Social Marketing
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Auteur(s): Michelle Baddeley
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Version intégrale
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.
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Copycats and Contrarians
- Why We Follow Others... and When We Don't
- Narrateur(s): Cat Gould
- Durée: 10 h et 21 min
- Date de publication: 2018-07-10
- Langue: Anglais
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Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces and investigates why herding only sometimes works out well....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Auteur(s): Joel Comm
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Version intégrale
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In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your business. You’ll see how businesses and marketers are building a loyal following among Twitter members, expanding awareness of their product or service, and even handling negative publicity due to angry or disappointed customers.
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Twitter Power 2.0
- How to Dominate Your Market One Tweet at a Time
- Narrateur(s): Sean Pratt
- Durée: 7 h et 15 min
- Date de publication: 2010-05-17
- Langue: Anglais
- Revised and updated with the latest on successful Twitter marketing....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Auteur(s): John H. Johnson PhD, Mike Gluck
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
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While everyone is talking about "big data", the truth is that understanding the "little data" - the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on - is what helps you make smarter decisions at work, at home, and in every aspect of your life. The average person consumes approximately 30 gigabytes of data every single day but has no idea how to interpret it correctly. Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day.
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Everydata
- The Misinformation Hidden in the Little Data You Consume Every Day
- Narrateur(s): John H. Johnson PhD
- Durée: 5 h et 15 min
- Date de publication: 2016-04-06
- Langue: Anglais
- Everydata explains, through the eyes of an expert economist and statistician, how to decipher the small bytes of data we consume in a day....
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Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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Dig Your Well Before You're Thirsty
- Auteur(s): Harvey Mackay
- Narrateur(s): Harvey Mackay
- Durée: 6 h et 14 min
- Version abrégée
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Au global
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Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking. For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.
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Dig Your Well Before You're Thirsty
- Narrateur(s): Harvey Mackay
- Durée: 6 h et 14 min
- Date de publication: 1999-12-15
- Langue: Anglais
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Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking....
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Prix courant: 17,46$ ou 1 crédit
Prix réduit: 17,46$ ou 1 crédit
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Get Together: How to Build a Community with Your People
- Auteur(s): Bailey Richardson, Kevin Huynh, Kai Elmer Sotto
- Narrateur(s): Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Durée: 2 h et 46 min
- Version intégrale
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them. In Get Together, Bailey, Kevin, and Kai share true stories of everyday people who created thriving communities, both in-person and online.
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Get Together: How to Build a Community with Your People
- Narrateur(s): Bailey Richardson, Kai Elmer Sotto, Kevin Huynh
- Durée: 2 h et 46 min
- Date de publication: 2019-09-20
- Langue: Anglais
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Get Together is a practical and heartfelt guide to cultivating a community. Whether starting a run crew, connecting with fans online, or sparking a movement of K-12 teachers, the secret to getting people together is this: Build your community with people, not for them....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Auteur(s): Derek Borthwick
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Version intégrale
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation. Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm, and conviction, rapidly and naturally.
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great ideas
- Écrit par VM le 2023-08-10
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How to Talk to Anybody
- Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends
- Narrateur(s): Derek Borthwick
- Durée: 6 h et 13 min
- Date de publication: 2022-04-19
- Langue: Anglais
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Would you like to be able to draw people towards you like a magnet? This book is NOT just another communication book and is NOT just a book of tips. This is the ultimate communication system for talking to anybody, anywhere, and in any situation....
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Prix courant: 25,00$ ou 1 crédit
Prix réduit: 25,00$ ou 1 crédit
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The Social Media Bible
- Tactics, Tools, and Strategies for Business Success
- Auteur(s): Lon Safko
- Narrateur(s): Kevin Pierce
- Durée: 17 h et 43 min
- Version intégrale
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The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This revised 3rd edition (2012) addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks.
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The Social Media Bible
- Tactics, Tools, and Strategies for Business Success
- Narrateur(s): Kevin Pierce
- Durée: 17 h et 43 min
- Date de publication: 2020-07-10
- Langue: Anglais
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The Social Media Bible is a comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences. This revised 3rd edition (2012) addresses technology updates....
