Social Marketing
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Auteur(s): Steve Stoute, Mim Eichler Rivas
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation. When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion".
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The Tanning of America
- How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
- Narrateur(s): Kerry Washington
- Durée: 11 h et 59 min
- Date de publication: 2014-04-03
- Langue: Anglais
- The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer - the tan generation....
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Prix courant: 20,15$ ou 1 crédit
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How to Have Confidence and Power in Dealing with People
- Auteur(s): Les Giblin
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
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Taking a brass tacks approach to communication, How to Have Confidence and Power in Dealing with People explains how to interact with others as they really are, not as you would like them to be. The goal is to get what you want from them successfully - be it cooperation, goodwill, love or security.
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How to Have Confidence and Power in Dealing with People
- Narrateur(s): Pat Reilly
- Durée: 4 h et 39 min
- Date de publication: 2016-11-09
- Langue: Anglais
- Les Giblin, a recognized expert in the field of human relations, has devised a method for dealing with people that can be used when relating with anyone....
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Prix courant: 20,10$ ou 1 crédit
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Auteur(s): Michael Port
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
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Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- Narrateur(s): Michael Port
- Durée: 7 h et 38 min
- Date de publication: 2015-10-06
- Langue: Anglais
- An inspiring program full of essential advice for spotlight lovers and wallflowers alike that will teach listeners how to bring any crowd to its feet....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!
- Auteur(s): Sidney C. Walker
- Narrateur(s): Sidney C. Walker
- Durée: 4 h et 7 min
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Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.
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Practical Advice
- Écrit par Katherine le 2022-05-18
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How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!
- Narrateur(s): Sidney C. Walker
- Durée: 4 h et 7 min
- Date de publication: 2016-03-29
- Langue: Anglais
- Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested....
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Prix courant: 16,11$ ou 1 crédit
Prix réduit: 16,11$ ou 1 crédit
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Auteur(s): Brendan Kane
- Narrateur(s): Brendan Kane
- Durée: 6 h et 15 min
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?
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There’s nothing new here
- Écrit par Alexie le 2019-07-21
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One Million Followers: How I Built a Massive Social Following in 30 Days
- Growth Hacks for Your Business, Your Message, and Your Brand from the World's Greatest Minds
- Narrateur(s): Brendan Kane
- Durée: 6 h et 15 min
- Date de publication: 2019-04-30
- Langue: Anglais
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Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention....
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Prix courant: 25,00$ ou 1 crédit
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LinkedIn Success Blueprint
- Mastering Personal Branding, Social Selling, and Networking Strategies: Proven Techniques for Maximising Engagement and Achieving Your Goals on LinkedIn
- Auteur(s): Nurul Hasan
- Narrateur(s): Andrew Baldwin, Nurul Hasan
- Durée: 5 h et 32 min
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LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking. In this comprehensive book, you'll uncover the secrets to leveraging LinkedIn's powerful features to elevate your personal brand, drive sales through social selling, and expand your network with effective networking strategies.
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LinkedIn Success Blueprint
- Mastering Personal Branding, Social Selling, and Networking Strategies: Proven Techniques for Maximising Engagement and Achieving Your Goals on LinkedIn
- Narrateur(s): Andrew Baldwin, Nurul Hasan
- Durée: 5 h et 32 min
- Date de publication: 2024-04-11
- Langue: Anglais
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LinkedIn Success Blueprint: Mastering Personal Branding, Social Selling, and Networking Strategies" is your ultimate guide to thriving in the digital realm of professional networking.
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Prix courant: 25,00$ ou 1 crédit
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Auteur(s): Robert J. Shiller
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
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Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.
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Really enjoyed the book
- Écrit par Amazon Customer le 2021-03-14
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Narrative Economics
- How Stories Go Viral and Drive Major Economic Events
- Narrateur(s): Susan Osman, Robert J. Shiller - introduction
- Durée: 11 h et 7 min
- Date de publication: 2019-10-01
- Langue: Anglais
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The stories people tell - about economic confidence or panic, housing booms, the American dream, or Bitcoin - affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. It may be Robert Shiller's most important book to date....
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Prix courant: 25,20$ ou 1 crédit
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Auteur(s): Tim Hughes, Matt Reynolds
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Date de publication: 2019-06-18
- Langue: Anglais
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....
