Social Technology

Written by a recognized trainer for both LinkedIn and Meta, Smart Social Media is grounded in the insights gained from hands-on consultancy work, plus hours of personal research, observations, and in-depth reviews of the platforms themselves. Both practical and informative, Smart Social Media is full of actionable insights and valuable guidance that will emphasize the importance of using social media strategically, to enhance brand awareness, boost engagement, build relationships with your customers, and keep up with ever-changing consumer behaviour.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

An irreverent and illuminating journey through a day in the life of the affectionately named Trauma Farm, with numerous side trips into the natural history of farming. Beginning naked in darkness, Brian Brett moves from the tending of livestock, poultry, orchards, gardens, machinery, and fields to the social intricacies of rural communities and, finally, to an encounter with a magnificent deer in the silver moonlight of a magical farm field.

As the chief strategy officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social technology is changing the way businesses operate and how successful companies are leveraging it to their advantage. Now, in this groundbreaking guide, Morace reveals all his secrets.

The digital landscape has changed buyers’ habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy and much more.

Socrates questions Ion, an actor who just won a major prize, about his ability to interpret the epic poetry of Homer. How does an actor, a poet, or any other artist create? Is it by knowing? Is it by inspiration? As the dialogue proceeds, the nature of human creativity emerges as a mysterious process and an unsolved puzzle.

This book predicts the decline of today's professions and describes the people and systems that will replace them. In an Internet society, according to Richard Susskind and Daniel Susskind, we will neither need nor want doctors, teachers, accountants, architects, the clergy, consultants, lawyers, and many others to work as they did in the 20th century.

Featuring 18 trailblazing Black women in American history, Little Leaders educates and inspires as it relates true stories of breaking boundaries and achieving beyond expectations. Among these biographies, listeners will find heroes, role models, and everyday women who did extraordinary things - bold women whose actions and beliefs contributed to making the world better for generations of girls and women to come.

Podcasting is the expressional medium with therapeutic value which has grown exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last seven years has tripled? Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people often struggle to find a starting point.

In Hacking Humanity, technology journalist Lara Lewington takes us to the cutting edge of scientific research to demystify how new innovations are transforming medicine for the better. Drawing us into the science behind the world’s healthiest people from Silicon Valley to the Blue Zones while experimenting with the new technology already available, she examines the real challenges ahead and how we can overcome them.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

From Aristotle to Ada Lovelace: a brief history of the mathematical ideas that have forever changed the world and the everyday people and pioneers behind them. The story of our best invention yet. From our ability to calculate the passing of time to the algorithms that control computers and much else in our lives, numbers are everywhere. They are so indispensable that we forget how fundamental they are to our way of life.

In Electronic Dreams, Tom Lean tells the story of how computers invaded British homes for the first time, as people set aside their worries of electronic brains and Big Brother and embraced the wonder technology of the 1980s. This book charts the history of the rise and fall of the home computer, the family of futuristic and quirky machines that took computing from the realm of science and science fiction to being a user-friendly domestic technology.

Papyrus rolls and Twitter have much in common, as each was their generation's signature means of "instant" communication. Indeed, as Tom Standage reveals in his scintillating new audiobook, social media is anything but a new phenomenon. From the papyrus letters that Roman statesmen used to exchange news across the Empire to the advent of hand-printed tracts of the Reformation to the pamphlets that spread propaganda during the American and French revolutions, Standage chronicles the increasingly sophisticated ways people shared information with each other....

Este libro es una obra maestra, única, que tiene muchos consejos útiles para entender la naturaleza de las relaciones humanas. Según el Dr. Eric Berne, los juegos son patrones de comportamiento entre individuos que pueden indicar sentimientos o emociones ocultas. Estamos jugando todo el tiempo - juegos sexuales, juegos maritales, juegos de poder con nuestros jefes y juegos competitivos con nuestros amigos.

The digital age we live in is as transformative as the Industrial Revolution, and Joshua Cooper Ramo explains how to survive. If you find yourself longing for a disconnected world where information is not always at your fingertips, you may eventually be as useful as the carriage maker post-Henry Ford. It's practically impossible to know where the marriage of imagination and technology will take us (sorry, Betamax and Kodak), and the only certainty is that in the networked world we will only become more intertwined.

In this book in praise of wait times, award-winning author Jason Farman passionately argues that the delay between call and answer has always been an important part of the message. Traveling backward from our current era of Twitter and texts, Farman describes how societies have worked to eliminate waiting in communication and how they have interpreted those times' meanings. And in a rebuttal to the demand for instant communication, Farman makes a powerful case for why good things can come to those who wait.

Former physicist Andrew Maynard threads together his love of science-fiction movies with his expertise on emerging technologies to engage, entertain, and make you think about the relationship between technology and society. Through the imagination and creativity of science-fiction movies, Maynard introduces listeners to the profound capabilities presented by new and emerging technologies, and the complex personal and societal challenges they present.

Artificial Intelligence has been “just around the corner” for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI’s moment finally arrived? In AI Valley, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment.

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