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Prix courant: 33,40$ ou 1 crédit
Prix réduit: 33,40$ ou 1 crédit
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Auteur(s): Mike Proulx, Stacey Shepatin
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
- Version intégrale
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The internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And connected TVs blend web and television content into a unified big screen experience, bringing us back into our living rooms.
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Social TV
- How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile
- Narrateur(s): William Dufris
- Durée: 7 h et 7 min
- Date de publication: 2020-07-10
- Langue: Anglais
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Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Auteur(s): Lisa Cron
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Version intégrale
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it.
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Another out-of-the-ballpark home run/must read
- Écrit par firehorse7 le 2022-01-02
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Story or Die
- How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
- Narrateur(s): Katie Koster
- Durée: 9 h et 12 min
- Date de publication: 2021-03-02
- Langue: Anglais
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Story isn't just one way to persuade. It's the way. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Auteur(s): Aron Bordelon
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Version intégrale
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Turning social likes into real cash takes time, consistency, and laser-focused strategy. But finely tuned tactics are only half the battle. The other half? Creating content that your audience will absolutely love.
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Social Media Marketing Content Creation Essentials
- A Simple Strategy Guide to Creating Epic Videos, Effortless Podcasts, and Exciting Images (For Facebook, Instagram, YouTube, plus More!) Social Media Marketing Masterclass, Book 2
- Narrateur(s): Brian Wiggins
- Durée: 3 h et 29 min
- Date de publication: 2019-05-06
- Langue: Anglais
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Not sure what to post on social media? Struggling to come up with fresh content ideas? This audiobook can help! Listen to find out more....
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Prix courant: 18,74$ ou 1 crédit
Prix réduit: 18,74$ ou 1 crédit
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Auteur(s): Tim Wu
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
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In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials, and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants", contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions, but the end result of more than a century's growth and expansion in the industries that feed on human attention.
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important reading
- Écrit par A le 2018-10-09
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The Attention Merchants
- The Epic Scramble to Get Inside Our Heads
- Narrateur(s): Marc Cashman
- Durée: 15 h et 26 min
- Date de publication: 2016-10-18
- Langue: Anglais
- From Tim Wu comes a revelatory look at the rise of "attention harvesting", and its transformative effect on our society and our selves....
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Prix courant: 29,14$ ou 1 crédit
Prix réduit: 29,14$ ou 1 crédit
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Auteur(s): Stephen Wendel
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Version intégrale
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Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.
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Designing for Behavior Change (2nd Edition)
- Applying Psychology and Behavioral Economics
- Narrateur(s): Danny Hughes
- Durée: 12 h et 46 min
- Date de publication: 2023-07-25
- Langue: Anglais
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In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development....
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Prix courant: 27,83$ ou 1 crédit
Prix réduit: 27,83$ ou 1 crédit
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Auteur(s): Martin Lindstrom
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Version intégrale
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From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Brandwashed
- Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
- Narrateur(s): Dan Woren
- Durée: 10 h et 40 min
- Date de publication: 2011-09-20
- Langue: Anglais
- From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds....
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Prix courant: 23,31$ ou 1 crédit
Prix réduit: 23,31$ ou 1 crédit
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The Goal Digger
- How to Rock Your Multilevel Home-Based Business on Social Media
- Auteur(s): Kimberly Olson
- Narrateur(s): Kimberly Olson
- Durée: 1 h et 30 min
- Version intégrale
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Au global
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I remember when I decided I wanted to grow my business online, I felt completely overwhelmed, not to mention extremely disorganized. Should I build on Facebook or Instagram...or both? How could I utilize my Facebook group to turn it into a prospecting machine? What about teaching people that joined my team how to do this? And the dreaded "A-word" - algorithm? I had no clue! I decided to dive in head first and take every single training, workshop, or coaching program I could afford to learn everything possible.
