Social Technology

In 1980, Ronald Reagan created one of the dumbest talking points of all time: "I'm not a scientist, but..." Since then, politicians have repeatedly committed egregious transgressions against scientific knowledge prefaced by this seemingly innocuous phrase. Yet, as science journalist Dave Levitan reveals, that line is just the tip of the melting iceberg when it comes to rhetorical tools wielded to attack scientific findings that don't cooperate with political agendas.

The definitive inside account of the file-sharing revolution that overthrew the music industry, All the Rave reveals the family betrayal, greed, and mismanagement that hijacked one the most fundamental innovations of the Internet era. Named one of the three best books of 2003 by Investigative Reporters and Editors Inc., All the Rave has been out of print until now and unavailable in most formats. Author and veteran technology journalist Joseph Menn also wrote 2010's Fatal System Error: The Hunt for the New Crime Lords who are Bringing Down the Internet.

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting and retaining loyal customers through smart, savvy social media engagement.

In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

What does it mean to be human in the 21st century? How do we be real people in a world of online personas and "authentic" simulated experiences? In this innovative examination of our present reality, award-winning writer Laurence Scott charts the ways our traditional mental models of the world have started to fray. Effortlessly applying philosophy to the quotidian, Scott "makes banal things shimmer with meaning" (Guardian).

Noah Adams's adventure in search of Wilbur and Orville Wright is a journey that takes him across the country as he follows in the footsteps of the famous brothers in an attempt to know them more deeply, not just as inventors and pilots but as individuals as well.

The essential guide to marketing and building your business on Instagram - today's hottest social media platform. If you're serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform. This guide offers a road map to achieving Instagram marketing success.

Are you ready to connect with a wider audience? Do you want to know the best ways to leverage social media for your business? If you haven't used social media to market your brand, products and services, you're going to love how easy it is to get started.

Uncover everything you need to know about "deepfakes" and what could become the biggest information and communications meltdown in world history.

Humanity is on an astronomical trajectory and according to aerospace professional and popular science communicator Kellie Gerardi, that future doesn’t rest solely on the shoulders of rocket scientists. Gerardi’s non-traditional path in the space industry shows us that humanity’s next giant leap will require the contributions of artists, engineers, and everyone in between. Gerardi takes us on a tour of this unique window in history and offers encouragement and advice for anyone who has ever dreamed of the stars and galaxies far, far away.

In Robot-Proof, Northeastern University president Joseph Aoun proposes a way to educate the next generation of college students to invent, to create, and to discover - to fill needs in society that even the most sophisticated artificial intelligence agent cannot. A "robot-proof" education, Aoun argues, is not concerned solely with topping up students' minds with high-octane facts. Rather, it calibrates them with a creative mindset and the mental elasticity to invent, discover, or create something valuable to society.

The internet seems to have brought the world together only so we can tear each other apart. Social media platforms have become toxic and polarizing environments. Many of us are overwhelmed and disillusioned by the endless online conflict and negativity. How did we get here, and what can we do about it? The internet is changing not only how we communicate but also what we communicate. Pastor and former radio host Douglas Bursch provides a spiritual examination of why social media divides people and how Christians can address polarization through a ministry of peacemaking.

Directing his polemics against the pedantry of his time, Galileo, as his own popularizer, addressed his writings to contemporary laymen. His support of Copernican cosmology, against the Church’s strong opposition, his development of a telescope, and his unorthodox opinions as a philosopher of science were the central concerns of his career and the subjects of four of his most important writings. Drake’s introductory essay place them in their biographical and historical context.

Survival of the fittest or survival of the nicest? Since the dawn of time man has contemplated the mystery of altruism, but it was Darwin who posed the question most starkly. From the selfless ant to the stinging bee to the man laying down his life for a stranger, evolution has yielded a goodness that in theory should never be. Set against the sweeping tale of 150 years of scientific attempts to explain kindness, The Price of Altruism tells for the first time the moving story of the eccentric American genius George Price (1922-1975), as he strives to answer evolution's greatest riddle.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Our world order is under pressure as never before. From new authoritarian regimes in the US, Turkey and Russia to the imminent breakup of the European Union and a social media awash with intolerance, things look set to fall apart just as abruptly as the Soviet Union did some 30 years ago. How did we get here, and what do we do now? In this searching new exploration of our crisis, Paul Mason argues that at its heart lies an attack on the idea of humanity itself.

In 2013 Evan Spiegel, the brash CEO of the social network Snapchat, and his co-founder Bobby Murphy stunned the press when they walked away from a three-billion-dollar offer from Facebook: how could an app teenagers use to text dirty photos dream of a higher valuation? Was this hubris, or genius? In How to Turn Down a Billion Dollars, tech journalist Billy Gallagher takes us inside the rise of one of Silicon Valley's hottest start-ups. Snapchat began as a late-night dorm room revelation, the brainchild of Stanford English major Reggie Brown who was nursing regrets about photos he had sent.

Viral Parenting is a guide to raising responsible, safe, and communicative kids in the digital world. Mindy shares practical tools for having honest conversations with kids of all ages about privacy, bullying, respectfulness, and family time while emphasizing the importance of trust and open communication. These strategies are timeless - whether applied to texting, snapping, Facebooking, kiking, or whatever social media platforms await us in the future, this book is ultimately about teaching children about personal responsibility and safety.

In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging.