Social Technology

Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today - earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle.

What Tech Calls Thinking is a lively dismantling of the ideas that form the intellectual bedrock of Silicon Valley. Equally important to Silicon Valley’s world-altering innovation are the language and ideas it uses to explain and justify itself. And often, those fancy new ideas are simply old motifs playing dress-up in a hoodie. From the myth of dropping out to the war cry of “disruption”, Daub locates the Valley’s supposedly original, radical thinking in the ideas of Heidegger and Ayn Rand, the New Age Esalen Foundation in Big Sur, and more.

Access more than 2 Billion customers. Learn how with Facebook ads. Facebook is one of the most popular social media sites to advertise one’s business, and for a good reason: it has more than two billion active users, a wealth of user data, and numerous ad formats. In the age of social media where nine in ten people check their phones an hour after waking up in the morning, Facebook advertising is the perfect complement to your advertising strategy. In The Complete Guide to Facebook Advertising, Brian Meert teaches you how to advertise on Facebook.

On July 22, 2009, a special meeting was held with 24 leading scientists at the National Institutes of Health to discuss early findings that a newly discovered retrovirus was linked to chronic fatigue syndrome (CFS), prostate cancer, lymphoma, and eventually neurodevelopmental disorders in children. When Dr. Judy Mikovits finished her presentation the room was silent for a moment, then one of the scientists said, "Oh my God!" The resulting investigation would be like no other in science.

Ninteen ninety-four, Northern California. The Internet is just emerging from its origins in the military and university research labs. Groups of idealistic technologists, recognizing its potential as a tool for liberation and solidarity, are working feverishly to build the network. In the early chat rooms of one such gathering, soon-to-become-famous as The WELL, a Stanford futurist named Tom Mandel creates a new conference. In a topic headed "Local Bug Report", he asks for advice from fellow online participants about how he might shake off a persistent hacking cough.

With his signature wit and thought-provoking insights, Neil deGrasse Tyson - one of our foremost thinkers on all things space - illuminates the past, present, and future of space exploration and brilliantly reminds us why NASA matters now as much as ever. As Tyson reveals, exploring the space frontier can profoundly enrich many aspects of our daily lives, from education systems and the economy to national security and morale.

A pioneering neuroscientist shares his story of growing up in one of Miami's toughest neighborhoods and how it led him to his groundbreaking work in drug addiction. As a youth, Carl Hart didn't realize the value of school; he studied just enough to stay on the basketball team. At the same time, he was immersed in street life. Today he is a cutting-edge neuroscientist - Columbia University's first tenured African American professor in the sciences.

The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware, this practical book is packed full of exclusive, behind-the-scenes advice and informative, inspiring stories that will teach you how to tell the greatest stories in the world.

Whoever you are, whatever you love, there’s a podcast audience waiting for you, and in today’s booming audio storytelling landscape, it’s never been easier to share your voice with the world. But while the barrier to entry for podcast production is relatively low, the learning curve is steep - and quality matters. That’s where NPR comes in. In NPR’s Podcast Start Up Guide, Glen Weldon draws on NPR’s extensive educational materials and army of talent to guide aspiring podcasters through the conception, creation, and launch of a podcast.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.

In her writing for Harper’s, the London Review of Books, The New Yorker, and elsewhere, Lauren Oyler has emerged as one of the most trenchant and influential critics of her generation, a talent whose judgments on works of literature—whether celebratory or scarily harsh—have become notorious. But what is the significance of being a critic and consumer of media in today’s fraught environment?

A powerful defense of intellectual freedom told through the ordeals of contemporary scientists attacked for exploring controversial ideas, by a noted science historian and medical activist.

Jaron Lanier, a Silicon Valley visionary since the 1980s, was among the first to predict the revolutionary changes the World Wide Web would bring to commerce and culture. Now, in his first book, written more than two decades after the web was created, Lanier offers this provocative and cautionary look at the way it is transforming our lives for better and for worse.

From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust - far from it. Rachel Botsman reveals that we are at the tipping point of one of the biggest social transformations in human history. A new world order is emerging: We might have lost faith in institutions and leaders, but millions of people rent their homes to total strangers, exchange digital currencies, or find themselves trusting a bot. This is the age of "distributed trust", a paradigm shift driven by innovative technologies that are rewriting the rules....

If a strange person asks to be your online friend, do you know what to do? Don’t worry if you don’t. This book is here to help! Learn tech-savvy ways to keep your social networking sites safe without taking away all the fun!

The high-energy tale of how two socially awkward Ivy Leaguers, trying to increase their chances with the opposite sex, ended up creating Facebook. Eduardo Saverin and Mark Zuckerberg were Harvard undergraduates and best friends - outsiders at a school filled with polished prep-school grads and long-time legacies. They shared both academic brilliance in math and a geeky awkwardness with women. The Accidental Billionaires is a compulsively listenable story of innocence lost - and of the unusual creation of a company that has revolutionized the way people relate to one another.

As Nazi Germany launched its campaign of racial terror and pushed the world toward war, three misfits banded together to challenge Hitler’s dominance at the apex of motorsport: the Grand Prix. Their quest for redemption culminated in a remarkable race that is still talked about in racing circles to this day - but which, soon after it ended, Hitler attempted to completely erase from history.

Today, many of us are feeling the pinch—and being bombarded with portrayals of social media 'perfection' is making that pinch feel more like a punch. We may know that social media—with all its billionaires and beauty queens—is just a highlight reel. So why is it still making most of us feel so low? Comedian Shabaz Ali wants to help you see the funny side of social media again. Because while it looks nice to live up in an ivory tower, this book reminds us that it is much more fun to be part of the baying mob that surrounds it.

The dramatic nature of Plato's dialogues is delightfully evident in Symposium. The marriage between character and thought bursts forth as the guests gather at Agathon's house to celebrate the success of his first tragedy. With wit and insight, they all present their ideas about love - from Erixymachus' scientific naturalism to Aristophanes' comic fantasy. The unexpected arrival of Alcibiades breaks the spell cast by Diotima's ethereal climb up the staircase of love to beauty itself.

At the heart of our current moment lies a universal yearning, writes David Zahl, not to be happy or respected so much as enough - what religions call "righteous." To fill the void left by religion, we look to all sorts of everyday activities - from eating and parenting to dating and voting - for the identity, purpose, and meaning once provided on Sunday morning.