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Prix courant: 26,00$ ou 1 crédit
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Words That Work
- Auteur(s): Dr. Frank Luntz
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Version abrégée
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The 10 Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century", he examines how choosing the right words is essential.
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Had Hopes For So Much More
- Écrit par TNE le 2018-02-23
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Words That Work
- Narrateur(s): Dr. Frank Luntz
- Durée: 6 h et 16 min
- Date de publication: 2007-01-02
- Langue: Anglais
- If you've ever wanted to talk your way out of a traffic ticket or talk your way into a raise, this audiobook's for you....
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Prix courant: 25,24$ ou 1 crédit
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Hey, Hun
- Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
- Auteur(s): Emily Lynn Paulson
- Narrateur(s): Emily Lynn Paulson
- Durée: 10 h et 58 min
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She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme. Hey, Hun: Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing is the eye-opening, funny, and dangerous personal story of author Emily Lynn Paulson rising to the top of the pyramid in the multilevel marketing (MLM) world, only to recognize that its culture and business practices went beyond a trendy marketing scheme and into the heart of white supremacy in America.
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Important look behind the toxic and harmful culture of MLMs
- Écrit par Lindsay Johnson le 2023-07-22
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Hey, Hun
- Sales, Sisterhood, Supremacy, and the Other Lies Behind Multilevel Marketing
- Narrateur(s): Emily Lynn Paulson
- Durée: 10 h et 58 min
- Date de publication: 2023-05-30
- Langue: Anglais
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She signed up for the sisterhood, free cars, and the promise of a successful business of her own. Instead, she ended up with an addiction, broken friendships, and the rubble of a toppled pyramid . . . scheme....
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Prix courant: 22,21$ ou 1 crédit
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Propaganda
- Auteur(s): Edward Bernays
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.
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audio is not so good
- Écrit par Kristopher le 2018-04-17
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Propaganda
- Narrateur(s): Barry J. Peterson
- Durée: 3 h et 4 min
- Date de publication: 2018-03-09
- Langue: Anglais
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Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication...
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Prix courant: 18,74$ ou 1 crédit
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Auteur(s): Don Norman
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
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Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.
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Emotional Design
- Why We Love (or Hate) Everyday Things
- Narrateur(s): George Newbern
- Durée: 7 h et 23 min
- Date de publication: 2023-11-28
- Langue: Anglais
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Why attractive things work better and other crucial insights into human-centered design....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Freakishly Effective Social Media for Network Marketing: Second Edition
- Auteur(s): Ray Higdon, Jessica Higdon
- Narrateur(s): Ray Higdon, Jessica Higdon
- Durée: 2 h et 12 min
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In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing.
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Freakishly Effective Social Media for Network Marketing: Second Edition
- Narrateur(s): Ray Higdon, Jessica Higdon
- Durée: 2 h et 12 min
- Date de publication: 2023-04-21
- Langue: Anglais
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In the first edition of this book, network marketing experts Ray and Jessica Higdon compared social media to the “gold rush” of the 21st century—a new, unchartered world where people in virtually every industry have found fame and fortune including network marketing....
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Prix courant: 9,04$ ou 1 crédit
Prix réduit: 9,04$ ou 1 crédit
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Social Media Marketing for Beginners 2024
- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- Auteur(s): Jonathan Page
- Narrateur(s): Tom Brooks
- Durée: 3 h et 9 min
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Unlike traditional marketing mediums, social media doesn’t swallow a huge chunk of your advertising and promotion budget. You don’t need to create cost-intensive and ineffectual marketing plans that leave you broke. All you need is some creativity, perceptiveness, and an intuitive understanding about your audience’s needs. More than sharp business acumen, you need a human touch. Social media gives your brand a human angle without breaking the bank.
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Social Media Marketing for Beginners 2024
- The #1 Guide To Conquer The Social Media World, Make Money Online and Learn The Latest Tips On Facebook, Youtube, Instagram, Twitter & SEO
- Narrateur(s): Tom Brooks
- Durée: 3 h et 9 min
- Date de publication: 2021-01-15
- Langue: Anglais
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To achieve more organic visibility, meet committed brand fans, and even generate more sales and leads on your company social media pages, you'll need a succinct marketing strategy to rise to the top. Thankfully, this book offers just that for you....