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The Goal Digger
- How to Rock Your Multilevel Home-Based Business on Social Media
- Narrateur(s): Kimberly Olson
- Durée: 1 h et 30 min
- Date de publication: 2019-08-23
- Langue: Anglais
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I remember when I decided I wanted to grow my business online, I felt completely overwhelmed, not to mention extremely disorganized. Should I build on Facebook or Instagram...or both? How could I utilize my Facebook group to turn it into a prospecting machine....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Platform
- Get Noticed in a Noisy World
- Auteur(s): Michael Hyatt
- Narrateur(s): Michael Hyatt
- Durée: 5 h et 13 min
- Version intégrale
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Au global
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To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Relevant!
- Écrit par Elaine Wilson le 2021-04-08
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Platform
- Get Noticed in a Noisy World
- Narrateur(s): Michael Hyatt
- Durée: 5 h et 13 min
- Date de publication: 2012-05-15
- Langue: Anglais
- Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform....
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Prix courant: 25,63$ ou 1 crédit
Prix réduit: 25,63$ ou 1 crédit
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Auteur(s): Brad Tiller
- Narrateur(s): Matyas J.
- Durée: 1 h et 12 min
- Version intégrale
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Au global
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time.
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Terrible narration, very little useful information
- Écrit par Marie le 2018-11-06
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Instagram Marketing: Growing Your Instagram Following and Turning Them Into Profitable Customers for Your Business Through Selling and Affiliate Marketing
- Narrateur(s): Matyas J.
- Série: Social Media Marketing
- Durée: 1 h et 12 min
- Date de publication: 2018-10-13
- Langue: Anglais
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Are you struggling to run your business through Instagram and not sure how to set up your account? Whether you own a traditional business, online business, want to become an influencer, or want to create a movement around a niche, this guide will help you become an Instagram pro in no time....
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Prix courant: 8,71$ ou 1 crédit
Prix réduit: 8,71$ ou 1 crédit
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Auteur(s): Tim Hughes, Matt Reynolds
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Version intégrale
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Au global
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.
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Social Selling
- Techniques to Influence Buyers and Changemakers
- Narrateur(s): Timothy Andrés Pabon
- Durée: 6 h et 36 min
- Date de publication: 2019-06-18
- Langue: Anglais
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The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process....
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Prix courant: 26,00$ ou 1 crédit
Prix réduit: 26,00$ ou 1 crédit
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Auteur(s): Justin Blaney DM, Kate Fleming
- Narrateur(s): Roger Wayne
- Durée: 6 h et 48 min
- Version intégrale
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Au global
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Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.
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Will Post for Profit
- How Brands and Influencers Are Cashing In on Social Media
- Narrateur(s): Roger Wayne
- Durée: 6 h et 48 min
- Date de publication: 2020-12-22
- Langue: Anglais
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Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today....
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Prix courant: 22,26$ ou 1 crédit
Prix réduit: 22,26$ ou 1 crédit
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Auteur(s): Mark Fidelman
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Version intégrale
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Au global
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Histoire
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.
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Socialized!
- How the Most Successful Businesses Harness the Power of Social
- Narrateur(s): Walter Dixon
- Durée: 7 h et 5 min
- Date de publication: 2014-02-18
- Langue: Anglais
- Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies....
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Prix courant: 31,16$ ou 1 crédit
Prix réduit: 31,16$ ou 1 crédit
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Groundswell
- Winning in a World Transformed by Social Technologies
- Auteur(s): Charlene Li, Josh Bernoff
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Version intégrale
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Au global
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Performance
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Histoire
A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
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Groundswell
- Winning in a World Transformed by Social Technologies
- Narrateur(s): Josh Bernoff
- Durée: 8 h et 17 min
- Date de publication: 2008-04-25
- Langue: Anglais
- A groundswell is sweeping through your customers. Most companies see it as a threat. It's time to see it an opportunity....
Échec de l'ajout au panier.
Veuillez réessayer plus tardÉchec de l'ajout à la liste d'envies.
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Ne plus suivre le balado a échoué
Prix courant: 33,39$ ou 1 crédit
Prix réduit: 33,39$ ou 1 crédit
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