Social Media Management

The timeless original text; required listening for any business-person or athlete interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits, and outmaneuvers an adversary, and in doing so averts the destruction of battle. Includes a soundtrack entitled "The Mysterious Sound of Wind in the Bamboo", a 43-minute 14-track collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

The timeless original text; required listening for anyone interested in strategy. This is a work of subtlety and paradox that shows the way to a clean and aesthetic triumph. Sun Tzu insisted that a skilled warrior observes, calculates, outwits , and outmaneuvers an adversary, and in doing so averts the destruction of battle.

In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transpar­ency is to protect the interests of customers proac­tively - even if that requires spending extra money in the short run to preserve your reputation and cus­tomer relationships in the long run.

From Jenniffer Weigel's radio show on WGN in Chicago called I'm Spiritual, Dammit! comes this collection of podcasts on spirituality in the business place. Included are interviews with Jennifer Connor, CEO of Mustard Girl Mustard, and Kathryn Guylay, author of Mountain Mantras: Wellness and Life Lessons from the Slopes.

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it?

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, technology has finally caught up with human potential. In Cognitive Surplus, Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Is Twitter a place for sociability and conversation, a platform for public broadcasting, or a network for discussion? Digital platforms have become influential in every sphere of communication, from the intimate and everyday to the public, professional, and political. Since the scrappy start-up days of social media in the mid-2000s, not only has the worldwide importance of platforms grown exponentially, but also their cultures have shifted dramatically, in a variety of directions.

Improve your leadership skills - even if you aren't a "natural" communicator - with a specific communication strategy that anyone can use. Authors Matha and Boehm present research showing that all managers can improve performance by using the principles outlined in Beyond the Babble. They explore why communication is crucial, how and when to do it, how to embed it in an organization's culture, and how to measure results.

Accenture wins a lot of awards and portrays itself as the perfect company, but perhaps Accenture seems too good to be true. After all, the company promised "market relevant" and "performance based" to its Austin call center agents, but it did not follow through.

Due to all that entrepreneurs contribute to society and business, we ought to praise them for what they do. If you would like to honor entrepreneurs, read this poetry book.

This book is about what Mark Carney has called "the social license for financial markets" and how it can point us toward a more sustainable future. Author David Rouch argues that what it reveals contrasts sharply with the usual portrayals of markets as places of unrestrained financial self-interest. Drawing attention to a more complex reality and the presence of justice-focused aspirations in finance can positively impact individual, institutional, and systemic behavior: change, not imposed by regulators, but emerging from the very substance of market relationships.

Showing you what you need to know and giving you a clear framework for putting numbers to reputation, this audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance, and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business.

The last five years have seen dramatic and fundamental changes in whistleblower procedures for organizations. Prompted by a spate of important public disclosures, organizations are now mandated by law to implement effective arrangements enabling employees to speak up about perceived wrongdoing. Currently few resources exist to help with this. To help fill the gap, The Whistleblowing Guide examines the opportunities and challenges associated with different types of whistleblowing and speak-up arrangements, making recommendations based on best practices you can trust.

Too many of us live our lives trying to shoehorn our many activities and responsibilities into too few time slots available. Managing the myriad of activities has become an all-consuming chore. And we're so stressed that our relationships and job performance suffer. Why? Because we organize our time and our lives poorly. This book presents 151 quick and easy ways to meet these challenges in our daily lives. Each idea comes from the real world experiences of people like you - people who are experimenting with, examining, and discovering unique solutions to the time problems all of us face every day.

Just as your power bill continues to rise, the sun also rises. Why are we letting a renewable resource that beams down on us each day go to waste? Solar energy is no longer a distant dream of the future. It is a real, viable option for America’s power needs, and T.J. Kanczuzewski of Inovateus Solar is mapping out a path for energy independence for anyone looking for clean, renewable power.

Birth, death, and conflict - three things you truly can't avoid. Whether it's big or small, conflict eats into productivity and makes people feel stuck. Yet solutions exist for even the toughest situations with the most intractable people. The answer lies in better communication - not just using different words, but rather learning to think differently. I Hear You supplies proven techniques for stepping outside one's point of view and seeing things from other perspectives.

The first wave of the Millennial Generation - born between the early 1980s and 2002 - is just graduating from college and entering the work force. Employers, meantime, are bracing for some of the biggest management challenges they've ever faced: Integrating the most demanding and most protected generation in history into a workplace shaped by the driven baby-boom generation.

In a provocative and practical look at modern stress, Seeking Serenity offers an empowering new message: Stress can serve as a guide to living our happiest and healthiest lives. In Seeking Serenity, stress columnist Amanda Enayati challenges our long-held assumptions about stress, painting a groundbreaking picture that separates myth from reality when it comes to what is commonly referred to as the plague of modern life.

How do we fill the world with contemporary sages and kick-ass saints, who are as adept at surrendering themselves to authenticity as they are at innovating initiatives of breathtaking power? Igniting Your Soul at Work provides some insightful answers to that question. This isn't your ordinary type of leadership book, manual, or mandate. Robert leads us in another direction, where we can expand our worldview to allow greater understanding, wisdom, and effectiveness to reveal itself.

Rise to the Top discusses how companies approach compensation - the compensation game and its many players plus women's roles in that process. Highlights the integral role that personality type plays in how women are perceived in the workplace, and how their work style affects their paycheck. Reveals the four female "powerhouse personality types", and shares specific strategies on how women can leverage these work styles to earn more money and rewards.