Social Sciences Media Studies

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

This study guide contains over 40 practice questions with answers to help you pass the PTCB exam! Our questions are written by leaders in this industry and can help you pass this exam. We welcome you to a rewarding career in being a pharmacy technician.

"Why do conservatives hate comedy? Why is there no right-wing Jon Stewart?" These sorts of questions launch a million tweets, a thousand op-eds, and more than a few scholarly analyses. That's Not Funny argues that it is both an intellectual and politically strategic mistake to assume that comedy has a liberal bias. Matt Sienkiewicz and Nick Marx take listeners—particularly self-described liberals—on a tour of contemporary conservative comedy and the "right-wing comedy complex."

Who gets to control the media we consume? Can we intervene, or at least mitigate the influence of constant content? Mixing personal anecdotes with historical and political criticism, Image Control explores art, social media, photography, and other visual mediums to understand how our culture and our actions are manipulated, all the while building toward the idea that if fascism emerges as aesthetics, then so too can anti-fascism.

The one real difference between the American press and the Soviet state newspaper Pravda was that the Russian people knew they were being lied to. To expose the lies our media tell us today, controversial journalist James O'Keefe created Project Veritas, an independent news organization whose reporters go where traditional journalists dare not. Their investigative work - equal parts James Bond, Mike Wallace, and Saul Alinsky - has had a consistent and powerful impact on its targets.

With provocative discussions from both professional and fan writers, on subjects from Star Trek to The X-Files and Buffy the Vampire Slayer to Harry Potter, Twilight, and beyond, Fic sheds light on the widely misunderstood world(s) of fanfiction - not only how fanfiction is transforming the literary landscape, but how it already has.

Let's take stock of young America. Compared to previous generations, American youth have more schooling (college enrollments have never been higher); more money ($100 a week in disposable income); more leisure time (five hours a day); and more news and information (Internet, The Daily Show, RSS feeds). What do they do with all that time and money? They download, upload, IM, post, chat, and network. (Nine of their top ten sites are for social networking.) They watch television and play video games (2 to 4 hours per day).

A sharecropper, a warrior, and a truth-telling prophet, Fannie Lou Hamer (1917-1977) stands as a powerful symbol not only of the 1960s Black freedom movement, but also of the enduring human struggle against oppression. This is a rhetorical biography that tells the story of Hamer's life by focusing on how she employed symbols - images, words, and even material objects such as the ballot, food, and clothing - to construct persuasive public personae, to influence audiences, and to effect social change.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

In Losing the News, Pulitzer Prize-winning journalist Alex S. Jones offers a probing look at the epochal changes sweeping the media, changes which are eroding the core news that has been the essential food supply of our democracy. Losing the News depicts an unsettling situation in which the American birthright of fact-based, reported news is in danger. But it is also a call to arms to fight to keep the core of news intact.

Social media on the internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry.

Labor Day, 1969: Two recent college graduates move to New York to edit a new magazine called the National Lampoon. Over the next decade, Henry Beard and Doug Kenney, along with a loose amalgamation of fellow satirists such as Michael O’Donoghue and P. J. O’Rourke, popularized a smart, caustic, ironic brand of humor that has become the dominant voice of American comedy. Ranging from sophisticated political satire to broad raunchy jokes, the National Lampoon introduced iconoclasm to the mainstream, selling millions of copies to an audience both large and devoted.

As a deafblind woman with partial vision in one eye and bilateral hearing aids, Elsa Sjunneson lives at the crossroads of blindness and sight, hearing and deafness—much to the confusion of the world around her. And she knows how wrong our one-size-fits-all definitions of disability can be. Part memoir, part cultural criticism, part history of the deafblind experience, Being Seen explores how our cultural concept of disability is more myth than fact, and the damage it does to us all.

What does it mean to be Asian American? How does our racialization in the United States shape our lives and our worldviews? With candor and care, Ellie Yang Camp, a Taiwanese American educator, offers a set of ideas and frameworks to guide us toward a more nuanced understanding of these questions. Drawing on her experiences and observations from history, conversations with Asian American peers, and lessons derived from other people of color, Camp unpacks the confusing dynamics that underlie anti-Asian stigmas and stereotypes in the US.

Krys Malcolm Belc has thought a lot about the interplay between parenthood and gender. As a nonbinary, transmasculine parent, giving birth to his son Samson clarified his gender identity. And yet, when his partner Anna adopted Samson, the legal documents listed Belc as "the natural mother of the child." The Natural Mother of the Child journeys both toward and through common perceptions of what it means to have a body and how that body can influence the perception of a family.

The media of the 1950s and 1960s promoted an idealized version of American life sustained by the nuclear family and bolstered by a booming consumer economy. The seemingly wholesome and simple lifestyles portrayed on television screens, however, belied a torrent of social, economic, and political struggles occurring at the time. By the late 1950s, television writers were increasingly constrained to distract audiences from confronting counternarratives to the Dream.

A new audiobook based on a groundbreaking cross-generational study reveals both greater freedom and new constraints for men and women in their work and family lives. Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, studied two generations of Wharton college students as they graduated: Gen Xers in 1992 and Millennials in 2012.

Author Finn Brunton reveals how technological utopians and political radicals created experimental money to bring about their visions of the future: protecting privacy or bringing down governments, preparing for apocalypse or launching a civilization of innovation and abundance that would make its creators immortal. Filled with marvelous characters, stories, and ideas, Digital Cash is an engaging and accessible account of the strange origins and remarkable technologies behind today’s cryptocurrency explosion.

In this retreat experience, Richard Rohr explores the role of men in society and religion. Father Rohr focuses on the yearning to rediscover passion in masculine identity and in the purpose of life. He uses archetypes (symbolic images) to transmit his powerful message about male spirituality and integration. He challenges listeners to encounter their archetype (king, warrior, magician, or lover), recognize its dark side, and empower their journey through drumming, dialogue, and discovery.

Barcelona and Real Madrid: two of the most powerful and popular clubs in world football, and one of the world's most bitter sporting rivalries. Going far beyond the boundaries of just sport alone, this is a rivalry at the heart of Spanish life, taking in politics and culture and splitting a country in two. El Clasico gets to the heart of that rivalry, investigating the intrigue, the larger-than-life characters, the key flashpoints and their consequences.