Software Marketing

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.

Consuming and performing the exercises in this book can transform individuals, teams, and organizations from undifferentiated sellers into high-performing experts who truly enable buyers, resulting in mutually successful outcomes that endure.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Great Demo! provides sales and presales staff with a method to dramatically increase their success in closing business through substantially improved software demonstrations. It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers.

Listening and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

T2D3 is the playbook that B2B software companies use to get to $100 million in annual recurring revenue (ARR). Every investor wants to hit the next "unicorn", but reaching that coveted $1B valuation in five years is challenging—and rare. Tripling your annual revenue for two years in a row only to double it three more years after that to reach $100M ARR doesn't happen by chance. Companies that follow this growth pattern share similar journeys that form the basis for this book.

In Selling the Cloud, Mark and Paul share practical lessons and key characteristics needed to succeed in the sales climate of tomorrow: passion, velocity, grit, empathy, authenticity, creativity, resilience, trust, strategic thinking, and technology leverage. The fusion of enterprise software service sales, product sales, and executive leadership expertise in this book delivers a unique distillation of proven strategies to thrive not only in software sales, but in sales at large.

Drawing from his extensive experience in the field, Kunz showcases his own journey from a double major in Marketing and Fine Arts to a renowned sales engineer. His infectious personality and passion for technology have propelled him to build a network of individuals who have risen to executive positions, managing teams of over 150 people worldwide. With his guidance, you, too, can achieve remarkable success!

There are two software worlds. There is the beautiful functional world of smart “tech” appliances that do Star Trek things. Then there is the world of Healthcare.gov and complex software in financial services, health care, and government, such as maintaining and securing the Department of Veterans Affairs.

This guide is primarily concerned with the safety of the person and the minimising of the potential of physical conflict and personal injury. This guide looks at awareness of potential behaviour patterns that may lead to aggressiveness; avoidance of situations where the potential for aggressive behaviour exists; interpretation of non-verbal communications signals; control and de-escalation techniques; an outline of techniques for your personal safety.

For CEOs, executives, and investors in small to midsize B2B technology companies, this book provides a clear blueprint for transforming your marketing and GTM approach to unleash hidden value, especially leading up to a transaction or exit event. The AI-fueled wave of business transformation is digital-first, customer obsessed, infinitely scalable. B2B technology companies that don't get the modern growth engine right, will be left behind by those that do.

Marketing coordinator, sales associate, software engineer, teaching assistant.

Most businesses are not implementing these software solutions. You will learn: the marketing method that has an engagement rate of over 90 percent, which type of marketing has the highest ROI for firms, what type of content gets the best results on social media, why you are missing out on a lot of business, and how to rectify this, how to get more positive reviews and less negative reviews, simple ways to boost your SEO, and much more.

Everyone wants their product to be the next great killer app. But in the increasingly crowded world of mobile content, this pinnacle of success is becoming harder and harder to reach. Visionary author Rana June Sobhany offers a lively step-by-step process that will enable anyone to aggressively position, market, and sell their product.

Erle Dardick opina que la industria de los restaurantes de multi-unidades están dejando a un lado miles de millones de dólares, así que en su nuevo libro “Adopta el Catering e Incrementa tus Ventas” expone una clara solución para los negocios de comida con problemas para manternese a flote o para crecer durante la recesión. Una perspectiva estratégica para los ejecutivos de restaurantes de multi-unidades. “Creo que la fuente más rápida para aumentar los ingresos de un restaurante es el catering.” Afirma Dardick, un empresario en serie.

How would it feel to walk out of your corporate office for the final time? Or are you sick and tired of undifferentiated online business models that create no long-term value? Or are you tired of looking for a tech cofounder to get your start-up idea off the ground? You are in the right place. Internet MBA: How to Start a Software Business - Without Writing a Line of Code will walk you through a revolutionary, proven process for starting a software business, regardless of whether you have an awesome idea or a large bank account, and without you having to write code.

Are you a salesperson looking to close more deals and achieve success in your career? Look no further! In Top Dog: Breaking into Software Sales, you'll learn valuable insights and techniques from a top-performing salesperson in the fast-paced world of software sales.

Erle Dardick believes the multi-unit restaurant industry is leaving billions of dollars on the table. So he outlined a clear solution for food businesses struggling to stay afloat or to grow during the recession in his new book, Get Catering and Grow Sales! A Strategic Perspective for the Multi-Unit Restaurant Executive. Dardick, the CEO of MonkeyMedia Software, a food industry consulting and software company, has helped his firm's clients grow their revenue by embracing a catering strategy.