Social High

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

Ayn Rand's famous 1957 classic, Atlas Shrugged, has become more widely read and influential with each passing year, thanks in part to its brilliant dramatization of Rand's Objectivist philosophy and its celebration of self-reliance, integrity, rationality, and productive effort.

In his 1992 best-selling book The End of History and the Last Man, American political scientist Francis Fukuyama argued that the dominance of liberal democracy marked the end of humanity's political and ideological development. Thirty years later, with populism on the rise and the number of liberal democracies decreasing worldwide, Fukuyama revisits his classic thesis. A series of in-depth interviews between Fukuyama and editor Mathilde Fasting, After the End of History offers a wide-ranging analysis of liberal democracy today.

My mother named me Gabriella, after my grandmother who, coincidentally, didn't want to meet me when I was born because my mother was unmarried, and therefore living in sin. My mom has told me the story many, many, many, times of how, when she confessed to my grandmother that she was pregnant with me, her mother beat her. BEAT HER! She was 25. That story is the basis of my sexual education and has reiterated why it's important to wait until you're married to give it up.

In The Politics Industry, Katherine Gehl and Michael Porter ingeniously apply the tools of business analysis - and Porter's distinctive Five Forces framework - to show how the political system functions just as every other competitive industry does, and how the duopoly has led to the devastating outcomes we see today. Using this competition lens, Gehl and Porter identify the most powerful lever for change - a strategy comprised of a clear set of choices in two key areas: how our elections work and how we make our laws.

Dogs are the most social animals on the planet, second only to humans in their ability to read and understand emotion. Even chimps and bonobos, our closest genetic relatives, are no match for dogs when it comes to social cognition. Jennifer Arnold understands this better than anyone, having spent the past 25 years training service dogs for people with disabilities at Canine Assistants. She is a pioneer in the emerging field of "bond-based" dog training.

The greatest challenges facing humankind, according to Deirdre Nansen McCloskey, are poverty and tyranny, both of which hold people back. Arguing for a return to true liberal values, this engaging and accessible book develops, defends, and demonstrates how embracing the ideas first espoused by 18th-century philosophers like Locke, Smith, Voltaire, and Wollstonecraft is good for everyone. In McCloskey's view, liberalism leads to equality, but equality does not necessarily lead to liberalism - and the fixation of the left on inequality is counterproductive.

This thought-provoking anthology offers a close examination of the psychology behind the intricate narrative and compelling characters in author George R.R. Martin's best-selling work, A Song of Ice and Fire, and the popular HBO TV series based upon his books, Game of Thrones. In Martin's richly detailed world, deceit, manipulation, and greed rule the day, and almost everyone fights for power over the realm or simply over their own lives. How do love and hate, good and evil, need and greed, altruism and narcissism drive the very best and very worst human behaviors?

In the 1980s, a young adventurer and collector for a government library, Abdel Kader Haidara, journeyed across the Sahara Desert and along the Niger River, tracking down and salvaging tens of thousands of ancient Islamic and secular manuscripts that had fallen into obscurity. The Bad-Ass Librarians of Timbuktu tells the incredible story of how Haidara, a mild-mannered archivist and historian from the legendary city of Timbuktu, later became one of the world's greatest and most brazen smugglers.

Ken Khachigian, trusted adviser and confidante to America's presidential giants and political legends, draws the curtains back on his most private moments with Ronald Reagan and Richard Nixon during revolutionary changes in our economy, politics, communications, foreign policy, and culture.

John Perry’s insights and laugh-out-loud humor bring to mind Thurber, Wodehouse, and Harry Frankfurt’s On Bullshit. This charming and accessible audio educates, entertains, and illuminates a universal subject. Procrastinators will be relieved to learn that you can actually accomplish quite a lot while procrastinating. In fact, the book itself is the result of Perry avoiding grading papers, refereeing academic proposals, and reviewing dissertation drafts. It also has a practical side, offering up advice that listeners can put to use.

You have the right to to remain silent.... Terrifying violence on college campuses across America. Students lashing out at any speaker brave enough to say something they disagree with. Precious snowflakes demanding "Safe Spaces" to protect them from any idea they haven't heard from their liberal professors. In this book and the accompanying movie, Dennis Prager, Mark Joseph, and Adam Carolla expose the attack on free speech and free thought. It began in the universities, but - fair warning - it's coming to your neighborhood and your workplace.

No Democracy Lasts Forever argues that the Constitution has become a threat to American democracy and must be dramatically changed or replaced if secession is to be avoided. Deeply troubled by the Constitution's inherent flaws, Erwin Chemerinsky, the renowned dean of Berkeley law school, came to the sobering conclusion that our nearly 250-year-old founding document is responsible for the crisis now facing American democracy.

The High Cost of Good Intentions is the first comprehensive history of these federal entitlement programs. Combining economics, history, political science, and law, John F. Cogan reveals how the creation of entitlements brings forth a steady march of liberalizing forces that cause entitlement programs to expand. This process - as visible in the 18th and 19th centuries as in the present day - is repeated until benefits are extended to nearly all who could be considered eligible, and in turn establishes a new base for future expansions.

Artificial intelligence is revolutionizing the modern world. It is ubiquitous-in our homes and offices, in the present and most certainly in the future. Today, we encounter AI as our distant ancestors once encountered fire. If we manage AI well, it will become a force for good, lighting the way to many transformative inventions. If we deploy it thoughtlessly, it will advance beyond our control. As AI policy experts Ben Buchanan and Andrew Imbrie show in The New Fire, few choices are more urgent—or more fascinating—than how we harness this technology and for what purpose.

All the sixth graders at Memorial Middle School are talking about one thing: their first boy-girl party. Lucia's had enough talk about what to wear and who's going with who. If her best friend hadn't insisted, she wouldn't even go to the dumb party. But after she gets to know Adesh, she starts to think maybe this boy-girl party won't be so bad.

The paradox of poverty amidst plenty has plagued the United States throughout the twenty-first century—why should the wealthiest country in the world also have the highest rates of poverty among the industrialized nations? Based on his decades-long research and scholarship, one of the nation's leading authorities provides the answer. In The Poverty Paradox, Mark Robert Rank develops his unique perspective for understanding this puzzle.

Based on hours of interviews with camp survivors and workers, thousands of government documents, and over a decade of research, Darren Byler, one of the leading experts on Uyghur society and Chinese surveillance systems, uncovers how a vast network of technology provided by private companies - facial surveillance, voice recognition, smartphone data - enabled the state and corporations to blacklist millions of Uyghurs because of their religious and cultural practice starting in 2017.

Arianna Warsaw-Fan Rauch’s life-long fascination with classical music has taken her through Juilliard and into the shiny world of symphony halls and international concert tours. She’s loved classical music her whole life. But she’s also hated classical music her whole life. After all, if you can like Beyoncé without liking Bieber, you can certainly like Brahms without liking Bach—especially since they were born 148 years apart and the thing we call “classical music” is really just centuries of compositions shoved into one hodge-podge of a genre.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who believed they found an economic answer to the problem of racial inequality.