Social Media Study

Brought to life through real-world examples and backed by rigorous data, The Athena Doctrine shows how feminine traits are ascending - and bringing success to people and organizations around the world. By nurturing, listening, collaborating and sharing, women and men are solving problems, finding profits, and redefining success in every realm.

It has been three decades since Nirvana upended the pop cultural landscape with Nevermind, the landmark album that became the soundtrack of Generation X, capturing its confusion, frustration, and passion. In 1993, Michael Azerrad published what stands as the definitive biography of this revolutionary band and its star-crossed leader Kurt Cobain. Written with the band’s complete cooperation—the only book to feature interviews with Cobain, bassist Krist Novoselic, and drummer Dave Grohl—it became a massive bestseller and, in the words of Cobain, "the best rock book I’ve ever read.”

From one of the greatest French philosophers of the 20th century comes a seminal study and critique of propaganda. Taking not only a psychological approach but a sociological approach as well, Jacques Ellul outlines the taxonomy for propaganda and, ultimately, its destructive nature towards democracy. Drawing from his own experiences fighting for the French resistance against the Vichy regime, Ellul offers a unique insight into the propaganda machine.

With all the whiz, bang, pop, and shimmer of a glowing arcade, volume 1 of The Ultimate History of Video Games reveals everything you ever wanted to know and more about the unforgettable games that changed the world, the visionaries who made them, and the fanatics who played them. Starting in arcades then moving to televisions and handheld devices, the video game invasion has entranced kids and the young at heart for nearly fifty years. And gaming historian Steven L. Kent has been there to record the craze from the very beginning.

In this widely acclaimed memoir ("Riveting, moving...a wonderful book" The New York Times Book Review), Katharine Graham tells her story—one that is extraordinary both for the events it encompasses and for the courage, candor, and dignity of its telling.

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In They Knew, New York Times bestselling author Sarah Kendzior explores the United States’ “culture of conspiracy,” putting forth a timely and unflinching argument: uncritical faith in broken institutions is as dangerous as false narratives peddled by propagandists. Conspiracy theories are on the rise because officials refuse to enforce accountability for real conspiracies.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground. We live in a technological universe in which we are always communicating. And yet we have sacrificed conversation for mere connection. Preeminent author and researcher Sherry Turkle has been studying digital culture for over 30 years. Long an enthusiast for its possibilities, here she investigates a troubling consequence.

In Raising Trump, Ivana Trump reflects on her extraordinary life and the raising of her three children - Donald Jr., Eric, and Ivanka - and recounts the lessons she taught her children as they were growing up.

Bestsellerautor Yuval Noah Harari erklärt, wie Informationsnetzwerke unsere Welt geschaffen haben und sie jetzt zu zerstören drohen In den letzten 100.000 Jahren hat die Menschheit enorme Macht erlangt. Doch trotz all unserer Entdeckungen, Erfindungen und Eroberungen befinden wir uns heute in einer existenziellen Krise. Die Welt steht am Rande des ökologischen Zusammenbruchs. Zuhauf werden Falschinformationen verbreitet.

This memoir written by writer, orator, and former slave Frederick Douglass describes, in gripping detail, the circumstances of his upbringing, his brutal treatment at the hands of slave-owners, and his narrow escape from Maryland to freedom. Written in 1845, this narrative is one of the most famous works of American literature and provided fuel for the abolitionist movement that began in the early 19th century.

Streaming video games is now a billion-dollar industry. In 2022, Twitch alone had over 140 million active monthly users, with top players earning millions each year. But success breeds envy, and when big money's being made, everyone wants a piece.

Steven L. Kent has been playing video games since Pong and writing about the industry since the Nintendo Entertainment System. In volume 1 of The Ultimate History of Video Games, he chronicled the industry’s first thirty years. In volume 2, he narrates gaming’s entrance into the twenty-first century, as Nintendo, Sega, Sony, and Microsoft battle to capture the global market.

Lewis Howes grew up as an athlete. He was a two-sport All-American and went on to play football professionally. Howes then transferred his competitive nature from sports to business, building his podcast, The School of Greatness, into a global phenomenon. But his whole identity was built on misguided beliefs about what "masculinity" was: dangerous, false ideas learned from teammates and coaches in locker rooms and stereotypes in the media. Like so many men, Howes grew up to be angry, frustrated, and always chasing something that was never enough.

On Instagram, the private work of mothering has been turned into a public performance that’s generating billions of dollars, and the message is simple: that we’re all just a couple of clicks away from a better, more beautiful experience of motherhood. Momfluenced examines the performance of motherhood—producers of it and consumers of it—through the multilayered phenomenon of the mommy influencer.

On the central and north coast of British Columbia, the Great Bear Rainforest is the largest intact temperate rainforest in the world, containing more organic matter than any other terrestrial ecosystem on the planet. The area plays host to a wide range of species, from thousand-year-old western cedars to humpback whales to iconic white Spirit bears. According to local residents, another giant is said to live in these woods.

Nothing "goes viral". If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history - of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like.

More than 50 years ago, John Coltrane drew the 12 musical notes in a circle and connected them with straight lines, forming a five-pointed star. Inspired by Einstein, Coltrane had put physics and geometry at the core of his music. Physicist and jazz musician Stephon Alexander returns the favor, using jazz to answer physics' most vexing questions about the past and future of the universe.

When NBC decided to move Jay Leno into prime time to make room for Conan O'Brien to host the Tonight show - a job he had been promised five years earlier - skeptics anticipated a train wreck for the ages. It took, in fact, only a few months for the dire predictions to come true. Leno's show, panned by critics, dragged down the ratings - and the profits - of NBC's affiliates, while ratings for Conan's new Tonight show plummeted to the lowest levels in history.