Social Technology

The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.

TikTok, Instagram, and YouTube Shorts are all the rage right now. Would you like to learn how to use them to make real money on your own time creating and talking about topics you love? Are you a selfie queen or viral dance guru? Maybe it’s time for you to take this love of short-format videos and make it into a real business! While the title of social media influencer was once reserved for celebrities, the unprecedented growth of the internet has made it possible for more individuals than ever to be gain that status. And make money in the process.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

Many of us know little about Archimedes other than his "Eureka" exclamation upon discovering that he could immerse an object in a full tub of water and measure the spillage to determine the object's weight. That seemingly simple observation not only proved to King Hieron II of Syracuse that a certain amount of silver had been used in what was supposed to be his solid-gold crown, it established the key principles of buoyancy that govern the flotation of hot-air balloons, ships, and denizens of the sea.

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.

The internet seems to have brought the world together only so we can tear each other apart. Social media platforms have become toxic and polarizing environments. Many of us are overwhelmed and disillusioned by the endless online conflict and negativity. How did we get here, and what can we do about it? The internet is changing not only how we communicate but also what we communicate. Pastor and former radio host Douglas Bursch provides a spiritual examination of why social media divides people and how Christians can address polarization through a ministry of peacemaking.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

Ever feel like you don’t even own the hardware and software you paid dearly for? Ever get the impression that you have to ask for permission before installing or changing a program on your device? Ever feel like Facebook and Instagram are listening to your conversations to show you relevant ads? You’re not alone. Half-baked products and services that chip away at your sense of ownership, independence and privacy are a part of a global wave of corporate indifference that micromanages and spies on honest, uniformed customers.

New York Times, Wired, Atlantic Monthly, Discover bestselling author Steven Kotler has written extensively about those pivotal moments when science fiction became science fact...and fundamentally reshaped the world. Now he gathers the best of his best, updated and expanded upon, to guide listeners on a mind-bending tour of the far frontier, and how these advances are radically transforming our lives.

The world we live in today, where everything is tracked by corporations and governments, originates with one manic, elusive, utterly unique man—as prone to bullying as he was to fits of surpassing generosity and surprising genius. His name was Hank Asher, and his life was a strange and spectacular show that changed the course of the future. In The Hank Show, critically acclaimed author and journalist McKenzie Funk relates Asher's stranger-than-fiction story.

The ability to hack AI and the technology industry's lack of effort to secure it is thought by experts to be the biggest unaddressed technology issue of our time. Hacking Artificial Intelligence sheds light on these hacking risks, explaining them to those who can make a difference. This book is the first-ever layman's guide to the new world of hacking AI and introduces the field to thousands of people who should be aware of these risks. From a security perspective, AI is today where the internet was thirty years ago. It is wide open and can be exploited.

Künstliche Intelligenz ist die Coming Wave, der nächste technologische Sprung, der sich nicht aufhalten lässt. Wir nähern uns einem kritischen Punkt in der Menschheitsgeschichte. Die Künstliche Intelligenz steht noch am Anfang, doch die Welle baut sich auf, und wir sind darauf nicht vorbereitet. Mustafa Suleyman ist Mitbegründer von DeepMind, dem KI-Pionier, der nun Teil von Alphabet ist, dem Google-Mutterkonzern. Er ist der ultimative KI-Insider. Sein Buch zeigt, was auf dem Spiel steht, und fragt, wie wir von den neuen Technologien profitieren können, ohne die Kontrolle zu verlieren.

After yet another online dating disaster, Amy Webb was about to cancel her JDate membership when an epiphany struck: It wasn’t that her standards were too high, as women are often told, but that she wasn’t evaluating the right data in suitors’ profiles. That night Webb, an award-winning journalist and digital-strategy expert, made a detailed, exhaustive list of what she did and didn’t want in a mate.

The Start at Zero books are a series of books for absolute beginners, and are short, concise, and to the point. Podcasting is no different. Sometimes you just need some basic principles to get started, and you are on your way. Millian Quinteros is an accomplished voice over artist, podcast producer, and on-air talent. In this book, he boils down over 20 years of experience into bite-sized pieces, so you can take what you need and go.

Since 2012 the organization Girls Who Code has taught computing skills to and inspired over 10,000 girls across America. Now its founder, Reshma Saujani, wants to inspire you to be a girl who codes! Bursting with down-to-earth explanations of coding principles and real-life stories of girls and women working at places like Pixar and NASA, this audiobook shows what a huge role computer science plays in our lives and how much fun it can be.

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one like Guy Kawasaki, the legendary former chief evangelist for Apple and a pioneer of business blogging, tweeting, Facebooking, Tumbling, and much more. Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media - the one essential guide to get the most bang for your time, effort, and money.

In recent decades, we have witnessed an explosion in the number of visual images we encounter, as our lives have become increasingly saturated with screens. From Google Images to Instagram, video games to installation art, this transformation is confusing, liberating and worrying all at once, since observing the new visuality of culture is not the same as understanding it.