Social Media Study

There is a war on for your mind. We are endlessly confronted by those who would manipulate us – advertisers, pick-up artists, politicians, big tech, cult leaders and many more – even the humble waiter who asks, ‘Still or sparkling?’ All forms of communication are designed to persuade you in some way. Politicians and nudge units manipulate us into agreeing with controversial policies. Adverts tell us to buy lots of this, but none of that. The news tells us what to care about. Charities compete for our support. Social media buffets us with algorithms.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

In a world overflowing with information, how can we adapt our learning methods to thrive? Dave Cormier, a pioneering figure in digital education, presents a thought-provoking manifesto in Learning in a Time of Abundance. A leading voice in digital learning, Cormier offers a fresh perspective on how we can face the uncertainty of a world where our challenges don't have clear answers amid an overwhelming digital landscape.

When a murderous psychopath goes on a killing spree, law enforcement officials and the media never make his religion the central issue - unless he happens to be a Muslim. Then it sets off another frenzied wave of commentary about the inherent evils that lurk within the Muslim faith. From Fox News talking heads, who regularly smear Muslim leaders as secret terrorists, to Bill Maher, who has made Islam a routine target, it has become widely acceptable to libel a religion with a following of over 1.5 billion people.

Facts are and must be the coin of the realm in a democracy. Unfortunately, for citizens in the United States and throughout the world, distinguishing between fact and fiction - always a formidable challenge - is now more difficult than ever, as a constant stream of questionable information pours into media outlets. Lewis argues forcefully that while data points and factoids abound, it is much harder to get to the whole truth of complex issues in time for that truth to guide citizens, voters, and decision makers.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

In Losing the News, Pulitzer Prize-winning journalist Alex S. Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy. Losing the News depicts an unsettling situation in which the American birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Melding the long-term history of technology with the latest headlines and findings of computer science and social science, The Efficiency Paradox questions our ingrained assumptions about efficiency, persuasively showing how relying on the algorithms of digital platforms can in fact lead to wasted efforts, missed opportunities, and above all an inability to break out of established patterns. Edward Tenner offers a smarter way of thinking about efficiency, revealing what we and our institutions can learn from the random and unexpected.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

How does the spectacle of the sufferings of others affect us? Are viewers inured - or incited - to violence by the depiction of cruelty? Susan Sontag here takes a fresh look at the representation of atrocity - from Goya's The Disasters of War to photographs of the American Civil War, lynchings of Blacks in the South, and the Nazi death camps, and to more contemporary horrific images of Bosnia, Sierra Leone, Rwanda, Israel, and Palestine, as well as New York City on September 11, 2001.

Reddit hails itself as "the front page of the Internet". It's the third-most visited website in the US—and yet, millions of Americans have no idea what it is. We Are the Nerds is an engrossing look deep inside this captivating, maddening enterprise, whose army of obsessed users have been credited with everything from solving cold-case crimes and spurring tens of millions of dollars in charitable donations to seeding alt-right fury and landing Donald Trump in the White House.

For as long as queer women have existed, they’ve created gathering grounds where they can be themselves. From the intimate darkness of the lesbian bar to the sweaty camaraderie of the softball field, these spaces aren’t a luxury—they’re a necessity for queer women defining their identities. In A Place of Our Own, journalist June Thomas invites listeners into six iconic lesbian spaces over the course of the last sixty years, including the rural commune, the sex toy boutique, the vacation spot, and the feminist bookstore.

In artist Paul Klee’s The Twittering Machine, the bird-song of a machine acts as bait to lure humankind into a pit of damnation. Leading political writer Richard Seymour argues that this is a chilling metaphor for our relationship with social media. Former social media executives tell us that the system is an addiction machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience.

The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O'Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work - equal parts James Bond, Mike Wallace, and Saul Alinsky - has had a consistent and powerful impact on its targets.

You either were there or you wanted to be. A defining New York City institution co-founded by Norman Mailer, The Village Voice was the first newspaper to cover hip-hop, the avant-garde art scene, and Off-Broadway with gravitas. It reported on the AIDS crisis with urgency and seriousness when other papers dismissed it as a gay disease. In 1979, the Voice’s Wayne Barrett uncovered Donald Trump as a corrupt con artist before anyone else was paying attention.

On the central and north coast of British Columbia, the Great Bear Rainforest is the largest intact temperate rainforest in the world, containing more organic matter than any other terrestrial ecosystem on the planet. The area plays host to a wide range of species, from thousand-year-old western cedars to humpback whales to iconic white Spirit bears. According to local residents, another giant is said to live in these woods.

In this strange and wonderful book, thirty elders of the ancient Hopi tribe of Northern Arizona—a people who regard themselves as the first inhabitants of America—freely reveal the Hopi worldview for the first time in written form. The Hopi kept this view a secret for countless centuries, and anthropologists have long struggled to understand it. Now they record their myths and legends, and the meaning of their religious rituals and ceremonies as a gift to future generations.

Is it just a phase, a fad, or a real issue with your teen? This comprehensive guidebook explores the unique challenges that thousands of families face every day raising a teenager who may be transgender, gender-variant, or gender-fluid. Covering extensive research and with many personal interviews, as well as years of experience working in the field, the author covers pressing concerns relating to physical and emotional development, social and school pressures, medical options, and family communications.

In Lurking, Joanne McNeil digs deep and identifies the primary (if sometimes contradictory) concerns of people online: searching, safety, privacy, identity, community, anonymity, and visibility. She charts what it is that brought people online and what keeps us here even as the social equations of digital life - what we’re made to trade, knowingly or otherwise, for the benefits of the internet - have shifted radically beneath us. It is a story we are accustomed to hearing as tales of entrepreneurs and visionaries and dynamic and powerful corporations.