Social Marketing

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies - Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: How to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a business strategy capable of adjusting to the next wave of technology around the corner.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, you may simply have neglected to give yourself the proper incentives.

Since the rise of social media, influencer marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on influencer marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted.

Go Mobile is packed with tools, tips, and techniques that will help listeners set up, launch, run, and measure mobile media campaigns. This book will help listeners understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile Web sites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign.

Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers - what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising. Listening provides unrivaled insight. If you do it right, you'll have a decisive edge over your competition as you adapt faster to customer needs and market changes.

Traditional marketing tactics aren't bringing in customers like they used to, and even today's most successful businesses are suffering shrinking returns on their advertising and marketing investment. The Digital Handshake explains this phenomenon and reveals seven effective, proven strategies for using new media and online tools to find new customers and keep them.

Most social media marketing strategies are designed to inflate useless metrics such as likes, shares, and comments. These metrics might look cool, but they won't grow your business. In this book, I bust the five most common social media marketing myths and show you how to use social media to your advantage.

One of the hottest social networking sites today is Pinterest. Although the site still lags behind global behemoths Facebook and Twitter in terms of number of registered users, Pinterest has nonetheless had a steady and progressive rise over the years, thanks in large part to its heavy focus on gorgeous images.

Rethink Social Media teaches you that, regardless of your experience, you can be making money using social media. Discover how to use Facebook, Twitter, and Instagram to access billions of people every single day. Generate thousands of followers and learn the cutting edge techniques to mastering social media and create a job-replacing income.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

You have started your own candle business; everything is going well...you’ve nailed down the perfect recipe and your candles are ready to sell. Then disappointment looms. No one, except family and friends, buys your candles. You never anticipated putting so much time and effort for no sales. Here’s the problem: If you don’t market your business properly, no one will buy from you, simply because they don’t know you exist. But with an array of digital and offline marketing strategies, you could exponentially increase your sales every month.

Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.

Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the past four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day.

Are you looking to take your business to new heights with the up to date social media marketing strategies? Learn where to prioritize your time so you can maximize traffic and exposure to your business? Discover what to optimize on social media platforms to create repeatable business systems that automatically generate customers? Social media marketing is one the key difference maker between a Fortune 500 business and a local city business. It provides you the tools to give your business the exposure to reach millions at the convenience of anywhere in the world.

Using techniques developed by politicians, advertisers, crooks, and other masters of their own universe, when being applied, can help you to analyze anyone around you or in your life. This can be done so that you can have a profound influence on the way they think and getting exactly what you want from them. This practical guide is filled with examples of how to modify the results based on the desired goal and will teach you how to know what makes your target tick.

In this endlessly fascinating book, New Yorker columnist James Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant. Groups are better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Don't let this golden opportunity to unlock the mysterious power of AI for your marketing needs slip through your fingers. Delve into the future of digital marketing with Chat GPT Bible—Social Media Marketing Special Edition: Unveiling the Secrets of Powering Up Digital Marketing Strategies with AI-Generated Content. Grab your copy today, and start unveiling the secrets!