Social Media Study

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

Family Guy and Philosophy brings together low-brow, potty-mouthed, cartoon humor and high-brow philosophical reflection to deliver an outrageously hilarious and clever exploration of one of TVs most unrelenting families. (Okay, its not that high-brow.)

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

Now in its second edition, The Virtues of Captain America is updated to include all the new developments in Captain America's saga. This edition also offers new material on Sam Wilson—formerly Captain America's partner the Falcon who recently became Captain America himself—and how his interpretation of the role compares to Steve Rogers's.

On the night of October 6, 1998, 21-year-old Matthew Shepard left a bar with two alleged “strangers”, Aaron McKin­ney and Russell Henderson. Eighteen hours later, Matthew was found tied to a log fence on the outskirts of town, unconscious and barely alive. Overnight, a politically expedient myth took the place of important facts. By the time Matthew died a few days later, his name was synonymous with anti-gay hate. The Book of Matt, first published in 2013, demonstrated that the truth was in fact far more complicated - and daunting.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the best-selling author of Googled. Advertising and marketing touches on every corner of our lives, and is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. And of all the industries wracked by change in the digital age, few have been turned on its head as dramatically as this one has.

This edition brings together some of Ephron’s most famous writing on a generation of women (and men) who helped shape the way we live now, and on events ranging from the Watergate scandal to the Pillsbury Bake-Off. In these sharp, hilariously entertaining, and vividly observed pieces, Ephron illuminates an era with wicked honesty and insight. From the famous "A Few Words About Breasts" to important pieces on her time working for the New York Post and Gourmet Magazine, these essays show Ephron at her very best.

Derrière ce titre ironique, Roxane Gay développe une réflexion révolutionnaire et bienvenue sur l'état actuel du féminisme. Lassée des prises de position parfois trop clivantes de certaines organisations féministes, elle rappelle que la défense de l'égalité des sexes ne dispense pas d'assumer ses contradictions. On peut aimer la télé-réalité, se peindre les ongles en rose et revendiquer le fait d'être féministe.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

Disinformation: The Nature of Facts and Lies in the Post-Truth Era cannot cure all the ills of a post-truth world, but by demonstrating how the emergence of digital technology into everyday life has knitted together a number of seemingly loosely related forces-historical, psychological, economic, and cultural-to create the post-truth culture, Disinformation will help you better understand how we got to where we now are, see how we can move beyond a culture in which facts are too easily dismissed, and develop a few highly practical skills for separating truth from lies.

Former big-city crime reporter Tamara Cherry calls on her award-winning skills as a journalist to examine the impact of the media on trauma survivors and the impact of trauma on members of the media. As Tamara documents the experiences of those who were forced to suffer on the public stage, she is confronted by everything she got wrong on the crime beat. Covering murders and traffic fatalities to sexual violence and mass violence, Cherry exposes a system set up to fail trauma survivors and journalists.

Is it just a phase, a fad, or a real issue with your teen? This comprehensive guidebook explores the unique challenges that thousands of families face every day raising a teenager who may be transgender, gender-variant, or gender-fluid. Covering extensive research and with many personal interviews, as well as years of experience working in the field, the author covers pressing concerns relating to physical and emotional development, social and school pressures, medical options, and family communications.

You know the type: the woman who won't shut up, who's too brazen, too opinionated - too much. She's the unruly woman, and she embodies one of the most provocative and powerful forms of womanhood today. In Too Fat, Too Slutty, Too Loud, Anne Helen Petersen uses the lens of "unruliness" to explore the ascension of pop culture powerhouses like Serena Williams, Hillary Clinton, Nicki Minaj, and Kim Kardashian, exploring why the public loves to love (and hate) these controversial figures.

Tip of the Spear boldly and compellingly argues that prisons are a domain of hidden warfare within US borders. With this book, Orisanmi Burton explores what he terms the Long Attica Revolt, a criminalized tradition of Black radicalism that propelled rebellions in New York prisons during the 1970s. The reaction to this revolt illuminates what Burton calls prison pacification: the coordinated tactics of violence, isolation, sexual terror, propaganda, reform, and white supremacist science and technology that state actors use to eliminate Black resistance within and beyond prison walls.

Unlikeable Female Characters traces the evolution of highly memorable female characters, examining what exactly makes them popular, how audiences have reacted to them, and the ways in which pop culture is finally allowing us to celebrate the complexities of being a woman. Anna Bogutskaya, film programmer, broadcaster, and cofounder of the horror film collective and podcast The Final Girls takes us on a journey through popular film, TV, and music, looking at the nuances of womanhood on and off-screen to reveal whether pop culture—and society—is finally ready to embrace complicated women.

In 1981, emboldened by Ronald Reagan’s election, a group of some 50 Republican operatives, evangelicals, oil barons and gun lobbyists met in a Washington suburb to coordinate their attack on civil liberties and the social safety net. These men and women called their coalition the Council for National Policy. Over four decades, this elite club has become a strategic nerve centre for channelling money and mobilising votes behind the scenes.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....

High-tech innovations are created at a dazzling speed, and it all points to a world that is getting faster at a dizzying pace. Azeem Azhar knows this better than most. Over the last three decades, he has founded companies bought by Amazon and Microsoft, served as the Economist’s first ever internet correspondent, and created a leading international tech newsletter and podcast, the Exponential View. Now, Azhar offers a revelatory new model for understanding how technology is changing the world.