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Prix courant: 18,74$ ou 1 crédit
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Auteur(s): Dr. Lanny Ebenstein
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
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Milton Friedman is one of the most famous economists in history. His writings and theories on everything from capitalism and freedom to deregulation and welfare have inspired movements, influenced government policies, and changed the course of America’s economic history. Now, acclaimed Friedman biographer Lanny Ebenstein brings together 20 of Friedman’s greatest essays in The Indispensable Milton Friedman: Essays on Politics and Economics.
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A mix of the fascinating and odd topics.
- Écrit par RobKYEG le 2018-12-12
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The Indispensable Milton Friedman
- Essays on Politics and Economics
- Narrateur(s): Traber Burns
- Durée: 8 h et 51 min
- Date de publication: 2012-10-02
- Langue: Anglais
- Milton Friedman is one of the most famous economists in history....
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Prix courant: 20,15$ ou 1 crédit
Prix réduit: 20,15$ ou 1 crédit
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Auteur(s): Aron Bordelon
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Date de publication: 2019-05-06
- Langue: Anglais
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Auteur(s): Matthew Pollard, Derek Lewis - contributor, Jeb Blount - foreword
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
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One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.
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Game Changer for this Extrovert!
- Écrit par Scott King le 2021-09-30
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The Introvert’s Edge to Networking
- Work the Room. Leverage Social Media. Develop Powerful Connections
- Narrateur(s): Jamie Jackson, Matthew Pollard, Jeb Blount
- Durée: 7 h et 29 min
- Date de publication: 2021-01-19
- Langue: Anglais
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Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking....
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Prix courant: 29,13$ ou 1 crédit
Prix réduit: 29,13$ ou 1 crédit
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Auteur(s): Corey Rosen
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date. The following is (not) a work of fiction. We've all got stories to tell - but how do you make your story the best story? In Your Story, Well Told!, The Moth veteran Corey Rosen inspires you to get on stage and tell your story.
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Your Story, Well Told!
- Creative Strategies to Develop and Perform Stories that Wow an Audience
- Narrateur(s): Joe Hempel
- Durée: 5 h et 19 min
- Date de publication: 2021-04-13
- Langue: Anglais
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Learn how to tell a good story with Your Story, Well Told! Jam-packed with some of the best storytelling strategies, this manual gives creatives the confidence bump they need to make the sale, land the client, propose a toast, or impress their date....
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Prix courant: 22,26$ ou 1 crédit
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Next
- Auteur(s): Darrell Bricker
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
- Version intégrale
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Au global
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Performance
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Histoire
Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? This is only one of the counterintuitive arguments that Darrell Bricker, CEO of Ipsos Public Affairs, a world leader in opinion polling, tackles in his groundbreaking new book, Next. Not since Boom, Bust & Echo has a Canadian expert in what Canadians will want and need distilled the growing trends based on real and extensive demographic data and dared to forecast what will come next.
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interesting insights into the Canadian marketplace
- Écrit par Jon Buss le 2020-05-26
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Next
- Narrateur(s): Michael Anthony
- Durée: 9 h et 29 min
- Date de publication: 2020-03-31
- Langue: Anglais
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Companies market to a younger audience because they believe that’s where the money and the excitement are. But are they wrong? Perhaps very wrong? Find out more....
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Prix courant: 31,46$ ou 1 crédit
Prix réduit: 31,46$ ou 1 crédit
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Auteur(s): Christophe Morin PhD, Patrick Renvoise
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Version intégrale
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Au global
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Performance
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Histoire
Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.
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Très bien expliqué!
- Écrit par Jérôme L. le 2019-10-17
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The Persuasion Code
- How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime
- Narrateur(s): Christopher Price
- Durée: 10 h et 12 min
- Date de publication: 2018-10-02
- Langue: Anglais
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Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model....
Échec de l'ajout au panier.
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Veuillez réessayer plus tardÉchec du suivi du balado
Ne plus suivre le balado a échoué
Prix courant: 31,26$ ou 1 crédit
Prix réduit: 31,26$ ou 1 crédit
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