Social Technology

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Franklin Foer reveals the existential threat posed by big tech, and in his brilliant polemic gives us the toolkit to fight their pervasive influence. Over the past few decades there has been a revolution in terms of who controls knowledge and information. This rapid change has imperiled the way we think. Without pausing to consider the cost, the world has rushed to embrace the products and services of four titanic corporations. We shop with Amazon, socialize on Facebook, turn to Apple for entertainment, and rely on Google for information.

Are you bored of the endless scroll of your social media feed? Do you swipe left before considering the human being whose face you just summarily rejected? Do you skim articles on your screen in search of intellectual stimulation that never arrives? If so, this book is the philosophical lifeline you have been waiting for. Offering a timely meditation on the profound effects of constant immersion in technology, also known as the Interface, Wish I Were Here draws on philosophical analysis of boredom and happiness to examine the pressing issues such as screen addiction....

A Ph.D. biochemist and immunologist goes through the data on one of the greatest public policy disasters in human history—the lockdown response to COVID. How deadly was COVID originally and after it had evolved for a year or two? How many COVID deaths were prevented by the lockdowns? How many people did the lockdowns throw into depression? How many people did the lockdowns kill by deaths of despair? But the good news from the lockdowns is it shows citizens are willing to make enormous sacrifices for their society and that we can transform society on a dime.

James Lovelock, creator of the Gaia hypothesis and the greatest environmental thinker of our time, has produced an astounding new theory about future of life on Earth. He argues that the anthropocene - the age in which humans acquired planetary-scale technologies - is, after 300 years, coming to an end. A new age - the novacene - has already begun.

Podcasting is the expressional medium with therapeutic value which has grown exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last seven years has tripled? Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people often struggle to find a starting point.

Ever felt overwhelmed at the idea of making a professional video? Whether it's for work, social media, or content marketing, diving into video production can be daunting. But did you know? The average online user watches more videos than reading texts or browsing images. In fact, over 70 percent of online traffic is video content. Despite its growing popularity, only a few master the art of high-quality video production.

In each episode of their podcast By the Book, Jolenta Greenberg and Kristen Meinzer take a deep dive into a different self-help book, following its specific instructions, rules, and advice to the letter. From diet and productivity to decorating to social interactions, they try it all, record themselves along the way, then share what they’ve learned with their devoted and growing audience of fans who tune in.

Directing his polemics against the pedantry of his time, Galileo, as his own popularizer, addressed his writings to contemporary laymen. His support of Copernican cosmology, against the Church’s strong opposition, his development of a telescope, and his unorthodox opinions as a philosopher of science were the central concerns of his career and the subjects of four of his most important writings. Drake’s introductory essay place them in their biographical and historical context.

This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.

For better or for worse, Google and social media - “Big Tech”, collectively - have become the new public square. Unfortunately, this public square has a watchful referee standing behind them, ready and waiting to blow the whistle if they veer too far from the preferred narrative. Americans have given these companies enormous power to select the information they read, share and discuss with their neighbors and friends.

The inside story of how America's enemies launched a cyberwar against us - and how we've learned to fight back. In this dramatic audiobook, former assistant attorney general John P. Carlin takes listeners to the front lines of a global but little-understood fight as the Justice Department and the FBI chases down hackers, online terrorist recruiters, and spies.

Before their experiments, inventions, and discoveries that changed the world, the world’s most celebrated scientists had regular-kid problems just like you. Stephen Hawking hated school and preferred to spend his free time building model airplanes, inventing board games, and even building his own computer. Jane Goodall got in trouble for bringing worms and snails into her house. And Neil deGrasse Tyson had to start a dog-walking business to save up money to buy a telescope.

Consider Facebook - it's human contact, only easier to engage with and easier to avoid. Developing technology promises closeness. Sometimes it delivers, but much of our modern life leaves us less connected with people and more connected to simulations of them. In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives.

Whitehead presented these three lectures at Princeton University in 1929. Although 85 years have passed, his central thesis and his analysis remain remarkably current. The scientific materialism that Whitehead opposed with such vigor continues to dominate in academic circles, and even now those who question that worldview are often accused of being antiscientific. This is especially true in discussions of the nature of the human mind and its relation to the body (particularly the brain).

In today's digitally driven world, disaster is only a click away. A rogue tweet can bring down a business; an army of trolls can run a celebrity off-line; and virtual harassment might cause real psychological damage. Shame Nation is the first book to both explore the fascinating phenomenon of online shaming and offer practical guidance and inspiring advice on how to prevent and protect against cyber blunders and faceless bullies. Author and acclaimed Internet safety expert Sue Scheff unveils all sides of an issue that is only becoming more relevant day.

America has a huge problem. It faces four major challenges, on which its future depends, and it is failing to meet them. In That Used to Be Us, Thomas L. Friedman, one of our most influential columnists, and Michael Mandelbaum, one of our leading foreign policy thinkers, analyze those challenges - globalization, the revolution in information technology, the nation's chronic deficits, and its pattern of energy consumption - and spell out what we need to do now to rediscover America and rise to this moment.

Una novela sobrecogedora sobre los peligros de la sobreexposición en redes, la explotación infantil y la falsa felicidad.

Mélanie Claux y Clara Roussel. Dos mujeres conectadas a través de una niña. Mélanie ha participado en un reality show televisivo y es seguidora de sus sucesivas ediciones. Cuando se convierte en madre de un niño y una niña, Sammy y Kimmy, empieza a grabar su día a día y cuelga los vídeos en YouTube. Crecen en visitas y seguidores, llegan los patrocinadores, Mélanie crea su propio canal y el dinero fluye...

The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people.

We've all found ourselves checking email at the dinner table, holding our breath while waiting for Outlook to load, or sitting hunched in front of a screen for an hour longer than we intended. Mobile devices and the web have invaded our lives, and this is a big idea book that addresses one of the biggest questions of our age: Can we stay connected without diminishing our intelligence, attention spans, and ability to really live? Can we have it all?