and their workers is higher than ever before - depending on the method of calculation, CEOs get paid between 300 and 700 times more than the average worker. Such outsized pay is a relatively recent phenomenon, but despite all the outrage, few detractors truly understand the numerous factors that have contributed to the dizzying upward spiral in CEO compensation.

Recruiting and retaining a caring workforce to keep pace with the needs of an ageing society is one of the greatest challenges we face. At the same time, traditional methods of finding suitable care staff are delivering diminishing returns. We urgently need new ways of finding and keeping the compassionate and loyal care workers of tomorrow. The future of every care provider depends on solving this problem fast. Start now by listening to this audiobook. When you've read Saving Social Care, you will be able to: Know exactly who your perfect care worker candidate is.

The process by which nations escape poverty and achieve economic and social progress has been the subject of extensive examination for hundreds of years. The notion of development itself has evolved from an original preoccupation with incomes and economic growth to a much broader understanding of development. In this Very Short Introduction, Ian Goldin considers the contributions that education, health, gender, equity, and other dimensions of human well-being make to development.

This critical account of the fair trade movement explores the vast gap between the rhetoric of fair trade and its practical results for poor countries, particularly those of Africa. In the Global North, fair trade often is described as a revolutionary tool for transforming the lives of millions across the globe. The growth in sales for fair trade products has been dramatic in recent years, but most of the benefit has accrued to the already wealthy merchandisers at the top of the value chain rather than to the poor producers at the bottom.

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network.

Achieving the American Dream has become increasingly difficult for many Latinos, despite the huge opportunities, because there is a lack of mentorship and inspiration from Latino role models ... but it doesn't have to be that way. This audiobook will tell you how 50 of the most successful Latinos and Latinas in America turned their dreams into reality. These inspirational people share their stories, providing us insight into the mindset, actions, and habits that allowed them to overcome barriers and conquer fears, and to achieve what they once thought was impossible.

Bit by Bit: How P2P Is Freeing the World argues that today's emergent technology is about more than new and cool toys. Jeffrey Tucker, CLO of Liberty.me and Distinguished Fellow of the Foundation for Economic Education, argues that peer-to-peer technology is forging a new and brighter social, economic, and political order.

Purpose, Passion, and Pajamas is the story of Genevieve Piturro’s triumphant leap off the corporate ladder to find her life’s true calling. What started with a simple question from a little girl led Genevieve to conceive and build the nonprofit Pajama Program in 2001, resulting in a featured appearance on The Oprah Winfrey Show and an awe-inspiring display of compassion throughout the US and beyond. Today, Pajama Program has distributed over seven million pairs of pajamas, opened 63 chapters across the US, and established reading centers for children.

見込み客を煽る時代遅れのマーケティングはもう止めにしませんか？

Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs - creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages.

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

Muchos emprendedores o dueños de negocio fracasan en su intento de conseguir una audiencia fiel que quiera comprarles. sus productos. Lo que sí han conseguido es perder mucho de su valioso tiempo y dinero creando anuncios de publicidad con ningún retorno de inversión, o subiendo publicaciones que nadie lee.

If you have to influence others through conversations, you will benefit from the 10 important lessons in this book. You'll get a clear formula for success, practical advice, and valuable ideas that you can apply right away. This book will reshape how you interact with your clients and colleagues, and give you newfound power and ease in your career and important communications. There is no skill more important than the ability to be effective in your conversations.

Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better-informed consumers.

Difficult questions can be thrown at you from your first job interview through to challenges you get when you've made it to the top. If you find yourself on the firing line on a regular or occasional basis, this is the perfect go-to guide to help you turn tough questions into positive opportunities. Great Answers to Tough Questions at Work promotes a confident "win-win-win" mind-set for questioner, answerer, and wider audiences beyond. Author Michael Dodd provides golden formulae and proven strategies for constructing inspirational answers.

Conventional wisdom holds that Western economies are on the threshold of fast-and-furious technological development. Fredrik Erixon and Bjorn Weigel refute this idea, bringing together a vast array of data and case studies to tell a very different story. With expertise spanning academia and the business world, Erixon and Weigel illustrate how innovation is being hampered by existing government regulations and corporate practices.

As you face daily choices that require yes or no decisions, there are times when you feel paralyzed - either from fear of making the wrong choice or because of too many seemingly equal options. Social entrepeneur Jeff Shinabarger helps you break through these moments of tension and transition with proven ways to move toward good choices.

This unique book enables communicators of all kinds to think on their feet, even when taken by surprise. It is the ideal book for corporate trainers, speakers, and teachers who do not want to be caught in a pinch. Lowe provides presenters with the basic skills necessary to incorporate improvisational thinking and speaking into their own presentational style. The pathways opened by this ancient theater form can transform a presenter's most fundamental approaches to teaching, training, and communicating.