Social Media Management

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

For a decade, Areva Martin has used the media to build a huge platform that expanded the influence and power of her brand exponentially. Media appearances on Dr. Phil, Anderson Cooper 360, The Doctors, CNN, MSNBC, FOX, and more have virtually eliminated the need of a marketing budget for her thriving law firm and nonprofit organization while securing her place as one of America's most sought after thought leaders.

Mastering the Art of Oral Presentations is your expert guide to delivering memorable and effective speeches and presentations. Whether selling a product, offering a service, or bidding for a contract, your oral presentation skills can often determine success or failure. This invaluable resource delivers real-world advice and proven strategies to elevate your game and close the deal. Comprehensive coverage of preparation procedures, delivery techniques, and presentation strategies provide you with the tools and knowledge to motivate and persuade your audience.

This timeless text is required listening for any business person or athlete interested in strategy. It includes a soundtrack entitled "The Mysterious Sound of Wind In the Bamboo", a 43-minute collection of Zen-inspired Japanese music by the Matsu Take Ensemble.

Marketing Management contains eight manuscripts in one book to help your business grow to new heights with expert marketing techniques.

Today, your online reputation doesn’t follow you - you follow it. In an increasingly virtual world, your digital presence defines who you are even before your physical presence. For business leaders - whether you’re an executive, manager, consultant, or entrepreneur - this reality has created incredible opportunities, of which few leaders have taken advantage.

The Man Who Quit Money is an account of how one man learned to live, sanely and happily, without earning, receiving, or spending a single cent. Suelo doesn't pay taxes, or accept food stamps or welfare. He lives in caves in the Utah canyonlands, forages wild foods and gourmet discards. He no longer even carries an I.D. Yet he manages to amply fulfill not only the basic human needs - for shelter, food, and warmth - but, to an enviable degree, the universal desires for companionship, purpose, and spiritual engagement.

As Janell Burley Hofmann, mother of five, wrapped her 13-year-old's iPhone on Christmas Eve, she was overwhelmed by questions: "Will my children learn to sit and wonder without Googling? Should I know their passwords for online accounts? Will they experience the value of personal connection without technology?" In iRules, Hofmann provides families with the tools they need to find a balance between technology and human interaction through a philosophy she calls Slow Tech Parenting.

Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.

What could be better than getting anyone to do anything in seven minutes…or less? Finally, a revolutionary new approach scientifically proven to create instant, effective, and lasting change in anyone—coworkers, friends, family, strangers, even yourself.

This audiobook offers guidance for dealing with this common and frustrating form of behavior. Many people often say "yes" to something when they'd rather say "no." They offer cooperation through words but follow up with how they really feel - in actions that contradict their words. That's passive-aggression. At its heart, passive-aggression is about being untrue to oneself, which makes it impossible to have a clean relationship with others.

You don't have to do a dangerous job to endure a health-destroying, possibly life-threatening workplace. Just ask the manager in a senior finance role whose immense workload required frequent all-nighters, leading to alcohol and drug addiction. Or the dedicated news media producer whose commitment to getting the story resulted in a 60-pound weight gain thanks to having no down time to eat properly or exercise. These individuals are not exceptions. Every industry is filled with them, and the costs, to both employees and their companies, is enormous.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

In Sport Matters: Leadership, Power, and the Quest for Respect in Sports, Shropshire examines the need for diversity, inclusion, respect, and equality in sports, focusing on the need for leadership to embrace and deliver these principles in a real and tangible way within the sports industry. He also introduces the sports power matrix, a framework for understanding power within the sports industry.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

The 25 Minute Meeting goes beyond "cut to the chase" and shows you how to take back your work day with smarter planning and more productive action. Meetings have become a de facto way of working, and as they pile up and stretch to interminable lengths, they eat up our days and sink productivity - if they are poorly planned and run. Done well, meetings are short, sharp, productive affairs that provide critical time and space for the interactions that drive business forward.

Glauben Sie, dass Sie Tausende von Followern haben müssen, um auf IG Geld zu verdienen? Ich nenne das Blödsinn. Wie viel Geld du als Einzelunternehmer oder Kleinunternehmer auf IG verdienst, hängt immer von deiner Strategie und deinem Angebot ab. Es geht darum, Ihre Zielgruppe zu kennen, eine Botschaft zu formulieren, die sie interessiert, und eine Lösung für ihr "Problem" zu bieten. In diesem Buch erfahren Sie, wie ich und andere mit IG mit minimalem Zeitaufwand und mit weniger als 1000 Followern Tausende von Dollar verdienen.

An introduction for everyone. In this rich, fascinating—surprisingly accessible—introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a "how to" for hands-on techies, the book serves lay listeners and experts alike by covering new case studies and the latest state-of-the-art techniques.

In this powerful guide, award-winning psychiatrist Dr. Anders Hansen provides groundbreaking strategies to reclaim your focus and mental well-being. Unveiling the evolutionary reason for our distractibility, The Attention Fix sheds light on the toll our constant connection to smartphones and digital devices takes on our mental well-being. Backed by extensive research and studies, Dr. Hansen’s insights are scientifically proven and enriched through his exploration of the intricacies of the human brain.

Connectional intelligence unlocks the 21st-century secret to getting "big things done" regardless of who you are, where you live, or what you do. We typically associate success and leadership with smarts, passion, and luck. But in today's hypercompetitive world, even those gifts aren't enough. Get Big Things Done argues that the game changer is a thoroughly modern skill called connectional intelligence.