Social Media Business

This no-frills guide to public relations is everything you wish you learned in college about launching a PR career or adding new skills to your marketing position. In an honest, boots-on-the-ground account of two decades working in PR, I’ll teach you how to work with bloggers, podcasters, and traditional media to gain press coverage, organic SEO, and better working relationships.

Imagine walking up to a stranger on the subway and asking them for their seat. What about asking a random person on the street if you could borrow their phone? If the idea makes you squeamish, you're not alone - social psychologists have found that doing these very things makes most of us almost unbearably uncomfortable. But here's the funny thing: even though we hate to ask for help, most people are wired to be helpful. And that's a good thing, because every day in the modern, uber-collaborative workplace, we all need to know when and how to call in the cavalry.

Merchants of Truth is the groundbreaking and gripping story of the precarious state of the news business told by one of our most eminent journalists. Jill Abramson follows four companies: The New York Times, The Washington Post, BuzzFeed, and Vice Media over a decade of disruption and radical adjustment. The new digital reality nearly kills two venerable newspapers with an aging readership while creating two media behemoths with a ballooning and fickle audience of millennials.

Japan is at a crossroads. The postwar economic miracle that brought it unprecedented development and prosperity is over. Since the publication of the first Culture Smart! guide, it has been overtaken by China as the world's second-largest economy. The balance of power in Asia has shifted and new players are entering the field. No one can predict how Japan will rise to the challenge, or what effect the changes will have on how people live, think, and behave.

For those who choose to break out of the confines of all-inclusive tourist resorts, Culture Smart! Dominican Republic offers a tantalizing insight into this warm, vital, and intriguing people. It takes you on a journey from the unspoiled coastline to the agricultural interior, to the imposing mountains, and to the hamlets where time appears to have stood still. It then catapults you into the 21st century, through poverty and opulence, to the hustle and bustle of the large cities and the lifestyles of the luxury coastal tourist resorts.

The use of social media platforms to interact with your audience in order to develop your brand, boost sales, and drive website traffic is known as social media marketing. Publishing excellent content, listening to and interacting with your followers, evaluating your outcomes, and executing social advertising are all part of this process. Over time, the idea of social media marketing has changed. The primary aim of utilizing social media platforms a few years ago was to increase website traffic. It has evolved into much more than simply a platform for content distribution.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

You can spend years grinding away on YouTube without ever making money or building your audience. Or you can decide to discover how to create a massive audience on YouTube and get the exposure you deserve. In the modern world, no brand can gain worldwide recognition without a solid social media game. Instagram is the most important platform to create the exposure you and your business deserve.

This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media. With a detailed analysis of the main platforms - Facebook, Instagram, Twitter, LinkedIn, and TikTok - this book teaches how to create attractive and effective content strategies.

Author Mike Rayford presents an amazing tool for any marketing professional or small business owner who wants to create and market their digital products, curate high-quality scalable content, and leverage social media tools to build a seven-figure online business. The internet quickly progressed from a small research network to a robust commercial infrastructure with an ever-increasing user base. As a result, new business functions such as e-commerce and digital marketing change how companies reach out to and connect with customers.

YouTube has changed our world - from how we view videos to how we connect and market - opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from Online video content. And, with the right roadmap, you too could be en route to create real influence and lots of money.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

As a social media-savvy lawyer, professor, and marketing consultant, Ethan Wall knows how to turn social media into a powerful business development tool – all while staying compliant with ethics rules. Having taught thousands of lawyers and helped countless firms grow their client base, I've distilled my insider knowledge into this book.

Yes: a small word, but the key to opening doors both professional and personal. The power of The Yes Factor gets you the job, the promotion, or the second date. But getting a "yes" can be tricky. Tonya Reiman explains how communication works-what the words you speak actually say about you, and how the perfect pitch can help you achieve your goals, convince your boss or client you should get the account, give a killer presentation, or win control of the remote (without ticking off your spouse!).

While starting an Amazon FBA business is not hard or complex, maintaining a successful one is. That’s where this audiobook comes in. It’s a comprehensive instruction manual for everyone who wants to build a profitable company. Inside, you’ll discover secrets that will ensure your success and strategies you won’t find anywhere else.

The third volume in the Digital Marketing Mastery Series. Author Mike Rayford presents an amazing tool for any marketing professional or small-business owner who wants to grow their brand with high-quality scalable content, leverage social media and build a seven-figure business.

Most of us assume our success relies on a network of friends and close contacts. But innovative thinking requires a steady stream of fresh ideas and new possibilities, which strangers are more likely to introduce. Our survival instincts naturally cause us to look upon strangers with suspicion and distrust, but in The Necessity of Strangers, Alan Gregerman offers the provocative idea that engaging with strangers is an opportunity, not a threat, and that engaging with the right strangers is essential to unlocking our real potential.

You’re on LinkedIn, but you’re not sure you’re getting the most out of it. You’re open to learning, but you need some guidance on how to be more effective at your time and efforts on LinkedIn. And, you believe you can have fun while learning. I mean, obviously. Otherwise, what the heck are you doing considering buying an audiobook called, Social Media Pie? That’s crazy talk, right? Or, is it brilliant? Probably a bit of both.

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.

“But I hate the sound of my voice.” Those are usually the first words new podcasters tell me. Their confidence is shaken. They think they don’t have what it takes. Their mind has misled them to believe they should be amazing the first time they sit down in front of the mic. You thought you were supposed to be good right out of the gate? Oh, no. We’re all terrible in the beginning! And guess what...you can’t change the sound of your voice. So, let’s fill it with confidence, instead?