Social Technology

In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook.

Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.

We are now on the doorstep of a fourth change brought about by two technologies: AI and robotics. The Fourth Age provides extraordinary background information on how we got to this point, and how - rather than what - we should think about the topics we’ll soon all be facing: machine consciousness, automation, employment, creative computers, radical life extension, artificial life, AI ethics, the future of warfare, superintelligence, and the implications of extreme prosperity.

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer?

“A fascinating, provocative case that the metaverse will not merely transform our virtual experience—it may actually enrich the quality of our lives” (Adam Grant)—from the visionary co-founder of one of today’s most innovative technology companies.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

A Human Algorithm: How Artificial Intelligence Is Redefining Who We Are examines the immense impact intelligent technology will have on humanity. These machines, while challenging our personal beliefs and our socio-economic world order, also have the potential to transform our health and well-being, alleviate poverty and suffering, and reveal the mysteries of intelligence and consciousness. International human rights attorney Flynn Coleman deftly argues that it is critical we instill values, ethics, and morals into our robots, algorithms, and other forms of AI.

Ludwig Wittgenstein was born in Vienna in 1889 and died in Cambridge, England in 1951. He was one of the most influential philosophers of the 20th century.

In this trailblazing book, Dr. Mark Rego, who has practiced psychiatry and taught at Yale for thirty years, explores why mental illness and stress are skyrocketing alongside technology ostensibly created to improve our world. Using decades of experience and pioneering scientific research, Dr. Rego presents his innovative hypothesis of Frontal Fatigue, the background condition from which many of us now suffer. Frontal Fatigue exists when the unique pressures of modern life overwhelm the prefrontal cortex, the part of our brains that can make us susceptible to mental illness.

In Analogia, technology historian George Dyson presents a startling look back at the analog age and life before the digital revolution - and an unsettling vision of what comes next.

Growing up, Dr Camilla Pang loved patterns and ordering things. She was obsessed with Disney, infatuated by Stephen Hawking and the language she only really understood was science. Diagnosed with autism age eight, Camilla felt like an outsider - and kids often like nothing better than to gang up on outsiders. This is the story of how Camilla used science as her sidekick for navigating the world - allowing her to translate ideas she could understand (like gravity and light waves) onto things she couldn't (like people, how long to smile for and when someone needed a hug).

In Digital Prospecting, Mike Jones and Ken Guest offer a proven, battle-tested process for an integrated 21st century prospecting system that leverages today's social technologies. The book outlines the most effective ways to prospect using email and social selling interactions as the initial point of contact with the prospect. The process it offers is not meant to replace cold calls. It's meant only to give you the tools you need to evaluate which method makes the most sense, given your unique situation.

A dialogue between Socrates and Meno probes the subject of ethics. Can goodness be taught? If it can, then we should be able to find teachers capable of instructing others about what is good and bad, right and wrong, or just and unjust.

Ever feel like you don’t even own the hardware and software you paid dearly for? Ever get the impression that you have to ask for permission before installing or changing a program on your device? Ever feel like Facebook and Instagram are listening to your conversations to show you relevant ads? You’re not alone. Half-baked products and services that chip away at your sense of ownership, independence and privacy are a part of a global wave of corporate indifference that micromanages and spies on honest, uniformed customers.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

The dramatic story of an improbable gang of self-proclaimed “degenerates” who made WallStreetBets into a cultural movement that moved from the fringes of the internet to the center of Wall Street, upending the global financial markets and changing how an entire generation thinks about money, investing, and themselves.

In every issue of modern society - from climate change to vaccinations, transportation to technology, health care to defense - we are in the midst of an unprecedented expansion of scientific progress and a simultaneous expansion of danger. At the very time we need them most, scientists and the idea of objective knowledge are being bombarded by a vast, well-funded, three-part war on science: the identity politics war on science, the ideological war on science, and the industrial war on science.

In Euthyphro, Socrates is on his way to the court, where he must defend himself against serious charges brought by religious and political authorities. On the way he meets Euthyphro, an expert on religious matters who has come to prosecute his own father. Socrates questions Euthyphro's claim that religion serves as the basis for ethics. Euthyphro is not able to provide satisfactory answers to Socrates' questions, but their dialogue leaves us with the challenge of making a reasonable connection between ethics and religion.

A masterful new look at privacy in the twenty-first century, The Fight for Privacy takes the focus off Silicon Valley moguls to investigate the price we pay as technology migrates deeper into every aspect of our lives: entering our bedrooms and our bathrooms and our midnight texts; our relationships with friends, family, lovers, and kids; and even our relationship with ourselves.

Are you looking for ways to streamline your work and reduce burnout, while bringing a new level of engagement to your students? Mastering AI for Educators Made Easy teaches you how to use AI in the classroom and capitalize on the power of ChatGPT to redefine your teaching experience. This book package includes both Teaching With AI and ChatGPT for Teachers Made Easy.