Social Media Management

If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.

This highly enjoyable career development book reveals dynamic aspects of the workplace that are hidden to many, ignored by others - factors that can make or break careers.

Why do we lose money? It's easy to blame the economy or the financial markets - but the real trouble lies in the decisions we make. As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over. They were letting emotion get in the way of smart financial decisions. He named this phenomenon - the distance between what we should do and what we actually do - "the behavior gap". He found that once people understood it, they started doing much better.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Today, your online reputation doesn’t follow you - you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders - whether you’re an executive, manager, consultant, or entrepreneur - this reality has created incredible opportunities, of which few leaders have taken advantage.

Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy start-up days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions.

All of us know that users of the web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites - none of which are advertising.

World 3.0 reveals how we're not nearly as globalized as we think we are, and how people around the world can secure their collective prosperity through new approaches to cross-border integration. Provocative and bold, this new audiobook will surprise and move you, no matter where you stand on globalization.

Improve your leadership skills - even if you aren't a "natural" communicator - with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results.

The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this. To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.

Rise to the Top discusses how companies approach compensation - the compensation game and its many players plus women's roles in that process. Highlights the integral role that personality type plays in how women are perceived in the workplace, and how their work style affects their paycheck. Reveals the four female "powerhouse personality types", and shares specific strategies on how women can leverage these work styles to earn more money and rewards.

Moving beyond mere tolerance, us-versus-them is the costly mind-set in which organizations, communities, and whole nations too often find themselves trapped. In fact, recognizing difference as a positive force can bring astonishing value to even the most diverse organizations. In Us Plus Them, leadership scholar Todd Pittinsky introduces a groundbreaking new science of diversity.

Each of us enters the workplace not only as a human being, but as a woman or man, Leadership and the Sexes links the actual science of male/female brain differences to every aspect of business. Written by the New York Times best-selling author and gender expert Michael Gurian and acclaimed workplace gender consultant Barbara Annis, this groundbreaking audio weaves brain science and gender studies with real life examples from business leaders to provide a new vision of gender diversity.

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

Forty strong women from various ages, backgrounds and experiences have come together to share the most personal times in their lives. Listen in as these women 16-35 years of age each contribute a chapter about a hard time they have gone through and what they did to get through it. These stories will help motivate and inspire you through any hard time in your life. Your life is about to take a change for the better!

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

Contrary to most conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond employee skills and background and to identify the true game-changing character traits for creating a winning culture. Based on the author's methodology for what abilities drive decisions and actions within his own company, The 7 Non-Negotiables of Winning details how respect, belief, loyalty, commitment, trust, courage, and gratitude play an integral part to multiple key business outcomes.

This is the leadership book you have to experience: a barn-storming new take on what makes a versatile, integrated, and effective leader. Using stories and examples from the lives of leaders, from the sports stadium to the White House to the office of the CEO, Nigel Nicholson shows vividly how the capacity of leaders to see what others do not see frames their actions and allows them to transform, build, destroy, or stabilize. Leaders fail through lack of insight - into themselves and into the worlds they inhabit.

Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others.

The 25 Minute Meeting goes beyond "cut to the chase" and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity - if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward.