Social Technology

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: It would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic one billion dollars when Instagram had only 13 employees.

The Perfect Weapon is the startling inside story of how the rise of cyberweapons transformed geopolitics like nothing since the invention of the atomic bomb. Cheap to acquire, easy to deny, and usable for a variety of malicious purposes, cyber is now the weapon of choice for democracies, dictators, and terrorists. Two presidents - Bush and Obama - drew first blood with Operation Olympic Games, which used malicious code to blow up Iran’s nuclear centrifuges, and yet America proved remarkably unprepared when its own weapons were stolen from its arsenal.

In our rapidly evolving digital age, mastering the landscape is more than just beneficial—it's essential. "Social Media Marketing for Beginners 2024" is crafted specifically with beginners in mind, providing a clear path through the complexity of social media marketing. This book offers step-by-step strategies, practical tips, and comprehensive case studies to elevate you from a novice to a marketing maestro swiftly.

Remarkably little is known about the European eel, Anguilla anguilla. So little, in fact, that scientists and philosophers have, for centuries, been obsessed with what has become known as the “eel question”: Where do eels come from? What are they? Are they fish or some other kind of creature altogether? Even in our age of advanced science, no one has ever seen eels mating or giving birth, and we still don’t understand what drives them, after living for decades in freshwater, to swim great distances back to the ocean at the end of their lives. They remain a mystery.

We are entering a new technological age in which artificial intelligence and immersive media will transform society at all levels, mediating our lives by altering what we see, hear, and experience. If managed well, this could unleash a new age of abundance. If managed poorly, this technological revolution could easily go astray, compromising our privacy, autonomy, agency, and humanity. Two industry veterans provide a data-driven debate on whether the new world we're creating will be a technological utopia or an AI-powered dystopia and give guidance on how to aim for the best future we can.

When Temple Grandin was born, her parents knew that she was different. It wasn’t until years later that she was diagnosed with autism, a brain disorder that makes communication difficult. Today, Dr. Temple Grandin is a scientist and professor of animal science at Colorado State University. Her career has revolutionized the livestock industry - each year, half the cattle in the United States are handled in cruelty-free facilities she designed. She is also a passionate advocate for autism, using her experience to prove that people with this disorder can have “normal” lives.

An inspiring collection of essays, in which Albert Einstein addresses the topics that fascinated him as a scientist, philosopher, and humanitarian. Divided by subject matter - “Science,” “Convictions and Beliefs,” “Public Affairs,” etc. - these essays consider everything from the need for a “supranational” governing body to control war in the atomic age, to freedom in research and education, to Jewish history and Zionism, to explanations of the physics and scientific thought that brought him world recognition.

Astrophysicist J. Craig Wheeler, former president of the American Astronomical Society, takes a critical look at the technological advances shaping our future. From artificial intelligence to genetic engineering, Wheeler explores how these innovations are interconnected and the potential they hold for humanity's evolution. With thought-provoking insights into the ethical dilemmas we face, Wheeler stresses the importance of staying informed and proactive.

The Republic poses questions that endure: What is justice? What form of community fosters the best possible life for human beings? What is the nature and destiny of the soul? What form of education provides the best leaders for a good republic? What are the various forms of poetry and the other arts, and which ones should be fostered and which ones should be discouraged? How does knowing differ from believing?

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

This is a self help-book like no other. Because you are not helping yourself, James Acaster is helping you. When James quit all forms of social media in 2019 he felt like he'd been born anew, but he was worried he'd suffer withdrawal and get lured back online to compete in a never ending popularity contest with only one possible winner (f--king Zuckerberg). He knew that in order to stay clean he'd have to replace everything social media used to give him with three-dimensional real-life activities.

Popular Lost Cities author David Hatcher Childress takes us into the amazing world of ancient technology, from computers in antiquity to the flying machines of the gods. Childress looks at the technology that was allegedly used in Atlantis and the theory that the Great Pyramid of Egypt was originally a gigantic power station. He examines tales of ancient flight and the technology that it involved; how the ancients used electricity; megalithic building techniques; the use of crystal lenses and the fire from the gods; and more.

Urgent as ever, Like a Thief in Broad Daylight illuminates the new dangers as well as the radical possibilities thrown up by today's technological and scientific advances and their electrifying implications for us all.

Early True Believers: The Untold Story of Silicon Alley is a 1990s saga of ambition and innovation set in Manhattan’s Silicon Alley, a swath of downtown that served as New York City’s nerve center of tech entrepreneurship. The series features the stories of a forgotten cohort of early internet visionaries, countercultural social networks, the digital gold rush, and the lavish events that came with it, including one held in an underground Tribeca bunker that abruptly ended in a police raid—a harbinger of the upheaval to come.

After a few billion years of bearing witness to life on Earth, of watching one hundred billion humans go about their day-to-day lives, of feeling unbelievably lonely, and of hearing its own story told by others, The Milky Way would like a chance to speak for itself. All one hundred billion stars and fifty undecillion tons of gas of it. It all began some thirteen billion years ago, when clouds of gas scattered through the universe's primordial plasma just could not keep their metaphorical hands off each other.

From a New York Times investigative reporter, this “authoritative and devastating account of the impacts of social media” (New York Times Book Review) tracks the high-stakes inside story of how Big Tech’s breakneck race to drive engagement—and profits—at all costs fractured the world, and is “an essential book for our times” (Ezra Klein).

Welcome to the age of behavioral addiction - an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

Like a thief in the night, artificial intelligence has inserted itself into our lives. It makes important decisions for us every day. Often, we barely notice. As Joe Allen writes in this groundbreaking book, “Transhumanism is the great merger of humankind with the Machine. At this stage in history, it consists of billions using smartphones. Going forward, we’ll be hardwiring our brains to artificial intelligence systems.” With an academic background in both science and theology, Allen confronts the paradox of what he calls “good people constructing a digital abomination.”

Have you ever actually engaged with someone’s lame dance video on Instagram? Probably not, if you’re being honest. Gimmicks just don’t work, but the pressure of having an online presence can make people do weird things. Eventually, you have to call bullsh*t. The good news is that when you cut out excuses and ditch the self-sabotaging performances, you can learn to be a real human on the internet.

James Gleick, the author of the best sellers Chaos and Genius, now brings us a work just as astonishing and masterly: A revelatory chronicle and meditation that shows how information has become the modern era’s defining quality - the blood, the fuel, the vital principle of our world. The story of information begins in a time profoundly unlike our own, when every thought and utterance vanishes as soon as it is born.